The Biggest Mistakes New Sales Leaders Make (And How to Avoid Them)
As a newly promoted sales leader, you’re probably navigating a steep learning curve, and let me tell you—I’ve been there. One of the hardest parts of transitioning from an individual contributor to a leader is learning how to shift your mindset and approach. Unfortunately, many new leaders fall into common traps that end up derailing their teams’ performance. But, there is good news - these mistakes are avoidable, and once you recognize them, you can pivot fast.
Here are the three biggest mistakes I’ve seen (and experienced myself):
1. Failing to Communicate Clearly and Often
In my early leadership days, I thought people would simply understand my expectations if I explained things once. I learned the hard way that communication isn’t a one-time event. As a sales leader, clear, consistent communication is the key to team alignment. Your team needs to know the what, the why, and the how—and they need reminders along the way.
To avoid this pitfall, make it a point to hold regular team meetings and one-on-ones, where you review goals, offer feedback, and ensure everyone is on the same page. Regular check-ins go a long way in preventing misunderstandings and boosting morale.
2. Micromanaging Instead of Empowering
It’s tempting as a new leader to keep a close eye on everything your team is doing, especially if you’ve been promoted from within the team. After all, you know how things should be done, right? But micromanagement kills creativity and demoralizes your team. It sends the message that you don’t trust them to handle their tasks.
Instead of hovering over their every move, focus on setting clear expectations and giving them the autonomy to achieve results in their own way. Trust that you’ve hired (or inherited) talented people who are capable of delivering. Your role is to empower, not control.
3. Ignoring the Importance of Building Trust
Without trust, your team won’t follow you. It’s that simple. One of the most important things you can do as a leader is earn and build the trust of your team. Trust is built through consistency, transparency, and empathy. Don’t make the mistake of thinking trust will happen just because you have a leadership title—it must be earned.
Start by being transparent in your decision-making, follow through on your commitments, and take the time to understand the challenges your team members are facing. When your team feels supported and valued, they’ll give you their best effort.
These are just three common mistakes that can trip up any new sales leader, but you don’t have to learn the hard way like I did. Want to learn more strategies to lead your team to success?
Download my 7 Strategies to Boost Sales Team Performance guide for free and avoid these mistakes: https://lnkd.in/d_RWx2C9
What was the biggest mistake you made early in your leadership journey? Share in the comments—I’d love to learn from your experience too!
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