As an always-busy solopreneur, you’ve got bigger things to worry about than your logo. Then again . . . great branding is a foundational element to any business, and it’s not something that should be left to chance.
So, what should you do?
Start with this list of cool logo ideas! When you find a design that fits your vibe—which you surely will—click on it to customize it in the Shutterstock Create editor.
Absolutely no design experience required.
Cool Logo Ideas for Personal Brands
All solopreneurs run their businesses on their own effort, but some take the brand more personally than others. If you’re running a brand that’s built around YOU, try one of these cool logo design ideas.
1. Cool Gradient
We’re starting this list off cool—literally! This logo’s color gradient fades from a brighter teal to a cooler bluish-purple to a warmer violet.
Not a DJ or producer? No problem. Just edit the text to list your name and job title. The stylish mark at the top is abstract enough that it doesn’t have to look like a music record.
2. Simple & Professional
For a brand that needs to feel timeless, trustworthy, and professional (but never stodgy), this logo template is the perfect fit.
It would be great for a lawyer, professional consultant, high-end designer, or financial adviser.
3. Initials Only
Not all cool logo ideas have to be complex. This logo design keeps it super simple with nothing more than a circle, a line, and a pair of initials—yet it certainly makes a statement!
4. Stylized First Name
Does your business offer a unique take on something standard? Then try this logo on for size.
By breaking up the solopreneur’s first name across multiple lines of text, it puts a cool twist on something you see every day.
Subtle but effective.
5. A Bright Pop of Yellow
This combination of bold mustard yellow and solid black can’t be missed. The color contrast and simplicity makes this logo great at small sizes, too.
A cool Etsy shop icon perhaps?
Cool Logo Ideas for Small Businesses
From local businesses to online retailers, these logo design ideas are perfectly suited. Clothing brands, beauty companies, childcare and schools . . . you name it!
6. Muted & Rustic
A classic serif font and an assortment of muted rainbow colors give this logo template a charming and authentic feel.
Use it as-is for an upscale kids’ clothing brand or a chic all-natural boutique, or change the colors in Create to fit your brand palette.
7. Contemporary Vintage
Perfect for plant shops (or any brand with a cactus or succulent motif), this logo template feels both retro and current.
A light surface texturing gives it that extra little pop that earns it a spot on this list of cool logo design ideas.
8. Bubbly Retro
With its psychedelic bubbly font and warm color palette, this logo design is sure to stand out—especially when compared to the typical earth tones you see with many beauty brands.
This design would be ideal for a vibrant cosmetic brand that pushes the boundaries of scents, colors, and products.
9. Modern Type
A unique font gives this logo a stylish and modern feel. The additional accents of the needle in the S and the sun in the O bring even more personality.
Want more ideas along these lines? Check out 25 more logos that rock a modern vibe.
10. Quirky Pastels
Whether for a clothing brand, a school, or a cafe, this logo serves up tons of charm!
Use it with the decorative lines for large applications, or stick with the wordmark alone for smaller use cases like business cards or a professional letterhead.
Cool Logo Design Ideas for Restaurants
They say we eat with our eyes first, and these logos will certainly get patrons in the mood for the delicious items on offer at your restaurant.
11. Bold & Punny
The name of this restaurant—Snupe Doggz—certainly plays a role in this template’s charm, but the design alone will make a splash no matter the name.
The exaggerated font and flat illustration style make for an unforgettable combo. A bit like ketchup on a hot dog, no?
12. Modern Geometric
With its overly simplified shapes, stark color palette, and neogrotesque font, this noodle house logo feels modern and understated.
Great for both a fast-casual chain or a higher-end eatery.
13. Rustic Warmth
Reminiscent of a badge, this circular logo design has a sense of Old West charm and authenticity. It’s especially perfect for a coffee shop with its warm browns evoking visions (and scents!) of cinnamon, caramel lattes, and roasted coffee beans.
Use this template as-is, or apply the same concept of curved text to any design.
14. Neon Blues
A series of layered squares and a futuristic font make this logo a winner in our books! If bright blues aren’t your thing, it’s easy to customize the colors to match any brand palette.
15. Classic Style
With a bold red as its primary color (alongside accents of a lighter red and a dark navy), this logo design hits those All-American vibes.
To make it your own, substitute the lobster for any mascot or menu item of your choice.
Cool Gaming Logo Ideas
Gamer logos can really be just about anything—it all comes down to the type of game you play and the audience you’re looking to attract.
From retro play-throughs on Twitch to modern horror games on YouTube, check out these cool gaming logo ideas.
16. Cyberpunkish Future
An abstract logomark, sci-fi-inspired font, and dark color scheme make this logo perfect for gamers.
Pro tip: When you customize it, try Create’s Smart Resizer tool to adapt the same design to multiple social media and gaming platforms like Twitch, Facebook, and YouTube.
17. Whimsical Neutrals
This cute and cuddly cat logo stands out from your typical “gamer design” vibe, but it definitely evokes the sense of wonder, play, and discovery that so many people love about gaming.
18. Old-School Arcade
If you specialize in retro platformers or arcade-to-console ports, try a pixelated aesthetic like this one!
You can adapt this specific logo design template to your channel’s brand or, instead, turn any graphic or photo into pixel art by applying Create’s Arcade effect.
19. The All-Seeing Eye
Here’s one of our favorites of these cool gaming logo ideas: A bit mysterious, a bit ominous, a bit reminiscent of the Sheikah Eye from The Legend of Zelda.
All perfect for a gaming channel looking to build up some buzz around their channel!
20. Electric Magenta
Remember those weird geometric Ss that everyone drew back in the ’90s? This heavily angled font is oddly similar, no?
Even if you have no idea what we’re talking about, we can all agree: The electric neon look is hard to ignore.
Cool YouTube Logo Ideas
What’s your YouTube niche? Makeup unboxing? Pranks? Family life? No matter the type of content you create, the right logo will help get your channel noticed.
21. Just a Little Offbeat
Do you use your YouTube channel to dissect pop culture through a quirky lens? Go on monologues about ridiculous movie plot holes or media that isn’t being created but definitely should be?
Then a funny logo like this one (referencing that infamous scene in Titanic) might be exactly what you need.
22. Funky Avatar
If you’d rather adopt a cartoonish avatar than use your real photo on your YouTube channel art, try out a logo like this one!
Its funky emoji has lots of style and can fit many different content niches.
22. Bold & Brazen
Great for beauty influencers, this glossy logo will make a big impression.
Its rich colors and luscious imagery can be seen well at very small sizes, which is a definite plus for YouTube thumbnails and logo overlays.
23. Fun & Vibrant
This YouTube logo sets a mood with its vibrant colors, bubbly lettering, and marble texturing. It even echoes that YouTube red!
24. Creepily Eye-Catching
If your channel dives into the scary, creepy, macabre, or horrifying, this little spider logo says it all. The scattered lettering and retro-style font keeps it just fun enough, too.
25. Simply Retro
Another unique logo idea, this template is tailor-made for a YouTube channel that’s all about garage sales or upcycling.
Then again, since you can replace the text with anything in Create, it’s easily adapted to any channel with shopping, unboxing, or haul-related content.
Take Any Cool Logo Idea and Make It Your Own
Have you found a favorite on this list of cool logo design ideas? Then customize it in Shutterstock Create!
Start by clicking any of the linked templates above or by browsing all logo templates for yourself. You can also get inspired by a search for sample logos in our stock library.
Pro tip: If you’re looking to trademark your logo, start with a blank canvas. From there, you’ll have access to thousands of fonts, graphics, textures, effects, and color combinations.
Keep in mind that you can’t trademark a logo using any Shutterstock templates, as these are non-exclusive elements. If you’d like to use a Shutterstock image in your logo, you’ll need to obtain an exclusive license to make your logo trademarkable.
Now, have fun with it!
License this cover image mockup via Bangun Stock Productions, Alisa_Elly, and slabdsgn.
