Sandra Long’s Post

Are you an employee or a company leader? Take it from me that many employees are confused about what to do on LinkedIn. I hear it all the time. They have questions like ⬇️ these; ✅ What should I do on LinkedIn? ✅ What will help me and my team and company on LinkedIn? ✅ How can I build relationships on LinkedIn - internally and externally? ✅ How can I align my personal brand with the company? ✅ What am I allowed to do? I have heard every question in the book 📕 from employees and leaders. The best bet is to have a custom program designed just for your team. However, I hope this newsletter article provides a good starting point for employees who are looking for some basic guidance. Sincerely, Sandra Long

hello LinkedIn friends. This is my attempt to share with you the brand new beta test on the mobile app. It's a video tab and reminds me of TikTok. In this video, I will show it to you (unfortunately no sound for the videos) but do check it out anyway. Please let me know what YOU think about this and whether you plan to use it. So will you use it? Will you create vertical videos to display? What are the best uses for this feature? Sincerely, Sandra Long Post Road Consulting: LinkedIn Consulting and Training

Author and Future Author Friends: Here's my LinkedIn tip for you! I also have an invitation for any authors or authors-to-be. Attend the Biz Book Publishing Hub Community Kick-Off, and you’ll be one connection away from finding the perfect next step—whether you're just starting to sketch out your book idea or navigating the complexities of publishing and marketing. I’m one of more than 50 Hub Partners ready to support your project with free tools and expert guidance. Join us at the Community Kick-Off on Thursday, April 25, from 2:30 to 4 p.m. ET to meet experts, connect with fellow writers, and learn how this fantastic resource can help entrepreneurs like you become authors. Meet the original founder 🥐 Robbie Samuels, MSW 🏳️🌈 🏳️⚧️ Register for free at https://lnkd.in/eFtDSpau.

I am working on a big project. I have been writing a new book 📕 for one year. It's coming out within the next few weeks. It should have been a six-month project, but I encountered a few extenuating circumstances. Plus, I probably could be more efficient! Right now, I am just glad it is almost "out there."   I am writing a "tip book." It's shorter than my other books. It's less expensive. I also hope it is highly impactful for those readers who want to get information quickly. And it's new with new insights 💡....... It is also geared to people who want to buy books under $10 rather than my others which are over $20.   I think many readers will want to read both or all........, but it's OK if they just pick ONE of my books!   A big thank you and shout out to my friend and fellow book lover and author Bill Soroka. We have been working in parallel all this past year. Helping each other every step 🪜 of the way. See our photo below. ⬇️ Follow Bill for continuous goodness. 😀   I just wanted to share a little about my journey. More to come. Thanks for reading this today.   ......... and Remember to "Be the Friend First"   Sincerely,   Sandra Long Post Road Consulting: LinkedIn Consulting and Training

Today I had the chance to present to the amazing NBB group. Our topic today? Leveraging events with LinkedIn! I ❤️ this topic. And I ❤️ this group of professionals. Going to an event is expensive and time-consuming but OH so valuable especially if you are activating all the LinkedIn levers. Here's a sampling of what I reviewed today: ✅ Pre - event profile tuning ✅ Building strategic connections. Creating an event community on LinkedIn. ✅ Content for before, during, and after the event. I gave them a cheat sheet on this. ✅ Engaging with exhibitors, speakers, sponsors, and other attendees. ✅ Leveraging tech tools and features including the LinkedIn mobile app, LinkedIn event feature,.....and external event apps ✅ Amplifying visibility ✅ And of course using my "Be the Friend First" strategy ✅ Event follow-up Best practices with LinkedIn So tell me. Do you love events and conferences? Which ones are you going to this year? How do you use LinkedIn to superpower them? -------------------------------------------- Sincerely, Sandra Long Post Road Consulting: LinkedIn Consulting and Training

New England speakers! We are meeting on the evening of April 23 for a fun meet-up. Join us on the border of NH and Maine in a fabulous setting. We are meeting at the Hearth, a new bistro in downtown Portsmouth. This is a casual and friendly meet-up. Speakers helping speakers. Sharing stories and advice. Yes, we meet to help each other. We are part of NSA New England Who is coming? ✅ NSA members and guests ✅ Speakers who want to check us out Link to register for the event is here https://lnkd.in/eAcUUMYE

I am honored to be working with another fantastic business school. Let me tell you about them - They are the Wilson College of Business at the University of Northern Iowa. I have enjoyed helping them with LinkedIn over the past few weeks. Today we had a profile workshop for faculty and staff. So this is my gratitude ❤️ and appreciation 😀 post. Thank you to their superstars .... 🌠 Leslie K. Wilson. 🌠 Jordan McNamara and 🌠 Katie Kreis-Voigt who focus on excellence for the school every single day. ✅ What have I learned about this school? "When you start here, you can go anywhere." ✅ Their Slogan: "Get Ready for Business." ✅ Some interesting facts: ✔️ 98% career placement rate ✔️ 1-in-4 students have an abroad experience ✔️ "A Best Business School" (Princeton Review) ✔️ AACSB accredited, a distinction earned by fewer than 5% of business schools ✔️ A Best Grad School by U.S. News & World Report ✔️ #2 Best in the Midwest Regional University by U.S. News & World Report ✔️ Home of the UNI Business and Community Services which is impacting the economy and business of Iowa state-wide Thanks to this wonderful academic community!

Everyone is talking about the solar 😎 eclipse, so I am wondering how it will impact your professional life. Are you working or taking time off? Are you traveling to a place of Totality? And if so, where are you traveling to?

Events can be supercharged with LinkedIn in SO many ways. Just think about the opportunities for event organizers, sponsors, exhibitors, speakers, and attendees. Each event stakeholder is looking to grow their opportunities, and this is just a snapshot of how LinkedIn can assist. ✅ Organizers - can grow their registrations, sponsorships, and attendee /speaker engagement by leveraging visibility and personalized outreach. They can create a digital community around their event and make a long-lasting impression. Organizers can make their event more valuable to attendees, sponsors, and exhibitors by using LinkedIn. ✅ Sponsors and exhibitors - can increase leads, traffic, online and onsite activity with advanced research, personalized outreach, thought leadership, and content before, during, and after the event. They can start early to make their brand or booth more visible and visited. They can build relationships that carry them forward. Sponsors and exhibitors can improve results and leverage their marketing spend by using LinkedIn. ✅ Speakers - can be more visible and known for their speaking and expertise. They can build relationships and find opportunities before, during, and after the conference. They can connect with other speakers as well as all the other stakeholders including meeting planners. They can leverage video throughout the conference. Speakers can be found and noticed on LinkedIn leading to more gigs. ✅ Attendees - can find prospects and clients. They can engage and impress them using LinkedIn. They can be noticed and build relationships with all the other stakeholders. They can set up meetings in advance. They can take advantage of mobile event apps and LinkedIn simultaneously. Attendees can have a more valuable event experience by leveraging LinkedIn before, during, and after. I am having a blast this year helping clients do all of these things in 2024. Do you love events? Do you use LinkedIn to help supercharge your events? Sincerely Sandra Long Post Road Consulting: LinkedIn Consulting and Training

I am pretty good about keeping a secret. I got a note from LinkedIn saying that I was in the beta test of a new video 🎥 feature, but they asked me not to share it with anyone. Within just a few ⏰ hours, I saw this news 🗞 plastered everywhere. This new feature is interesting. It's available on mobile 📲 only. There is a new tab dedicated just to video. Yup, it reminds me of a TikTok feed. Yes, I will be trying to test it out because I like to test all LinkedIn features. I played around with LinkedIn Stories a few years ago, but I honestly wasn't that good at it. So I will do my best to master this new one. A few questions for you all. Are you part of this new video beta test? Did you like LinkedIn Stories? Do you use TikTok? Would you keep this a secret? I want to know and look forward to your comments ⬇️ Sincerely Sandra Long Post Road Consulting: LinkedIn Consulting and Training