Tesla adds myQ WiFi garage door support in 2022 holiday update

By Nuno Cristovao
How MyQ will be integrated in Tesla vehicles
How MyQ will be integrated in Tesla vehicles
MyQ

Update: Be sure to check our article on how myQ integration works, what features it offers and how it compares to HomeLink.

Tesla is getting ready to introduce WiFi garage door support to their vehicles through MyQ.

Since our article yesterday additional details have emerged about how MyQ will operate, which vehicles will be supported and whether there will be a cost to use the service. This information is based on a page that appeared briefly on MyQ's website but has since been removed.

Vehicles Supported

MyQ's website stated that support for their garage door openers would be coming to the Model 3 and Model Y. While this makes a lot of sense because those vehicles don't include a HomeLink module, we'd be surprised if Tesla didn't also add support for the Model S and Model X.

Cost

Let's get cost out of the way. Although MyQ does not charge a fee today to remotely open and close their garage doors, they do plan on charging a fee to use their devices in vehicles. This could be looked at similarly to how some services are free to use on a PC but require a subscription to use on your mobile phone.

The price posted on MyQ's website was a five-year plan for $179, which is still cheaper than Tesla's $350 installation cost for HomeLink.

Unfortunately, this removes a big benefit we thought MyQ would have over buying a HomeLink module for the Model 3 or Model Y. For Model S and Model X owners who already have HomeLink included in their vehicles, it may not make as much sense.

However, MyQ does provide some advantages over HomeLink.

Integration

The good news is that MyQ integration will be very similar to HomeLink, and better in some ways. What appears to be a rendering of the feature working in a Tesla was also posted to their website which shows off a screen very similar to HomeLink.

On the MyQ settings screen, you'll have a list of supported devices on the left side, such as garage doors, gates and possibly lights, but we haven't see any evidence of the latter yet.

On the right side, you'll see options pertaining to the device selected, such as its current state, whether the garage door should auto-open or close and the distance when the device should be triggered.

You'll also be able to have the vehicle fold in its mirrors when reaching the target location.

If you've used HomeLink, this should all look very familiar since it's almost exactly the same. However, there are a couple of differences that give the advantage to MyQ.

The first is that MyQ is a smarter system and it knows the state of your garage door. So if you're arriving home and the garage door is already open, it won't try to close it on you.

The other advantage is distance. Since MyQ works over the internet you'll be able to trigger the garage door or gate from further down the driveway, giving the door plenty of time to fully open before you arrive.

MyQ supports an array of devices, but it waits to be seen whether there will be support for these additional devices such as lights and door locks.

Breaking Tradition: Tesla Hits the Social Media Advertising Road

By Kevin Armstrong
Model Y Advertising
Model Y Advertising
Tesla

Tesla has prepared us for a slower sales year, but just how slow may be showing up on social media. No, I’m not talking about X, which is where 99% of Tesla news comes from, but social platforms owned by a guy that Elon Musk once wanted to fight.

Tesla advertising has been shown on Mark Zuckerberg's Facebook and Instagram accounts. While Musk has talked about utilizing more conventional advertising for more than a year, Tesla has only sporadically shown up on a few digital avenues; now, it appears to be a full campaign.

The Return to Meta and Zuck

The year 2018 marked a significant moment in Tesla's history when Elon Musk, in a move reflective of his disdain for Facebook amid the Cambridge Analytica scandal, deleted Tesla and SpaceX's Facebook pages, both of which boasted millions of followers. Fast forward six years, Tesla has reinstated its presence on Facebook and launched advertising campaigns across Meta-owned platforms.

Musk is now paying Tesla money to a guy he challenged to a cage match and once joked/threatened to drive by his house and fight him. There are two takeaways here: Meta is a dominant force in online advertising, and Musk is willing to do whatever it takes to advance Tesla’s mission to a sustainable future.

Embracing Traditional Advertising Amidst EV Market Changes

Tesla's advertisements, including ads on Cars.com, which highlight the Model Y, demonstrate the company's adeptness in utilizing Meta's sophisticated targeting capabilities to reach potential customers. Tesla's avoidance of traditional advertising was once heralded as a visionary move, saving the company billions and contributing to its mystique.

However, the electric vehicle landscape has evolved, with early adopters now equipped with their chosen EVs, making it imperative for Tesla and its competitors to reach a broader audience. Tesla's advertising initiatives on Facebook, Instagram, and YouTube reflect this strategic adjustment, aiming to capture the attention of potential buyers beyond its core fanbase.

Despite Elon Musk's historically critical view of advertising and his complex relationship with the social media advertising sphere, Tesla's foray into paid advertisements represents a significant evolution in the company's marketing strategy. This shift acknowledges the necessity of diversified marketing approaches in sustaining growth and expanding market reach in the contemporary automotive landscape.

Tesla Advances with 5G: A Future of Enhanced Connectivity for Cars and Robotics

By Kevin Armstrong
Tesla building 5G private network
Tesla building 5G private network

Tesla appears to be planning an ambitious project to build a private 5G network. This initiative would revolutionize connectivity for its vehicles and the robot, Optimus, as well as any other plans the company is likely to develop in the future.

Innovative Job Posting Reveals Big Plans

Although now removed, a recently spotted job posting for a Cellular Systems Integration Engineer on Tesla's career page shed light on the company's intentions. The role demands expertise to elevate Tesla's vehicle and Optimus robot connectivity, promising to push the boundaries of low latency and high data rates.

Tesla's journey from 3G to the anticipated 5G upgrade will bring about ultra-reliable communication and high-speed data transfer, crucial for over-the-air software updates, autonomous driving features, and real-time data analytics. These communications could be product to product, such as vehicles communicating with each other or with other products such as Optimus. However, the job posting also talks about products being able to communicate with Tesla’s internal 5G network. It’s not clear whether the private network would be internal such as at a Gigafactory, or a broader network out in the world.

Tesla is pursuing an internal 5G network for product communication
Tesla is pursuing an internal 5G network for product communication

The Strategic Role of Private 5G Networks

Deploying its private 5G network, Tesla aims to create a seamlessly connected environment in its manufacturing facilities, research labs, and outdoor spaces. This infrastructure is not just about enhancing vehicle connectivity; it's also pivotal for the operational efficiency of the Optimus robot in various scenarios, including warehouse operations.

Tesla's foray into private 5G networking places it in an advantageous position in the automotive and tech industries. This strategic move aligns with the global trend towards adopting private 5G networks, which promise to revolutionize industries with their reliability and speed. Tesla's efforts to develop a private 5G protocol stack that integrates with any cellular infrastructure globally will set new industry standards.

With 5G, Tesla vehicles and Optimus robots will benefit from significantly reduced latency, offering under 5 milliseconds compared to the 60-98 milliseconds of 4G networks. This technological advancement is expected to enhance the functionality and responsiveness of Tesla's products, paving the way for advanced autonomous driving capabilities and efficient robot operations.

Tesla's interest in developing a private 5G network is a logical step. By building an infrastructure that supports the fastest connectivity standards, Tesla is preparing for its vehicles and laying the groundwork for sophisticated robotics applications. This endeavor reflects Tesla's ongoing commitment to innovation and its role in shaping the future of transportation and automation.

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