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Everything You've Learned at MicroConf is Wrong – Chad DeShon – MicroConf Growth 2018

MicroConf
97.4K subscribers
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3K views 5 years ago #microconf #microconf2018 #microconfgrowth2018
Recurring revenue is overrated. B2C is great. Annual plans are money losers. You should listen to podcasts a 1x speed. https://microconf.com MicroConf Growth 2018 #microconf #microconf2018 #microconfgrowth2018 Join our exclusive community for SaaS founders → http://microconfconnect.com Twitter →   / microconf   E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter →   / stripe   ► Hey https://hey.com Twitter →   / heyhey   ...more
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These chapters are auto-generated

Intro

0:00

Recurring Revenue is Overrated

3:28

One Time Sales Are Underrated

4:09

I'm Not Really Starting From Zero

4:14

Profit = (LTV - CAC - Fulfillment) * Number of Customers

4:43

Bad: Harder Sale Good: Can Increase LTV by Lowering Churn or Adding Expansion Revenue

5:37

Charge When Value Delivered

5:54

Go back to that thing where you said I could get all the money up front.

6:07

Annual Plans Are Overrated

6:20

Mask Churn Problems

7:01

Instead: Fix Churn

7:18

A Customer is Churned When They Stop Using Your Product, Not When They Stop Paying.

7:35

Some Customers are Destined to Churn

7:51

Good for Cash Flow

8:30

It is possible to Move Down Market

8:38

Overrated: B2B = Just Show Positive ROI

9:36

Underrated: B2C = Don't Have to Show Positive ROI

9:55

You just have to make them WANT it

10:16

Businesses are people

10:38

What can you do to make them WANT your Product?

10:46

Listen to Podcasts at 1x

11:20
Everything You've Learned at MicroConf is Wrong – Chad DeShon – MicroConf Growth 2018
93Likes
3,006Views
2020Apr 3
Recurring revenue is overrated. B2C is great. Annual plans are money losers. You should listen to podcasts a 1x speed. https://microconf.com MicroConf Growth 2018 #microconf #microconf2018 #microconfgrowth2018 Join our exclusive community for SaaS founders → http://microconfconnect.com Twitter →   / microconf   E-mail → support@microconf.com MicroConf 2020 Headline Partners ► Stripe https://stripe.com Twitter →   / stripe   ► Hey https://hey.com Twitter →   / heyhey  

Follow along using the transcript.

MicroConf

97.4K subscribers