My 4 hacks for converting social followers to newsletter subscribers: (ranked least-most impactful): 1) Include a CTA in (Almost) Every Post ✅ This is easy with scheduling tools. Link your newsletter with an autoplug following this format: "Liked this? Join [number] [reader type] [getting benefit of your newsletter] [daily/weekly]. 2) Post 1 Pre- and Post-Newsletter CTA Weekly ✅ Before you send your newsletter, post teasing its content. Afterwards, tell your followers what they just missed (and show them where to get it). 3) Create And Promote a New Lead Magnet Every Quarter ✅ Incentives are powerful. Give people something for free if they sign up. They could be a template, checklist, cheat sheet, guide, video, etc. 4) DM EVERY New Follower ✅ This is the easiest way to convert 40-50% of new followers into subscribers. It's time-consuming, but you can get a VA to do it for $5/hr. Simple, direct, and it works. Just make sure this lead magnet is aligned with your newsletter content.
Insightful
I confirm that this works 👌🏻
Excellent tips and all seem very do-able.
Good stuff Matt, thanks. I've heard from Josh Spector & Chenell Basilio that the social media Pre-CTA is a winner. Great to hear that it's working for all of you.....
I think this is such a missing link for most people's socials, esp here on LinkedIn!
Great share!
Creating a process to DM every new follow can feel overwhelming. But once you create the SOP, you'll see incredible results and be happy you invested the time. Thank you, as always Matt.
Worth testing different auto-plugs as well. 1% vs 2% CTR is not a 1% difference. It's a 100% difference.
Damn I wish I knew this 100k followers ago…so smart.
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5moWhat’s your tips for Links in LinkedIn posts? Linkeien cracks down in these posts and unless you’re already big you see a huge decrease in impressions that make the link barley get clicms Matt McGarry