Dana DiTomaso

A competitor content audit will let you see what knowledge gaps your competitors are leaving open for you to fill. Want to know how to conduct one? Check it out here. #ContentMarketing #ContentStrategy #Marketing --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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Designing a new presentation template for your company to kick off 2025 on the right foot? Here are my top 6 tips: 💡Sit down as a group and outline your top three “meeting types”. Build your slide layouts from that outline. Have more than 3? That’s great. Start with an outline of your most common! 💡Be clear about whether you are building a template for Live Face-To-Face Meetings OR documents you are emailing. They are not the same and should be treated differently. 💡Build a template that encourages good presentation delivery. Things like minimal text, divider slides, keypoint slides, and many visual options encourage your speakers to be the focus of the meeting or event and give them the tools to help increase clarity. If you have a template with a lot of blank space, bullet points, and tiny font, guess what? You'll get presentations with cluttered slides. 💡Test Test Test - Non-standard fonts? Opening presentations in non-PowerPoint software? These can mess up your layouts, so make sure to ask how your users will use the new template and test for each scenario. 💡Eliminate visual clutter. The ideal template helps the audience focus on the main point of the slide. Adding a logo to each slide, fancy frames, taglines...all add mental "decoding time.” Don't worry; if you have a logo on the title slide and one at the end, and you follow a consistent style, your audience won't assume the meeting was suddenly taken over by another company. So, you can cool it on the branding. 💡Anticipate using your slides as a part of your content strategy. More and more folks are recording themselves giving presentations and using it as part of their online content strategy. Websites like Loom.com give you a great video of the speaker hovering over each slide. Think about where that video can fit when you're creating a template. There is a better way to design a presentation template. I call it the DECK way 😉 #presentationskills #marketing #presentationdesign

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For years now, we’ve been hearing about the misinformation problem on social media. As it turns out, we may have been misidentifying the problem all along. Instead of blaming foreign bots, conspiracy theorists, or naive social media users, we should have been blaming a small set of social media super-sharers. #socialmedia #bots #onlinesafety https://lnkd.in/e8GBuZ_F

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Survey question: "Which generation is the best of them all?" (crickets…) "It’s obviously Millennials!" (said the Millennial.) 😁 Alright, alright - that was a lame joke. I tried! But the point stands: many of us feel most at ease with our own generation’s quirks and values. It’s like snuggling up in a warm, familiar blanket of shared experiences. As a marketer, it’s especially important to understand each age group's stories, values, and ideals that shape their choices. Otherwise, your messaging (and more) may fall flat for some. If you’re looking for a refresher on these demographics – check out my team's round-up of the most important attributes to consider when marketing to one, or all, generations! > Baby Boomers - https://lnkd.in/gvfvE9U7 > Generation x - https://lnkd.in/gkbfTCAg > Millennials - https://lnkd.in/gwzcGDtJ > Gen Z - https://lnkd.in/gbQ8zxKj Power Marketing #advertising #generationseries #marketing

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Is your website healthy? A healthy website is the cornerstone for trust from your visitors. We’ll help identify any issues with your website’s security, speed, or outstanding updates that leave you vulnerable to attacks. To get your Free Website Health Audit comment “Site Health” below. Photo: Ted Eytan/Flickr #ContentMarketing #Marketing #Website

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Is your website healthy? A healthy website is the cornerstone for trust from your visitors. We’ll help identify any issues with your website’s security, speed, or outstanding updates that leave you vulnerable to attacks. To get your Free Website Health Audit comment “Site Health” below. Photo: Ted Eytan/Flickr #ContentMarketing #Marketing #Website

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Is your website healthy? A healthy website is the cornerstone for trust from your visitors. We’ll help identify any issues with your website’s security, speed, or outstanding updates that leave you vulnerable to attacks. To get your Free Website Health Audit comment “Site Health” below. Photo: Ted Eytan/Flickr #ContentMarketing #Marketing #Website

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Want to instil trust in your potential customers?  Put some faces on your website.  People don’t connect with brands or logos or copy, they connect with other people.  #ContentStrategy #CorporateCommunication --- Need a content strategy? Let's talk. Need a ghostwriter? Tell me about your project. Want a free website audit? Ask me how.

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