Josh Spector’s Post

Knowledge will be dropped. 😉

If you share your expertise on LinkedIn, ask yourself 3 questions before you publish your next post: 1. Who will care about this? 2. What will it help that person accomplish? 3. What’s the most surprising thing you mentioned in the post? If the answer is “nothing,” go add something surprising to it. *** Btw, here’s how I’d answer those questions for this post: 1. Experts who share their expertise on LinkedIn will care about it. 2. It will help them write stronger posts that connect with their audience. 3. They’ll be surprised by the concept of analyzing posts for surprise factor. (A tip they’ve probably never heard before). And they’ll be surprised I ended the post by analyzing the post itself. So… Were my assumptions correct? 👀

The next time you help a client accomplish something, do this: Write a one-sentence summary of who the client is. (You can use generalities if you want to protect their anonymity). Write a one-sentence description of the problem they came to you with. Write a one-sentence description of the advice you gave them. Write a one-sentence description of the result they got from implementing that advice. Combine those four sentences. Publish it on your social channels. Congrats! You just created a powerful piece of content that will provide value to others... And attract new clients.

Have you written a book? My new podcast episode shows you how to get more value out of it. (Without selling many copies!) 8 things you'll learn: 1. The one thing your book and business need to have in common. It's at the 5-minute mark. 2. What a book ACTUALLY is. It's at the 7-minute mark. 3. Three ways to use your book as a launchpad. It's at the 9-minute mark. 4. How to calculate the value of your book. It's at the 14-minute mark. 5. The 8 people you should give your book to for free. It's at the 17-minute mark. 6. How to establish authority. It's at the 30-minute mark. 7. A surprising lesson the movie business can teach you about authority. It's at the 32-minute mark. 8. Three misconceptions experts have about authority. It's at the 35-minute mark.

Want to get more out of your website? Consider these 10 questions: 1. How do visitors get to it? 2. What pages are they entering on? 3. What are they looking for? 4. What do you know about them? 5. What do they know about you and your work? 6. What do you want them to know about you and your work? 7. What's currently the most obvious next step for them to take? 8. What do you wish was the next step they'd take? 9. How can you make the next step you wish they'd take the most obvious one? 10. Have you given them a clear reason to come back or connect with you?

Customers WANT you to charge more for your product. Because the more you charge, the more value you’re able to create for them. An exaggerated example I’m considering at the moment as a thought exercise: I currently charge $350 per year for my Skill Sessions membership. It’s a solid price and members get a LOT of value for their investment. But… What would happen if charged $3,000 per year for a membership? How much more value would that enable me to create for members? What might I be able to offer as part of the membership that I can’t currently offer? These are interesting (and valuable) questions to consider. Because charging a higher price isn’t just about increasing the profitability of your product. It’s actually a way to increase the VALUE of it.

My coaching calls used to be an improv performance. Someone would book time with me, we’d get on the call, they’d ask me whatever they wanted, and I’d give them the best advice I could come up with for their situation. It worked well and clients found it valuable. But… I realized there’s a MUCH better way to do coaching calls. What I do now is take clients through my Clarity Call framework - a series of questions I ask and help them answer. This flips the scenario from me giving random suggestions to their random questions into me helping pull out of them and clarify for them what they want and how to go about getting it. Most importantly, it’s a repeatable format. So over time I’ve learned many of the same challenges hold experts back and am able to leverage all that learning to help clients even more. If you do any kind of coaching, I strongly recommend you come up with a framework to take people through that’s rooted in you asking questions and helping clients answer them as opposed to them asking you questions and hoping you have all the answers. The truth is, your client has the answers. But they need your help to see them.

Go study the profiles of two of your followers. Which one's a better fit for your product? Which one would you rather have as a customer if you could only have one? Consider why you chose that person. Congrats, you just got more clarity on the characteristics of your ideal audience. Now go adapt your messaging accordingly.

The easiest way to increase the reach of your LinkedIn post? Ask a question at the end of it. Readers are more likely to comment when you prompt them to do so. And the more comments you get, the more reach the algorithm will give you. So even if your post isn’t based on a question it never hurts to throw one in at the end of it to spark some conversation. Speaking of which… I’m curious: What percentage of posts that you like do you also comment on?

Always offer a 100% money back guarantee on your products. If someone doesn’t feel it was worth what they paid for it, you shouldn’t want their money anyway. Not only does this remove the risk from buyers… But it also ensures you do everything in your power to create products worth what you charge for them. Side Note: Don’t make buyers jump through hoops to get the refund and don’t offer partial refunds. All that does is convey you’re not 100% confident in your own product. Which means the “guarantee” is doing you more harm than good in the eyes of potential buyers.