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🌟 Discoveries in digital landscape 🌐 - Organic traffic’s inexorable rise 📈 - The power of relevancy in search 🔍 Imagine Google as a wise artisan 🎨 Crafting a search landscape so precise and true Where trust grows like ivy on its search engine vine 🌿 And organic reigns supreme, a timeless hue Bold findings from BrightEdge Research 🌟 Uncover the essence of online interplay Mirroring the dance of consumers and brands 🕺💻 In the ever-evolving realm of the digital day Let's dive deeper into the realms of SEO magic ✨ Where relevancy reigns supreme and data shines bright 📊 Organic search, a beacon of trust and truth 🌟 Guiding users on their digital flight Shifting sands of online behavior 🏝️ Yet search’s throne remains steadfast and true As Google’s prowess unfolds in the digital sphere 🌍 Where organic's share grows, a breathtaking view Embrace the wisdom of the web 🧠 Where relevancy leads the way and trust prevails 🌟 In the maze of search algorithms' magic ✨ Organic search continues to set sail 🔎🚀 Dive into the full report to unveil more insights! 🌟 https://lnkd.in/gmr8Wmnu

Have you read this case article from Search Engine Land? 🤔 It covers Google’s addition of the srsltid= parameter in organic search URLs ➡️ Link to Article. https://lnkd.in/gU-nveCP Originally designed for tracking clicks in Google Shopping, this parameter is now appearing in organic listings, causing some data challenges for brands. Here’s why it matters and what can be done 👇 My Take: 🔹 Data Confusion: With organic traffic now potentially marked as shopping traffic, brands may see analytics reports that don’t accurately reflect their real traffic sources, which impacts marketing decisions. Impact on SEO and Analytics 🌀 Misattributed Traffic – Analytics could show organic visits as Google Shopping, complicating how teams assess SEO performance. 🔍 SEO Challenges – Duplicate URLs due to this parameter could impact crawling, with potential effects on rankings. What Can We Do for Now? 🤝 While waiting for Google to resolve this, Olga Zarr has already shared some helpful steps to handle the impact. Check out her post for actionable insights, My additional is you can proceed by ensuring your SEO, brand, and Google ads/Shopping teams stay aligned. Collaboration will help keep reporting consistent and focused on shared goals like brand growth and market share. Unity is Key: Cross-team collaboration minimizes confusion and keeps everyone prepared until a fix is available. Has your team noticed this yet? How are you handling it? 🗣️

A free (just for now) and easy-to-use keyword rank tracking tool that puts you miles ahead of your competitors by showing: ✔️️Indexed keywords and keywords ranking in the top 5, 10, 30, and 50 positions along with their search volume so you can take laser-focused actions for your desired outcome based on the strategy. ✔️Organic monthly periodic ranking of your Product’s relevant and irrelevant keywords so you can compare how much you have improved and take informed actions. ✔️Specified color codes that give you a bird’s eye view of each keyword’s ranking. It also shows the keywords that are not ranked or indexed yet. ✔️Easy-to-understand graphical representations of monthly progress that you can present to your clients and use for better decision-making. And a lot more! 𝐀 𝐏𝐏𝐂 𝐓𝐫𝐞𝐚𝐬𝐮𝐫𝐞 𝐭𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐭𝐚𝐤𝐞 𝐲𝐨𝐮𝐫 𝐁𝐫𝐚𝐧𝐝 𝐭𝐨 𝐢𝐭𝐬 𝐏𝐫𝐢𝐦𝐞 It’s something I wish I had when I started providing Amazon Advertising Services… In our game, keywords’ organic ranking is everything, right? We need to track keywords’ ranking periodically, devise strategies based on the identified gaps, tweak continuously, strive to increase ranking & indexing, and improve organic sales. Also, If you’ve been working with clients, you must know how hard it is to verbally explain the effect of the changes you’ve been making. Now imagine, if there’s a free tool that could make it all a piece of cake for you… A tool that shows you the daily ranking for all your keywords so you can strategize accordingly and take laser-focused actions… A tool that records periodic data, which can help you find gaps and show progress made over the ongoing month. You could then present your progress to your clients as irrefutable proof, receive accolades for your effort, and devise future strategies accordingly. 𝐏𝐫𝐞𝐬𝐞𝐧𝐭𝐢𝐧𝐠 𝐭𝐨 𝐲𝐨𝐮 𝐦𝐲 𝐛𝐞𝐥𝐨𝐯𝐞𝐝 𝐛𝐫𝐚𝐢𝐧𝐜𝐡𝐢𝐥𝐝, 𝐓𝐡𝐞 𝐊𝐞𝐲𝐑𝐚𝐧𝐤 𝐂𝐨𝐦𝐩𝐚𝐬𝐬! I know you can’t wait to get your hands on it. It’ll be yours in a moment. To qualify, Just tag two of your friends, repost on your profile and write "done" in the comment section. Connect with me if we’re not already connected, so I can send it your way. Cheers!

On Average, about 55% of traffic globally comes from organic search (e.g., unpaid traffic from search engines.) That's a messy statistic, but it's a useful benchmark. When I worked at PayPal, well over 90% of our traffic came from organic search—with a good part of that coming from the brand itself. So that's the high end. But what about if you're a new company no one has heard of yet? Try thinking about it this way: 𝘢𝘵 𝘭𝘦𝘢𝘴𝘵 𝘩𝘢𝘭𝘧 𝘰𝘧 𝘺𝘰𝘶𝘳 𝘴𝘪𝘵𝘦'𝘴 𝘵𝘳𝘢𝘧𝘧𝘪𝘤 𝘴𝘩𝘰𝘶𝘭𝘥 𝘤𝘰𝘮𝘦 𝘧𝘳𝘰𝘮 𝘰𝘳𝘨𝘢𝘯𝘪𝘤 𝘴𝘦𝘢𝘳𝘤𝘩. Paying for traffic is a losing proposition in the long term. This means from the beginning, you should be thinking about: * PR: Get the press to care about what you have to say, which can generate searches on your brand * SEO-informed Content Marketing: Make your site friendly to search engines from a technical standpoint, then use SEO to inform your content strategy. This isn't about stuffing keywords. It's about understanding what your target customer cares about and is looking for and creating answers for them. And yes, even in an AI world, it matters. A high percentage of paid traffic is a sign you have an offering that isn't inherently delivering value. Good products have a way of being discovered. Think about how you first found Uber. It wasn't from an ad. Paid traffic isn't sustainable in the long term. If Paid ads deliver more than 50% of your traffic, let me help you figure out why. #marketing #marketinganalytics #digitalmarketing #cmo #datadriven

The social marketing industry needs more professionals with Melinda Byerley🦉 ‘s knowledge, skills and experience. Explore data, and find meaningful insights.

There are dozens of ways visitors can find your website, and generally speaking, this traffic flow is divided into 2 categories; organic and paid traffic. Organic traffic usually refers to visitors who found your company naturally on the search engine results pages such of Google, Yahoo, and Bing.

Insightful read on navigating the complexities of SEO and third-party content in today's digital landscape. 👏📈 It's great to see how Global Savings Group is leading the way by fostering robust partnerships with news publications. These collaborations not only enhance the content's value for readers 📚 but also uphold the integrity of the publishing brands involved. 🛡️ This approach sets a benchmark in integrating commerce content responsibly while adapting to new SEO guidelines. 🎯 A must-read for anyone in digital marketing or involved in media partnerships! #SEO #DigitalMarketing #MediaPartnerships #CommerceContent 🌐✨

The percentage of clicks from Organic Search is consistently declining. Does this mean SEO real estate is becoming more valuable? What will the landscape look like by 2030? Data (from Sparktoro/Semrush) shows that while clicks to the open web from Google are going down, clicks to Google’s own platforms are on the rise. Why is this happening? Whenever a search has any commercial value, Google pushes ads that aren’t really helpful to users. This shrinks organic search space to a bare minimum. At the same time, Google promotes its own products like Shopping and Flights at every chance it gets. Are lawsuits helping? Legal actions against Google’s monopoly haven’t made much impact. The focus has been on breaking Google’s control over search and ads, but so far, no success. What about users? Platforms like Reddit are gaining popularity, showing that people prefer answers from others instead of ads. However, Google still dominates with over 90% of the search market. Even though users would like fewer ads, most still stick with Google. What does this mean for SEO? It means brands will be competing even harder for the shrinking organic space. Things like topic authority, content relevance, and brand perception will be key to winning the fight. PS:📌 Share to help other brands.

There are dozens of ways visitors can find your website, and generally speaking, this traffic flow is divided into 2 categories; organic and paid traffic. Organic traffic usually refers to visitors who found your company naturally on the search engine results pages such of Google, Yahoo, and Bing.

How to handle a sudden drop in organic traffic? Handling a sudden drop in organic traffic can be a challenging and stressful experience, especially if your website relies heavily on search engine rankings for visibility and revenue. Here's a comprehensive guide to help you identify the causes and take corrective actions to mitigate the impact: Step 1: Identify the Cause - Analyze Google Analytics and Search Console data to determine the scope of the traffic drop - Check for any recent changes in website content, structure, or technical issues - Research recent Google algorithm updates and their potential impact on your site - Verify website uptime, loading speed, and mobile responsiveness Step 2: Technical Audit - Ensure search engines can crawl and index your pages - Verify XML sitemap submission and accuracy - Check robots.txt for any crawl restrictions - Review meta tags, title tags, and descriptions for optimization - Validate schema markup implementation Step 3: Content Review - Refresh outdated or low-quality content - Reassess target keywords and phrases - Develop a content strategy to attract and engage your audience - Improve website navigation and link equity distribution - Optimize for local search (if applicable) Step 4: Link Building and Outreach - Identify lost or broken links and potential link partners - Reach out to websites with broken links and request replacement - Create resource pages to attract links from relevant sites - Write guest posts for authoritative sites in your niche - Leverage media coverage and build relationships with influencers Step 5: User Experience and Engagement - Ensure a seamless mobile user experience - Improve website loading speed and performance - Enhance content quality and relevance - Increase user engagement through CTAs and internal linking - Monitor and respond to user feedback and reviews Step 6: Monitor and Adjust - Continuously monitor website traffic, rankings, and user engagement - Adjust your strategy based on data analysis and performance metrics - Stay up-to-date with industry trends and best practices - Be patient and persistent in your efforts to recover and improve organic traffic. By following these steps, you can identify the causes of a sudden drop in organic traffic and take corrective actions #seo #searchengine #Google #GSC #GA4 #website