How to build your own content library: (And not have to keep creating new content FOREVER) 1. Pick a specific audience you want to help accomplish a specific goal 2. Write a list of 30 things they need to do to accomplish it. 3. For each thing on your list, create one piece of content that shows them HOW to do it. 4. Then, create one piece of content for each that explains WHY they need to do it. 5. Then, create one piece of content for each thing on your list that shows how OTHERS have done it. 6. You now have 90 individual pieces of content based on 30 things a specific audience needs to do to accomplish a specific goal. 7. Publish one of your 90 pieces of content a day for 90 days. 8. Then, repost or reshare all the content in your cycle - updating and expanding it as needed. Every 90 days the cycle starts again so you basically share the same stuff once every 3 months. 9. Your content can be long or short form and can be posted on any platform. Even if you just did 90 LinkedIn posts, it will be successful (as long as the posts are valuable). 10. Congrats! You now have a valuable content library and don't need to ever create any more content again. ••• FYI… These are the kind of simple, actionable strategies I share with members of my Clients From Content program. Let me know if you’d like to know more about the program which helps you turn your content into a business-generating machine. (And you can join for just $99!)
Terrific idea, Josh Spector. Maybe instead of "3. For each thing on your list, create one piece of content that shows them HOW to do it," it could be "content that shows them WHAT to do." And save the HOW for when they hire you!
Insightful. One thing I definitely have to overcome is a resistance to recycling content!
My Problem is coming up with 30 things they need to know how to do since I sell to consumers!
If it was that easy to do...
Super smart.
Saving this. And I'll put it to work! Thanks, Josh!
Saved this! So simple and so effective
I love all of this, except the cadence seems a little exhausting--both for reader and creator. 90 posts about anything in 90 days is a lot, even understanding they would not all be intended for the same audience. Then there's also the challenge of project management, execution, and quality of the content in question. That said, a great framework for nailing the WHAT to write about, which is much harder than determining cadence and frequency.
What if you have multiple audiences and multiple services?
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1moLove this advice, very systematic. In particular I like how this limits you to 30 outcomes your clients and that can be turned into different type of content. Curious to hear your take on this though. If you're offering a done-for-you service. How does teaching them "how to do it" help?