SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!
β½οΈ Google Updates, News, Guides & More with SEOFOMO [June 16, 2024]
Published 10 months ago β’ 9 min read
June 16, 2024 βSubscribe and join +33,800 SEOs and Marketers
Chenell spends 20-30 hours of research to find out how top creators have built their audience and newsletter, sharing a deep dive with you for free so you can replicate their success.
βGoogle announces adding markup support for organization-level return policies βGoogle Search Central / Google Product Updates βGoogle announces theyβre adding support for return policies at the organization level, which means you'll be able to specify a general return policy for your business instead of defining one for each product you sell.
β
βGoogle Responds: Is Desktop SEO Still Necessary? βRoger Montti / Google Search Q&A βJohn Mueller responded to a question about whether itβs okay to stop optimizing a desktop version of a website now that Google is switching over to exclusively indexing mobile versions of websites.
βGoogle Warns Of Quirk In Some Hreflang Implementations βRoger Montti / Google Search Guidelines βGoogle updated their Hreflang documentation to note a quirk in how some websites are using it which (presumably) can lead to unintended consequences with how Google processes it.
β
βEnglish Google SEO office-hours from June 2024 βββGoogle Search Central / SEO Q&A βββListen to the audio recording of the Google SEO office-hours from June 2024, going through many SEO community questions: "Does an auto translation of my website for other regions affect my ranking negatively?", "Is it important for title tags to match the H1 tag?" and more.
[Sponsor / Affiliate]β ββ‘ Join Wixβs live webinar: GA4 lessons and tactics one year later
Unlock the true power of your website data. Youβre invited to a live webinar, hosted by Wix, where leading growth strategists will demystify GA4 with the latest strategies and must-know features.
βIt is important that we donβt hold back features just because there might be occasional problems, but more as we find the problems, we address them... We should act with urgency. When we find new problems, we should do the extensive testing but we wonβt always find everything and that just means that we respond.β
I understand the pressure Google has to "launch fast". However, the challenge here is their position in the market. With great power, comes great responsibility and theyβre certainly not a startup for which the consequences of breaking things are trivial.
The key would be to develop more comprehensive tests before launching, and when releases are done, that they're also well explained to users in a visible way, while allowing them to opt-out if they want.
If in the end, a release doesn't work as expected, then they should try to fix it fast, rather than questioning the complaints shared by the SEO community in many of these cases first, and only addressing the issue until the biggest media sites cover it.
It's about time that they stop their "Goog Enough" approach, and start putting users' needs first.
Otherwise, it's only a matter of time for others to follow the same path as Seth Godin, who in one of his latest posts shared how he hadn't done a Google search in months since he found Perplexity "more powerful, more pleasant and more effective".
β
Most are not changing their SEO activities from the Google Doc Leak since βthere wasnβt nothing newβ in them.
In the last edition of SEOFOMO, I βran a pollβ asking how you were changing your SEO activities after the Google Doc Leak findings. Here are the results:
41.9% - βNot at all, there was nothing new for me.β
19.7% - βIβm not changing but re-prioritizing. Iβm going to prioritize further some already planned executions.β
16.6% - βIt depends. Iβll perform a few tests to assess first.β
Itβs interesting to see how this is aligned with what I mentioned in βmy take here:β βI donβt think these findings will refer anybody to do something directionally different from whatβs being done at the moment if theyβre following a Product-first SEO approach, they can be used to showcase the importance and get further buy-in, as well as the flexibility to develop tests for additional support related to areas we know are importantβ though.
β
Let's do another poll! This time about the overall impact of Google's AI Overviews inclusions so far in your targeted queries organic search traffic...
How have AI Overviews impacted your site's organic search traffic so far?
βHow and Why Google Made its Own Product Worse βJess Peck / Search Trends β"In pursuing dominance in the AI-driven information landscape, companies like Google and OpenAI create an environment where AI garbage proliferates uncontrollably."
β
β13 SEO takeaways from Googleβs Elizabeth Tucker at SMX Advancedβ βDanny Goodwin / General SEOβ βWhy the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations, and more. Danny shares the highlights from Barry Schwartz's interview with Elizabeth Tucker.
β
βThe 6 Biggest SEO Challenges Youβll Face in 2024β βChris Haines / General SEOβ βThe constant threat of Googleβs updates. AI overviews and zero-click results. Ranking smaller independent websites in Google is an uphill battle. Learn how to tackle these and more big SEO challenges this year.
β
βHow to Successfully Negotiate Your SEO Salary: A Complete Guide βCarolyn Lyden / SEO Careers βWhen it comes to salary negotiation, many people view it as a confrontation. Either you avoid it altogether, or youβre overly aggressive in an effort to win. Carolyn shares actionable advice to do it well.
β
βHow to Build a Strong Brand Moat With SEOβ βMorgan Taylor / General SEO βA useful guide from Morgan going through how building a brand moat with SEO can significantly drive business impact and lay a solid foundation for long-term brand recognition and visibility.
[Sponsor / Affiliate]β ββ‘ Optimize your internal links anchor texts with Ahrefs Webmaster Tools for Free
β
We know how important it is to optimize your internal links anchor texts. However, their optimization process can be time consuming.
This is why I've found the free "internal anchors" report from Ahrefs Webmaster Tools to be so handy!
It showcases the most popular anchor texts used across your internal links, the number of linked pages using them, if they're followed or nofollowed, while allowing you to expand each of them further to obtain their link popularity, ranked keywords and traffic metrics, target URLs information, and more, so you can easily identify issues while giving the necessary data to tix them.
βAhrefs SEO Toolbar: On-Page and SERP Tool [Extension] βAhrefs βAhrefs free Chrome extension provides an on-page SEO report, broken link checker, redirect tracer, and country changer for search results in one extension.
β
βGoogle Search Status Timeline βDave Smart βTimeline view of the official Google Search Status Dashboard, pulling data from their JSON feed.
β
Are you looking for more SEO Tools? Take a look at the SEOFOMO SEO Toolboxβ
ποΈ Upcoming SEO Events
β
βIntroduction to SQL for SEO Courseβ βAntoine Eripret / Online / On Demand βLearn SQL to generate powerful insights for your SEO projects with this course by Antoine Eripret. Use "SEOFOMO" as a code for a 25% discount.
β
βThe Content Marketing 201 Course Cohort βAmanda Natividad / Online / June 24 - July 3, 2024 βDesign a content strategy that powers all your marketing efforts β and generates faster business results in this cohort based course by Amanda Natividad. β
βLegalSEO: The worldβs first Legal SEO Conference βLegal SEO Conference / Miami, USA / December 6, 2024 βLearn and connect with the top legal SEO specialists, expand your network, and gain insights that will help you grow your results.
This week's SEOs and digital marketing specialists to follow are these amazing ones who I had the wonderful chance to connect with at MNSearch earlier this week:
Tess McKeever-Voecks (X, LinkedIn), Vice President Operations at RicketyRoo
Melissa Popp (X, LinkedIn), Content Strategy Director at RicketyRoo
Nick LeRoy (X, LinkedIn), Freelance SEO Consultant and Owner of SEOjobs.com
Cari O'Brien (X, LinkedIn), Founder & Chief Word Nerd at Custom Content Solutions
Abby Gleason (X, LinkedIn), Senior Product Manager, SEO & Acquisition at Scribd
Michelle Robbins (X, LinkedIn), Manager, Decision Science at LinkedIn
Christi Olson (X, LinkedIn), Sr. Director Digital Marketing at Azul
Lea Scudamore (X, LinkedIn), Director of SEO at Aimclear
Ginny Marvin (X, LinkedIn), Ads Product Liaison at Google
Dana DiTomaso (X, LinkedIn), President & Partner at Kick Point
Erica McGillivray (LinkedIn), βCommunications Directorβ at NLM Photonics
Expect more awesome SEOs & digital marketers to follow every week. Do you have any suggestions? Just let me know over here!β
π Refer SEOFOMO to your SEO Friends and Win Rewards
If you enjoy reading SEOFOMO, refer it to your SEO and digital marketing friends and win awesome (now updated) prizes with the SEOFOMO rewards program:
* Refer 2 Subscribers: Get a shout-out on X/Twitter and LinkedIn from Aleyda, thanking your support. * Refer 5 Subscribers: Get featured in the "Supporters" thank you section in an edition of SEOFOMO. * Refer 15 Subscribers: Get access to 3 Actionable (exclusive) SEO How-Tos / Tips Videos. * Refer 35 Subscribers: Get a free copy of The SEO Playbook by Tomek Rudzki. * Refer 70 Subscribers: Get free access to the Google Search Console Mastery Course by Tomek Rudzki * Refer 100 Subscribers: Get 1 Year Team Subscription to SEOTesting.com * Refer 200 Subscribers: Get 1 Access to SE Ranking Essential for 1 Year * Refer 300 Subscribers: Get 1 Access to JetOctopus 500K Pages for 1 Year * Refer 400 Subscribers: Get 1 Access to Advanced Web Ranking Agency Package for 1 Year * Refer 500 Subscribers: Get a 1 hour SEO 1-1 Hangout w/ Aleyda, an Awesome SEOFOMO Hoodie and Mug
Note: Only real human referrals will be counted toward the rewards, and there will be a validation if suspicious activity is detected.
Thanks for reading, until next week!
Aleyda Solisβ SEO Consultant & Founder Orainti, SEOFOMO & MarketingFOMO βFollow me on βX/Twitterβ / βYouTubeβ / βLinkedInβ / βWebsiteβ
β
SEOFOMO: The Newsletter to Keep up with SEO
by Aleyda Solis, SEO Consultant
SEOFOMO is a weekly free newsletter sent to +35K subscribers with the latest SEO news, updates, guides, tips, free tools and jobs. Avoid missing any worthy SEO update and subscribe now!