Matt McGarry’s Post

One question I see all the time is, "What's the simplest way to increase our email marketing revenue?" Whenever I get the chance to answer, I like to remind them that email marketing success isn’t about sending random EDMs to thousands of subscribers. It's all about connecting with the right people in the best possible way. Here's a simple example: your email list is a group of friends at a gathering. You wouldn’t walk into the room and shout the same message to everyone, would you? You’d connect differently with your best friends, acquaintances, and those you haven’t seen in a while. Email marketing can work the same way. Now, here's my secret sauce (this is literally what I do to help one of my clients generate $43K in 18 days!): 1. Focus on your most engaged audience – You may start by identifying the people who regularly open your emails. They’re already interested and likely to respond positively to new offers or content. By prioritizing them, you’re increasing the chances of a conversion without a hard sell. It’s like chatting with friends who are already leaning in to hear what you have to say. Think of Lazada or Shopee's 11.11 sale. People who are actively browsing in their platforms would literally wait for this special day because of high discounts. 2. Reward your VIP customers – These are the people who keep your business thriving through consistent orders and loyalty. Recognize them with exclusive offers or early access to new products, making them feel appreciated. Even just a 10%-20% discount could encourage them to make another sale. Aside from that, you’re building loyalty that can lead to more than just repeat business. They feel valued, and your brand becomes their go-to choice. 3. Create a list of disengaged subscribers – Not everyone on your list will stay interested forever, and that’s okay. Some people may not have opened your emails in the past three months. Instead of continuing to send them emails, consider removing them from your list or excluding them from future campaigns. This allows you to focus your energy on the people who are most likely to engage and keeps your list clean. It’s like letting go of the acquaintances who’ve moved on, making more room for those who genuinely enjoy your company. 4. Segment contacts with bounced emails – Bounced emails can drag down your deliverability rate and hurt your sender reputation, potentially causing future emails to end up in spam folders. Segment out bounced contacts and remove them when necessary to maintain a healthy list. This simple step can reduce your spam rate and improve how well your emails reach the inbox. You see.... email marketing doesn’t have to be overly complicated. By focusing on these key strategies, you can connect better, drive more revenue, and ensure your efforts are reaching the people who truly want to hear from you. Anything else you’d like to add? 🤔

Most people who collect email addresses go in with the hard sell, and claim email marketing doesn’t work. The truth? It does – you just don’t know the psychology behind it. Writing an email or two is easy. Building a profitable email sequence you send to everyone who joins your list? That’s a whole different game. Here’s the playbook I’m using to turn those hard-earned email addresses into $20k MRR. 1️⃣ Focus On Your Ideal Customer. You can’t afford to be generic. Create an in-depth picture of who your ideal client is, and what they need to know about you & your offer before they buy. Write down the topics you need to cover, related client stories you can share, insights that will open their eyes – leave no stone unturned. The more ideas you have, the easier it is to write. Example: Instead of saying “I’m offering you this,” use this framework: → [Past Client] was struggling with [Problem]. → This is the impact it had. → Here’s how I fixed it. → This is the result, and how it benefited them. → Here’s how I’ll help you do the same. (Make offer) 2️⃣ Write Sequences, Not Emails. Most people write one email and hope for the best. Rookie mistake. If you want people to buy, you need to feed them information in the same order their brains process it. That’s where the magic happens. Try this sequence: → Benefit. (Talk about the problem you solve, and the benefits that come from solving it.) → Logic. (Talk about a client who had the same problem, to prove your methods work.) → FOMO. (Give the reader a reason to act now or lose out)   3️⃣ Link Your Offers Into Each Other. Profitable email lists aren’t built around a single offer. Every week, I write a sequence for a specific offer, and rotate through them: → Taster offer. ($50-$100 digital product) → Low-ticket offer. ($100/week subscription) → High-ticket offer. ($500/week hybrid offer) This encourages those who haven’t bought to buy a partial solution, linking into your core offers. 4️⃣ Educate Your Audience In Each Email. Taking without giving is a fast way to burn your list. Give subscribers a reason to keep reading. The mantra I use: “Open with value, end with an offer.” Guess what? Most people start seeing you as their “go-to expert” and stick around. Eventually, they find what they need and buy. When they get results, they buy again. 5️⃣ Include A “List Grower” Email. Every 1-2 weeks write a value-add email to reduce churn & grow your list. → Share a framework. → Explain a tool you use. → Breakdown part of your strategy. Whatever you can think of that your Ideal Client wants that you can afford to give away. Here’s the thing: You can bundle all these resources together & sell them later. Those who join your list to get them are your future customers.   Remember, email marketing isn’t about collecting email addresses — It’s about building relationships at scale. Ready to take your email list seriously? DM me “EMAIL,” and I’ll get back to you with the next steps.

One of the best ways to learn email marketing isn’t taking a course. It’s to read great emails. Take them apart. See what makes them so good. And learn from them. This one* from Ryan Deiss at DigitalMarketer is awesome. Let’s see why. **THE SUBJECT LINE IS A KILLER** The goal of a subject line is simple: Make it clear that this email is worth the time it takes to open it. To do that, you need to know what’s keeping your audience up at night. Ryan Deiss knows. “Why more traffic isn’t always the answer.” 💥 🧨 If online traffic is an issue for you, you’re going to see that subject line and think, “Hey wait, what? I might not have to worry about traffic after all? This I gotta see.” 💡 TAKEAWAY: Acute pain point + a message that it’s not as big an issue as your audience thinks, makes an incredibly powerful subject line. **THE OPENING IS FULL OF EMPATHY** One of the dangers of being an industry leader is that it’s easy to forget what it was like to struggle. Not this time. “We've all been there. Sales are sluggish, conversions are down, and the knee-jerk reaction is to crank up the traffic.” Readers reaction? Oh yeah. He gets me. 💡 TAKEAWAY: Empathy is highly powerful *when it's genuine.* **EVERY STATEMENT IS BACKED UP** This email challenges an assumption: “More eyeballs on the page should solve everything, right? Wrong.” Other marketers would stop there and do the “We tell you why in our free download” thing. Ryan Deiss does better: He backs up his statement right away. "Here's why dumping more traffic into your funnel isn't always the golden ticket." Then he delivers. 💡 TAKEAWAY: Don’t rely on your offer to do the heavy authority lifting. Do it yourself, right in your emails, and you inspire trust. **THERE’S REAL VALUE INSIDE** Deiss *could* go straight to the ask now. He’s certainly done enough. But he doesn’t. Instead, he offers real value: "The Real Solution: Funnel Optimization" He then lays out actionable steps the reader can take to optimize their funnel. The reader can legit take this email and run with it. 💡 TAKEAWAY: You always gain by offering real value beyond the ask. So do your people. So do it. **THE ASK IS A NO-BRAINER** By the time Deiss gets to the ask, all he needs to do is, well, ask. “Want to master the art of turning cold traffic into paying customers?” Um, YES. Just give me the link already, ‘kay? 💡 TAKEAWAY: Empathy + awareness + actionable value + obvious solution = higher conversions. More teardowns to come, next Tuesday. (*Since I'm assuming not everyone who sees this is on the DigitalMarketer email list, only parts of this awesome email are in the video.) #emailmarketing #digitalmarketing #teardowntuesday

3 High-Impact Tips To Improve Your Email Marketing Strategy Last year while attending a conference, a former client experienced something pretty remarkable. A stranger approached him and said, "Hey, I'm on your email list. We've never met, but I feel like I KNOW you." When done right, email marketing can cause distant strangers to feel like you’re one of their trusted buddies. Here are three essential tips that can improve your email marketing efforts: 1. Double Down On Empathy Tailoring your emails to make your reader feel seen and understood is crucial. This requires digging deep into the psychology of the reader and knowing what makes them tick. For this, there are two main questions you need to know the answer to: - What do they want (desires, goals, dreams), and why?  - What do they want to avoid (struggles, challenges, pain points) and why? If you can describe your problem better than they can, they’ll trust you and be open to your solution ideas. But remember, empathy is a two-way street.   The more your reader feels like they KNOW you, the more likely they’ll trust you and then feel comfortable buying from you. This requires showcasing your personality and using emotions, not just using the exact same email tactics your competitors are using and being generic to your industry.  2. Consistent Email Schedule Sending emails regularly keeps your brand at the forefront of your subscribers' minds and helps maintain a strong relationship. The less they hear from you, the more likely they’ll forget about you. If you’re not sending regular emails, then your customers might be forgetting about how you can help them. Something as simple as a monthly update can help enormously, but weekly newsletters are even better. In general, the stronger your brand and the more valuable your emails are, the more often you can send emails. The perfect email frequency can be found at the intersection between what works for the business and what is preferred by your potential customers. The aim here is to have your audience thinking of your product/service whenever they’re ready to take action.  3. Optimize Your Autoresponder/Nurture Sequence The 80/20 of email marketing is to have an incredible nurture sequence that converts well. Many autoresponders are written by the CEO in a rush early on in the business… and then it gets forgotten about. Or, even worse, they follow a dreadful template set up by their email provider or some online course they took years ago. If it wasn’t written by an expert, then your customers probably aren’t getting a complete taste of how valuable your product or service can be for them. Instead, they may experience disinterest or apathy and think to themselves, “Meh, sounds reasonable… but I’m not sold.” ... The full post goes more into detail on how to improve your autoresponder, but it won't fit here on Linked In. Comment "Email" if you want me to send you the full version.

If you want to start with email marketing or have a plan to improve it in 2025, Here are 5 things I'd do. 1. Pick an email marketing platform. There are loads out there, Activecampaign, Kit (formerly ConvertKit), and Mailchimp. If you wanna just get going nice and simple, for me kit is the way to go. 2. Think about how you get them there. You need some form of lead magnet to get people on your list to read your amazing emails. 3. Get a welcome sequence written. The whole idea of email marketing is to build an engaged interested audience who want to hear from you and eventually maybe even buy. So a solid welcome seuquence that can build trust and authority, and even make you money. 4. Think about how you want to show up. Some like emailing once a month, every other week, once a week or 2-3 times per week. Once per week is a simple format I recommend. 5. Create a simple 90-day plan for when/what you're going to email. You can do even longer, but 90 days isn't overwhelming depending on how often you want to email, you can see ahead and plan your marketing strategically. It may feel overwhelming but it doesn't need to be. If it does, then check out my new program. The doors to my ‘be less 💩 at emails’ 6-week program have opened and there are still a few early bird promo rates available! You can grab it for £599, then it'll be £699 (which is still bloody bananas tbh) Get a list. Get a strategy. Get emailing. That simple. 🧡 6 weeks (5-6 modules) of email marketing training 🧡 A Welcome sequence for your email list 🧡 A month of emails written with expert support and guidance 🧡 90-day email marketing strategy with a simple template 🧡 Weekly calls (maybe extra if that's what the group needs) for extra support 🧡 Templates that you can use forever and ever 🧡 Tech Expert on hand throughout the 6 weeks to support with any set-up issues Thomas Siron 🧡 Community Support Via Slack The first kick-off call is on Wednesday 20th November, with 1 training call per week so we're perfectly ready to go in the new year! To learn more and get your promo rate locked in now… Follow the link in the comments and use the promo code ‘earlybird24’ to get it for £599!

A Good Email Copy: The Secret to Winning Email Campaigns! Imagine you walk into a store, and a salesperson greets you warmly: “Hi there! I noticed you were checking out our new laptop series. If you’re looking for something lightweight with excellent battery life, I’d recommend this model—it’s on special today. Let me know if you’d like to try it out.” This is an example of good copy. Your needs are acknowledged, a relevant solution is offered, and the salesperson creates an inviting tone that builds trust. Now, contrast that with another salesperson who says: "Do you want a laptop? They’re over there." This is impersonal and lacks direction. The salesperson provides no guidance, no reason to explore further, and doesn’t leave a positive impression. This is a perfect example of bad email copy—there’s no connection, no sense of direction, and no attempt to engage the customer. In email marketing, your copy is your chance to build a relationship with your audience. A good email copy guides, connects, and motivates action. It makes readers feel understood and valued, creating a path for them to follow. A bad email copy, on the other hand, leaves readers confused, uninterested, and unengaged. The right words matter—make them count! How Then Can Your Email Copy Become the True Beauty of Your Campaigns? 1) Maximize the Power of Words in the Inbox Your email copy is more than a message—it’s a connection. With the right words, you can turn fleeting attention into lasting engagement. 2) First Impressions Always Matter Subject lines and preview text are your digital handshake. They spark curiosity and promise value, making your email impossible to ignore. 3) Speak Their Language, Solve Their Problems Your email should feel personal, addressing your audience’s unique needs and pain points. Show them you understand, and they’ll trust you. 4) Clarity Is Key Strong email copy is concise and actionable. Guide readers with clear messaging so they know exactly what to do next. 5) Craft CTAs That Are Irresistible An effective CTA is the natural next step. Replace generic commands with action-driven phrases like “Discover More” or “Claim Your Offer.” 6)Prioritize Emotion Over Information While facts inform, emotions compel. Emails that tell a story or spark a feeling leave a lasting impression on your audience. Conclusion Great email copy turns passive readers into active participants. Focus on purposeful, impactful writing, and watch your campaigns thrive.

Cold email marketing can be a powerful way to reach out to potential customers and generate leads. However, it's important to do it right. Here are some tips on how to write a cold email that will actually get you results: 1. Find Lead Email Addresses The first step is to find the email addresses of your potential customers. 2. Research Your Lead Before you start writing your email, it's important to do some research on your lead. 3. Begin With a Template Having a template can help you save time and ensure that your emails are consistent. 4. Use an Attractive "From" Line Your "from" line is the first thing that potential customers will see, so it's important to make it attractive. Use a clear and concise "from" line that includes your name and the name of your company. 5. Craft a Catchy Subject Line Your subject line is also important. It should be short, attention-grabbing and relevant to your email. 6. Give Intros & Your Pitch In the body of your email, you should introduce yourself and your company. Briefly explain what you do and why you're reaching out to the potential customer. 7. Finish With a CTA & Signature End your email with a clear call to action (CTA). Tell the potential customer what you want them to do next, such as visiting your website or scheduling a meeting. Also, include your signature with your name, title, company and contact information. 8. Follow Up 2-3 Times If you don't hear back from a potential customer after your first email, don't give up. Follow up 2-3 times to increase your chances of getting a response. 9. Track & Improve Your Emails Track the performance of your cold emails to see what's working and what's not. This information can help you improve your email campaigns over time. Additional Tips: * Keep your emails short and sweet. People are busy, so they don't have time to read long emails. * Personalize your emails as much as possible. This will make them more likely to be read and responded to. * Use a professional email address. Avoid using free email services like Gmail or Yahoo. * Proofread your emails carefully before sending them. Typos and grammatical errors can make you look unprofessional. * Send your emails at a time when people are likely to be checking their email. By following these tips, you can write cold emails that are more likely to get you results. Remember: Cold email marketing is a numbers game. You won't get a response from every email you send, but if you follow these tips, you'll be more likely to see a positive return on your investment. #coldemail #marketing #leadcollecting #business

If you're doing ANY kind of email marketing right now and you want to lower your unsubscribe rate, listen up. You may have heard of this before. But you're probably NOT implementing it. Here's one of my favorite ways to reduce the unsubscribe rate of your emails WITHOUT tweaking your offer, using fancy tech tools, and even before you segment your list (which you should still do fyi). This one tactic alone lowered one of my clients unsubscribe rates from a 0.27% unsub rate (which is average) down to 0.01% unsub rate off a 45,000+ person list. Here's what you do. 1. Create a landing page (super basic one) with a headline saying "You've been removed from the private invite list for [offer name]" 2. Then you need to set up a tag in your ESP called [Remove From Offer Name]. 3. After that tag is set up, create a footer at the bottom of your email with copy along the lines of "Not interested in [big benefit] from [offer name]? Or is now not the best time? If so, CLICK HERE to be removed from the private invite list. But understand if you do, you will no longer recieve our VIP only invites with exclusive deals for our program." And make sure you hyperlink the CLICK HERE text with your new landing page and attach your tag to it. 4. After someone gets added to your new tag, an email sequence gets triggered to get them to reply and answer why they wanted to be taken off the private invite list. This does 2 crucial things: 1. Reduces unsubscribes by giving the reader an actual choice to keep recieving the emails or not. It also removes the feeling like they are being "spammed" with emails. If they stay, it implies that THEY chose to keep reading. And it subtely shows you give a damn, which most don't. 2. When people get added to the tag and respond to the follow up email, you will get direct feedback on who is actually on your list. Maybe they weren't qualified. Maybe they didn't read your sales letter. Maybe they just got nailed with bills this month and can't afford it right now. You never know what's going on until you ask. And if they are qualified, you can start a conversation with them via email and figure out what constraints are holding them back. Plus, google, yahoo and the works LOVE seeing back and forth communication over email with your subscribers. Good for deliverability. Good for building trust. And good for your wallet. So there you have it! A foolproof way to reduce your unsubscribe rate.