Sophie Brannon

Looking at some great results this morning for a client. Almost a quarter of all their keywords now appearing in the top 3 in Google! 💪 If you’d like to discuss how I can improve your search results, drop me a DM or get in touch via the website. #seo #seocornwall #seoagency #cornwall #keywords #serps #google #googlesearch

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How aware are UK consumers of your business? With over 90% using Google for local services, optimising your Google Business Profile is essential. Gregg King can help improve your local SEO and offer further assistance. https://bit.ly/3W1r8BL #LocalSEO #DigitalMarketing #SEOTips

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If you’re looking for some inspiration in SEO or social media, I’m speaking on the search panel at Propeller’s upcoming event, The Roadmap to Digital Success on Thursday 10th October. Learn how search has changed for better or for worse, with myself and speakers from The Telegraph and Vodafone. Message me if you’d like to come! #seo #seouk #contentmarketing #digitalmarketing #socialmedia #searchmarketing #organicsearch #digimatt

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Hello fellow #brightonseo attendees, hope you are all looking forward to next week as much as me? I will be on the Site Clinics Panel on Thursday at 11.10am, https://lnkd.in/envXVqrq along with Tom Capper, Claire Carlile and Sally R. so if you think it might be handy to have four experienced SEOs have a look over your site to give you some tips to fix any SEO problems do submit your site directly to Claire Carlile and we'll pick a few of the most interesting looking for some live SEO triage.

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It's BONUS day in the Summer of SEO. (for those that signed up before it kicked off anyway - don't worry you can still get in) Talk about saving the best 'til last as they say. SEO insights that break the mould, that don't fit in the traditional pillars we create for ourselves in SEO. Advice that goes beyond best practice, that gives you a genuine edge over your competition. This could be my favourite day. Insights from: Grace Frohlich, Piotr (Peter) Olesson, Sarah Chaya Presch, Lana Phillips, Roxana Stingu, Mikael Araújo, Liv Day, Lauren Irwin, Sophie Brannon, Jasmine-Jade O., Rosemary Osuoha, Briony Cullin, Crystal Ortiz, Stephanie Long, Geoff Kennedy, Anna Moragli, Amy Leach, Himani Kankaria, Dani Leitner, JP Garbaccio Sponsored by one of my new favourite tools: Content Raptor Want in? Check out the link in the comments.

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WARNING **RADICAL HONESTY POST** 😅 So today marks the second day in my new journey of reducing my screentime. But you work at a computer, I hear you say! Yeah but that's the thing. I have been looking at my job as 'separate' to any screen time consumed in the morning or evening and in the endeavor of radical honesty, this became a pretty big issue for me! Those of you who know me will know I'm raw-dogging life without ADHD meds (a personal choice) and there are pros and cons to this. One of the cons is that even though I am an absolute Pro with a capital P at masking, sometimes my impulses take over and I form really bad and unhealthy habits that are hard to break. For what it's worth, when I'm with my kids, it's rare I look at my phone unless it rings but that means that when I'm not I have a million notifications and end up getting sucked in. I also love ❤️TV and film❤️ so many evenings are spent devouring HBO's latest offering or maybe a Prime Home Premier if I'm feeling spicy. I started feeling really low recently and when I thought about it, the amount of hours that my eyes were focused on a screen were really totting up😅The thing is, when you have ADHD you kind of live your life with racing thoughts every waking moment of the day and I realised that my recreational screen use was me trying to self-medicate my exceptionally busy brain, which for obvious reasons isn't great. I mean, what therapist ever recommended more screentime as a means to treat ADHD symptoms? 🤣 Ironically, I've always been really strict on my kids using devices (they only have the telly or laptop for schoolwork) and my 11 year old only has a burner phone as I don't want his social development to be stunted by a screen and internet use, which surprisingly, he's cool with. So I'm owning my shit and making a decision to reduce my out of work hours screentime down to an hour a day and TV is going to become a treat after the gym or at weekends once my kids are in bed. I want to rediscover my creativity away from a screen and I'm hoping this will only enhance the passion and ideas I already bring to my job, which I love! Is anyone else out there just feeling that we are all spending way too much time looking at screens or is it just me? 😅😂 #partialdigitaldetox

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There's a new episode of the brightonSEO Internet Marketing Podcast and it features myself and the brilliant Zoe Burke! We chatted to Kelvin Newman about content success - something we both spoke about at last week's conference! We discuss measurement, personas, economic pressures, the underrated value of your customer service team when looking for content ideas, and why adaptation is important when catering for diverse audiences. As always, I'll pop a link to it in the comments below!

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Have you ever had an unsolicited direct email from someone offering a free 'SEO audit', or you've been offered one from an agency in what feels like an attempt to open a door for a future sale opportunity? If so, then my latest article on my website is probably for you! Within my guide, I explain the differences between free & bespoke SEO audits, how free audits can do more harm than good, and 10 reasons why you should almost always get a bespoke SEO audit. #SEO #SEOAudit #Marketing #OnlineMarketing #SearchEngineOptimisation https://lnkd.in/eUZWwvhv

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Need to be in one of these meetings/focus groups where we discuss the absolute need for a radish/turnip emoji Apparently these new emoji may be coming to Android and iOS

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📢 Unlock Every Sale: How Feed Optimisation Can Be Your Secret Weapon for This Holiday Season! 🧲 With just 26 days between Black Friday and Christmas, Zoe Bates explains how to maximise every sale with feed optimisation in her latest article on PPC Hero. From incorporating trending search terms to real-time updates and ensuring consistency across platforms, Zoe provides actionable tips to help businesses seize every opportunity during this crucial shopping season. Whether you’re refining keywords or keeping stock and pricing up to date, Zoe’s insights will give you the competitive edge to make this holiday season a success. 🔗 Read the full article on PPC Hero and download the Peak Planning Feed Optimisation Checklist to make sure your product feed is in top shape! https://lnkd.in/eMQMpFqh PPC Hero Zoe Bates ♻️ Repost to spread the message 🔁 Follow Maïwenn Cowley-Zam for more insights and inspiration on leadership and product management #FeedOptimisation #PPC #BlackFriday #eCommerce #HolidaySales

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I read this response from the UK's Affiliate Performance Marketing Association website recently, about the ICO's call for views on Consent to Pay. It made for an interesting read and is something affiliate marketers really do need to keep abreast of as privacy and consent changes are taking place at different levels around the world. Take a look at the overall response here and let me know what are your thoughts? https://lnkd.in/gi9RR9Pw

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The Storm in the UK and SEO made £2K within 48 hours to my client during their most quite time of the year. Here’s how: The storm in the UK affected many households, breaking their fences. One of the most searched term on Google was “which fence is mine”. A few months ago, I published and optimised an article around this keyword and ranked it on the top positions of Google. This article helps homeowners know what part of the fence is theirs. After the storm hit the article received 1000’s of clicks and a lot of sales. My approach to SEO is not only about getting into competitive keywords, But about finding new ways to bring traffic and doing calculated predictions on what keywords can bring results.

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It’s that time of year again when almost all retail businesses go into full peak and we prepare PPC campaigns to capitalise on as much as we can around Black Friday! So, with that in mind I’ve pulled together some of my top tips for sorting your eCommerce site out ready for Black Friday. Want access to over 3,000+ keywords which could help you optimize your store around primary Black Friday search terms?  comment “BFSEO” and I'll DM it you. #blackfriday #seo #seoadvice #ecommerce

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B2B marketing shouldn’t be boring. One of the reasons I love working at Cognism is that the marketing team lives and breathes this statement. And this trailer proves it! 😂 Alice de Courcy's Diary of a First-Time CMO volume 2 is out now. The diary documents the 2-year journey of marketing in a scale-up, with insights on: 💡 What it’s like being a CMO on the way to breaking the 100M mark. 💡 The acquisition of Kaspr in 2022, and subsequently 2xing their revenue 💡 Cognism’s expansion into new European markets. 💡 And much more! There’s also a key entry about why you shouldn’t always follow your competitors’ SEO strategy... The book is available in a few formats: 📚 Paperback 🌐 Digital book 🎙️ Audiobook Even a PDF for you people Googling it from volume 1. The link will be in the comments.

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Content planning and knowing what to prioritise... where do you start? Here are some thoughts on initial areas of focus based on revenue, opportunities that exist within the internal search data of your site, and content to introduce based on how well you know your audience (and understand the content that will be useful to them). #seo #content

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Have you seen my recent blog yet?! 🧐 One of the most common questions I’m asked as website optimisation consultant is “why does Google keep re-writing my search snippets”? Allow me to explain, and then show you how to stop them doing it… READ ➡️ https://lnkd.in/ezY2f64R #SEOexpert #SEOtips #Blog

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I've mentioned the insights from Mark Ellaway and the team at Bigfork Limited before. This report is well worth a butchers. Two takeaways that chimed with me are that '75% of B2B buyers prefer a rep–free sales experience.' and that what buyers really want from a website is information to help them buy!

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