International SEO Consultant & Founder at Orainti. Maker of the SEOFOMO + MarketingFOMO Newsletters and the Learningseo.io Roadmap. Sharing insights and resources about SEO & Growth Marketing.
Examples of brands with online communities and forums with an overall growing organic search visibility and traffic trend 👀 Sephora, Zapier, Fodors, SAP.
Aleyda Solís did we say SAP ? Then here’s the person who is the mastermind behind organic search growth and visibility for SAP community landscapes> Jason Lax
Thanks for sharing
These are great examples! Sephora's community is really active and helpful. Zapier's forum is full of useful tips and tricks. Do you know of any other brands with similar successful online communities?
Communities and forums have always been a great way to get free eyeballs from search, and they help you build your own ecosystem, so if your search traffic goes away, you don't fret.
SEO Head: Groww | Global SEO Consultant
9moI am not surprised because this was bound to happen after Google showed their love for hidden gems in May 2023 and finally completed its roll out by Nov 2023 and I know many brands that started their online forums at that time and have some good traction now. But I have seen many cases in the past where Google penalized these UGC driven forums/communities and hope that Google won't do the same thing again with these communities. This is an example of once a leading education community that has been decimated by Google now, no further love to hidden gems here.