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🎯 𝗠𝗮𝘀𝘁𝗲𝗿 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝘄𝗶𝘁𝗵 𝗣𝗿𝗼𝘃𝗲𝗻 𝗦𝗘𝗢 𝗧𝗮𝗰𝘁𝗶𝗰𝘀 🎯 Are you tired of burning through your budget on costly PPC ads without seeing a significant return on investment? It’s time to rethink your approach. In our latest guide, "𝗕𝗼𝗼𝘀𝘁 𝗬𝗼𝘂𝗿 𝗣𝗹𝗮𝘆𝗲𝗿 𝗔𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻: 𝗦𝗘𝗢 𝗧𝗮𝗰𝘁𝗶𝗰𝘀 𝗧𝗵𝗮𝘁 𝗗𝗿𝗶𝘃𝗲 𝗶𝗚𝗮𝗺𝗶𝗻𝗴 𝗧𝗿𝗮𝗳𝗳𝗶𝗰," we reveal how a solid SEO foundation can not only save your budget but also sustainably increase your traffic in the competitive world of iGaming. ✅ Understand the pitfalls of a PPC-only strategy ✅ Learn the essentials of competitive analysis and keyword mapping ✅ Discover how to optimise your technical SEO and content for maximum impact The right strategy starts with SEO and is smartly supported by PPC. Get the balance right with insights from The Unit's experts. ⬇ #iGaming #SEO #PlayerAcquisition

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It happens so often with off-page SEO. Decision-makers try so hard to be smart that they become inefficient. Here is the landscape: - Plenty of agencies around + quite an overlap for tricky GEOs and topics. - Exclusive deals are nearly impossible to get, as niche agencies work with 1000s publishers and up to 50 active clients. As an operator/affiliate, you might think:   1. Let's hire juniors to manage the agencies.  2. Let's create a master db to compare the deals. It seems logical. Yet it leads to problems. Why? 1. The cheapest sites your team will select won't be reconfirmed. It will take ages to get your article live. The agency will ask for a higher price. Expect a cancellation rate of 50%. You won't think it's fun.   2. "Unique" sites your team will select with slighly pricier agencies will turn out to be unavailable. It'll take you 2 weeks to realise. The agencies will get bad cred, even though you haven't even tried them for any of the other sites, as they charge $5 more and don't make it through your fancy filter. 3. Your team is not enough into it to know who is the "real deal". Delayed process. Dodgy agencies will try to negotiate down the price for weeks with vendors. Your Dear Sir SEO "guru" will suck at topic ideation, anchors etc. To be frank, most likely your team won't be great at it either. 4. Managers need to prove their importance. All the monkey business above will make them - and you - think that you bring value. Do they? Fair agencies earn 8-15% EBITDA. Is running your team worth it? 5. Marketplaces. Your team will give them a try and end up with unused credits, annoying salespeople, and spammy articles everyone else out there has. You're entering a red-light district area of off-page SEO here. Treat your project with love! 6. Trust. For agencies, it's all about transparency. They won't share the best deals with juniors. God knows where they will be next week. Lists will follow & end up in competitors' hands. Maybe they will reach out to publishers directly. This can be tracked in Ahrefs or Majestic, yet they won't care. Off-page guys get a lot of hate & disrespect. Yet, to succeed you still need your off-page SEO done right. (Not talking about articles about burgers, UFOs & beers now) What's the solution? - Select 2-3 niche agencies. Show that you care. Create competition, obtain freedom + protect yourself from corrupt managers - Let your team do the QA. Focus on strategy + own complementary outreach Select partners well. Trust, transparency, respect With off-page SEO there's always value out there. Yet, it's impossible to hide it from the competitors. Perfect example of a service where you can't do it all in-house. It's all about finding the right partners. Yet so few out there are good at it. The message we often get is: "We do it all in-house". Even when we know that's not the case, or when we have grounds to believe that a manager works with one agency only & has some sort of private interest in it.

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New Google Ads Account? Your match-type strategy matters: 𝗦𝗺𝗮𝗹𝗹 𝗯𝘂𝗱𝗴𝗲𝘁: 🔽 Start exact match 🔽 Manual bidding 🔽 Build query data 𝗕𝗶𝗴 𝗯𝘂𝗱𝗴𝗲𝘁: 🔼 Mix broad + exact 🔼 Auto bidding 🔼 Faster scaling Simple but effective. Need help? DM me 👋 ***** 🖐️ I'm Victoria, founder of TLC Ads, a UK-based PPC lead generation agency. 🤬 Fed up with disappointing lead generation results? Feeling ignored by your current agency? Get in touch. We do things differently. 🖥️ If you're spending (or wanting to spend) £2k+ a month on Google Ads, drop me a DM and we'll arrange a coffee or an online chat!

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Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they neglect the experience on their website or landing page – which is where a sale is made or a lead generated – and all the other touchpoints that follow. To win new business and retain that hard-earned revenue, you must expand your scope to include what happens after ad clicks. Read on: https://lnkd.in/gAJ9ZKZy #advertising #leadgeneration #landingpages

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99% of operators approach AOV completely wrong... AOV in Shopify is useless. You need to delineate to NC vs RC AOV. You then need further delineation to cohort graphs. You then need even further delineation to UPT & AUR at a cohort level. Only then, can you make a well-informed decision on how to increase AOV. Full video in comments below.

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For all SEOs out there who are doing or considering agency/freelancing roles this is a very nice table including some common performance-based SEO pricing structures and the agency types that use them. Source: https://lnkd.in/dbyfhD4h

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🚀 Unlock the secrets of a successful PPC campaign! 🚀 📊 CTR: High clicks mean compelling ads. Use clear headlines and strong CTAs. 💸 CPC: Optimize keywords to lower costs while keeping quality traffic. 🚀 Conversion Rate: High conversions mean effective funnels. Ensure smooth user experiences. 💰 ROAS: Track revenue for every dollar spent to gauge success. Monitor these metrics, tweak your strategy, and watch your PPC thrive! 📈 #PPCSuccess #DigitalMarketing #MarketingTips #AdStrategy #Strique

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Lately, I've observed two distinct strategies that SEO teams in iGaming (and affiliate marketing in general) are adopting: >> A ‘quantity over quality approach’: Creating 100 sites at $100 each, using API-generated content, PBNs, and fully automated text entry. About 70 of these fail soon after launch, while the remaining 30 will manage to generate some revenue. These sites are viable for a maximum of two years before they die out naturally. >> Long-term media project focus: Investing in quality content, EEAT, and trustworthy link building. This strategy focuses on long-term investments with the goal of generating a consistent profit and eventually selling the site for a six or seven-figure sum. Personal reflection: All the content you could generate for your websites will be instantly created by Google itself — faster, with higher quality, and displayed at the very top of the search results, eliminating the need to visit other sites (including yours!). Who will remain? - Large media platforms that have earned their status through unique content. - Resources offering fresh and valuable expertise. - News outlets, original content creators, and similar sites. Google's stance is clear; it's only a matter of perfecting the tools for assessing expertise. Yes, Google's methods may seem random at the moment, but any battle against it is sure to be lost in the long run. What, then, is the strategic sense in creating these 100 sites with $100 worth of low-quality content? All those teams, “unique” prompts, and generating tools – what's the point long-term? This approach will never become a passive income stream or a retirement plan; it’ll just be a "side hustle" during times of change. As Einstein once said, 'Insanity is doing the same thing over and over again and expecting different results.’ We must evolve in line with developments, and here we are talking about a strategic vision rather than the force of inertia. Let’s discuss this in the comments section! #aicontent #igamingcontent #gamblingcontent #aitext

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Ready to optimize your PPC campaigns for maximum ROI? Understand the ins and outs of Cost Per Click (CPC) and elevate your advertising strategy. Dive into our comprehensive guide today and take your campaigns to the next level! 🚀 Elevate your online presence with Repo Digi ! 💼✨ 📈 Let's turn clicks into conversions and watch your business thrive! 👨‍💻 From social media management to SEO, we implement strategies for success. Follow Repo Digi to get into the word of digital marketing! 🔍 Uncover the potential of your brand with our tailored digital strategies. Follow Us to stay Update : Repo Digi Hashtags: #digitalmarketing #semstrategy #marketingroi #adoptimization #marketinganalytics #ppccampaigns #marketingstrategy #repodigi #digitalmarketingagency

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Mordy Oberstein and I chat about enterprise-y SEO things and just how much content there is at Wix...next episode of S2 coming soon.... -- #seopodcast #seo #contentmarketing

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I believe buying links is a great approach, but there are also plenty of creative ways to get them. Check out my tips and advice from other experts!

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Platform Critique: Users Review HubSpot's Performance https://lnkd.in/eWszg3eG MediaPost Ray Schultz HubSpot with Ascend2 & Aptitude 8 research. #emailmarketing

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Struggling to make your Google Ads budget go further? These three PPC bidding strategies can help: 1️⃣ Target CPA – Control your costs with automated bids that target a specific cost per lead.   2️⃣ Maximize Clicks – Drive more traffic to your site by getting the most clicks within your budget.   3️⃣ Manual CPC – Perfect for firms that want to control every bid and focus on high-performing keywords. Whether you’re aiming for efficiency, traffic, or total control, these strategies give you the flexibility to reach your goals. Curious to see how it works? Read the full article for a deeper dive. https://lnkd.in/gnr5MkD7 #netflylawfirmacceleration #innovatewithnetfly #linkedinforlawyers #linkedinlawyers #netflylegalmarketing #lawfirmmarketing #lawfirmacceleration #LawFirmGrowth #AttorneyMarketing #ClientAttraction #LegalMarketing #LawFirmSuccess #LawyerLife #BusinessForAttorneys #LegalProfessionals #LawPracticeGrowth #AttorneyTips #LawyerMarketing #BuildYourPractice #lawfirmstrategies #attorneyatlaw #PPCStrategies #GoogleAdsForLawyers #LawFirmMarketing #ClientAcquisition #DigitalMarketingForLawyers

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$277,760 more sales in the last three months I've been working with this client for around 18 months and revised their previously stagnant SEO strategy. Here are the four biggest levers we pulled: 👉 Optimised collection pages - updated page titles, improved their existing content and internal links between collection pages. 👉 Created genuinely helpful pain-point content for their audience (1/week cadence). People are now finding their product as a solution to their problems. 👉 Leveraged digital-PR to build highly authoritative & relevant links. They've added around 130 links over the past 12 months. 👉 Built out more content on product pages, added FAQs, collected (A LOT of) reviews and added structured data. We've also helped DOUBLED their email list through content upgrades too, with their email channel now driving 600% more revenue than last year. I love it when SEO helps out other channels too.

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