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LinkedIn for Personal Branding: The Ultimate Guide Paperback – 28 October 2020
Purchase options and add-ons
- Print length262 pages
- LanguageEnglish
- Publication date28 October 2020
- Dimensions15.24 x 1.52 x 22.86 cm
- ISBN-13979-8701220919
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Product details
- ASIN : B08VCQWRQ8
- Publisher : Independently published (28 October 2020)
- Language : English
- Paperback : 262 pages
- ISBN-13 : 979-8701220919
- Dimensions : 15.24 x 1.52 x 22.86 cm
- Best Sellers Rank: 258,845 in Books (See Top 100 in Books)
- 400 in Job Hunting (Books)
- 567 in Advertising (Books)
- 5,482 in Business Management (Books)
- Customer Reviews:
About the author
Sandra Long is an independent global LinkedIn consultant, speaker, and author. She has written 2 best-selling books about LinkedIn. She was the first speaker to tackle the LinkedIn topic on the TEDx stage.
Her LinkedIn philosophy and mantra is “Be the Friend First.”
Sandra is a popular speaker, trainer, writer, and consultant. She readily shares her unique perspective and advice on personal branding, network building, sales, recruiting, and thought leadership with her readers, audiences, and clients.
She enjoys speaking at corporations, universities, and conferences, as well as for industry association events.
Customer reviews
Top reviews from other countries
In her thorough review of all LinkedIn sections, she offers both strategic advice and practical tips to help the reader create their winning profile and establish their presence through content creation and relationship-building. I learned so much about the foundations of branding and networking on LinkedIn.
Another highlight is the author’s guidance on the different brand-communicating activities, including posting articles, making mentions, and recommending and endorsing others. My biggest change is to spend more time liking and commenting on the other’s posts, something I only sporadically did because I didn’t see it as a way to express my personal brand. It is.
Sandra Long provides fresh perspectives on many new LinkedIn features, including the about essay, featured section and professional portfolio. The author shares and demonstrates how you can communicate your personal brand using this new functionality. Examples of profiles, including the author’s, illustrate the key points and helped me redesign my profile.
There is value for everyone in this book, from people looking to create a personal brand, extend the value they provide to their community, build awareness for their services, seek a job or find sales leads. It is a must-have resource if you want to create a professional, consistent, interesting and compelling personal brand on the largest professional online platform. Every chapter will give you ways to communicate your “best you” to achieve your goals. Why not invest in your future now?