Julie Jamis’ Post

What if destroying nature became illegal? 🔥 Imagine if decision makers responsible for oil spills, habitat destruction and massive plastic pollution faced legal action, and even jail time. 💸 Imagine an economy where companies favour green and regenerative business models, because they know it's in their best interest. 🌳 Imagine a society where everyone knows they are part of nature and treats her as an ally. 👛 Imagine if choosing the more environmentally-friendly option were the norm, not the exception. ⚖️ Imagine if ecocide - mass damage and destruction of ecosystems - were treated just like genocides and war crimes on the international stage. This is what Stop Ecocide International, instigated by the late Polly Higgins, has been working towards. And momentum is becoming huge 💥💥 Recently the EU voted in favour of criminalising cases comparable to ecocide. Last year, Belgium became the first country to recognise ecocide as an international crime. Around the globe, a growing movement of politicians, businesses, celebrities, activists, scientists and citizens is demanding that ecocide is added as the 5th crime at the International Criminal Court. (along with war crimes, crimes against humanity, genocide and crimes of aggression) Whatever environmental movement you support, Whether you work in environmental conservation, sustainable agriculture, behaviour change, renewable energy, green finance, environmental policy... When ecocide is an international crime, it will benefit what you are doing. To me, ecocide law could be the most impactful way to drive systemic change. 📣 I encourage you to take 2 minutes to do something big; please add your name to demand ecocide law here: https://lnkd.in/ewwAyHMt. 📸 Enjoyed superb views while hiking in Mafate on La Réunion Island. #ClimateAction #StopEcocide #EcocideLaw #EarthDay #TheDayAfterEarthDay Jojo Mehta

This man lived in the forest with roe deer for 7 years 🌳🦌 No tent, no sleeping bag. Geoffroy Delorme survived by adopting the lifestyle of roe deer to sleep, eat and stay safe. But that’s not all… he learnt to communicate with them. He earned their trust, got to know them personally, and made good friends. Together they played, cuddled, and looked out for each other. His book, ‘Deer man’ is my favourite so far this year. It's a magical journey into life in the forest, which is beautiful but also increasingly difficult and violent because of the destruction of habitats by humans. It questions crucial aspects of our relationship with nature, like overexploitation of land and forest, nature's rights, animals' feelings, our biological needs, and hunting. Nature doesn’t need us to sort herself out. She doesn't need us to regulate deer and fox populations. She doesn't need us to chop down trees. But we need her. Because we are a part of her. Nature has all the answers. She's our best ally. 💛 We have everything to gain from changing the way we treat nature - from ownership and exploitation to respect and gratitude. 📙 Deer Man by Geoffroy Delorme, read it! 📷 Geoffroy Delorme

Long live plant-based steaks, bacon and sausages 🎉 Congrats to all the fabulous campaigners and activist brands who made this happen 👏 Plant based alternatives to meat aren’t going anywhere. Meat industry lobbyists trying to slow this movement down are just showing how threatened they feel 🤡 #veggie #plantbased #plantbasedfood #vegetarian #vegan Heura Foods LA VIE™ HappyVore

Hands up if you want to grow your LinkedIn community faster 🙋♀️ I was excited to see my client Bonsucro's page hit 15k followers last month, from 10k in just over a year 🎉 I wanted to share 3 tricks that I consider golden rules, so that you can grow your community too, and most importantly, attract the *right* people. 1. Interact! 💬 Social media is a place for connection. If your strategy on LinkedIn (and on social media generally) is only to post, that's probably why your community isn't growing as fast as you want. Frequently check your feed, search for interesting content using keywords, and interact with people. Also make sure to reply to all the comments your posts receive. 🌟 Bonus: you'll get valuable insights about your target audiences and stay on top of industry news. 2. Write for your audience 👥 Do you know precisely who you want to speak to? Their interests, challenges, and pain points? A common mistake in communications is to write for ourselves and for our senior leadership. Write for the people your organisation is serving ✅ To do that, read your draft and ask yourself: "why would {target audience} care?" If you write with your ideal followers in mind, you'll attract them. 3. Catchy headlines 📣 You may have written a fab post, if your opening line isn't catchy, chances are people will scroll past it. But you want them to click on 'see more' 👀 After writing your whole post, pick the most interesting bit from your audience's perspective and make it the headline. Keep it short, clear and easy to read. Example: ❌ On 23rd October, we, in partnership with {name}, {name} and {name}, launched the project {project name} in Brazil. (oops, your reader stopped reading) ✅ This could help sugarcane farmers in Brazil become more resilient to droughts. When your followers like and comment your posts, their contacts can see them too. 🚀 -- 👉 I'd love to know how you're doing, what's your main challenge to growing your community? #SocialMediaTips #LinkedInTips #SustainabilityCommunications #EnvironmentalCommunications #EnvironmentalCampaign

Historic time for women and our reproductive rights ✊🎉 Our bodies, our choices. #IVG #womensrights #mybodymychoice

Watch out, you might accidentally eat plants instead of meat 😱🤦♀️ The meat industry in France is feeling so threatened by the plant-based revolution that it's managed to push a new law that prohibits the use of meaty terms for plant based food. Plant-based products made in France won't be allowed to be sold under names like 'steaks', 'sausages', 'ham' or 'escalope'. How they explain this? They say it might confuse shoppers. 🤷♀️ And you know what? This only applies to products made in France, because it goes against EU policy, which ALLOWS the use of meaty terms for plant-based products. So plant-based steaks made abroad can still be sold as such in France, but the ones made here can't. 🙄 My take on this is that they're just showing how threatened they feel. But I think people who choose plant-based alternatives will continue buying it regardless of what it's branded. Interestingly, a new study by Réseau Action Climat and SFN Société Française de Nutrition revealed that cutting our meat consumption by half (450g per person weekly) would allow France to meet its climate targets. The plant-based revolution is on and will continue ✊ Thanks to the amazing brands like Heura Foods, LA VIE™, Beyond Meat, HappyVore, Bjorg & Compagnie for bringing delicious plant-based MEAT to our supermarket shelves 💛 #PlantBasedFood #PlantBased #PlantBasedMeat #VegetarianFood #FoodSystems

🙋♀️ I've been guilty of greenwashing, and you probably have too. Whether or not you work in the sustainability or environmental sector, it has likely happened. 📣 Maybe you said your service was "eco-friendly" without giving evidence. 📣 Maybe you claimed your product was made of recycled plastics, when actually, it only partially is. 📣 Maybe you used a forest pic to make it look a bit greener. The rules for sustainability communications are tightening. Keeping track while juggling priorities can be difficult. And you (one-person comms team) are dealing with senior leadership's requests to promote how great your company is. So, mistakes happen. But beyond the greenwashing rules themselves, Solitaire Townsend makes a top-notch point: the problem is our approach to making claims. Strongly recommend her recent piece about greenwashing and sustainability marketing - a must-read ⭐ https://lnkd.in/efwHkVkq #Sustainability #SustainableBusiness #SustainabilityCommunications #EnvironmentalCommunications #Greenwashing

I'm horrified at what we're doing to our planet. But mostly to ourselves. Working with the people who give me hope that our world isn't totally messed up is my way of coping. It makes me feel that I have some kind of power to help. When I started working almost 10 years ago, I realised that communications could be full of 💩 and serve the bad stuff, just like the good stuff. I felt deeply that I wanted to amplify the impactful, important, good stuff. Communications are often undermined, and seen as a nice 'add-on'. Yet, they help make things happen. They grow communities. They amplify inspiring movements. They break misconceptions and barriers. They build empathy. They help the good stuff benefit more people. Obviously, the best comms are good, ethical and transparent behaviour. But that’s often just an important starting point. If we're to address the big challenges of our times, effective comms are essential. So almost 10 years ago, I decided that my digital comms skills would only serve the movements that give me hope. That’s how I cope 🤷♀️ Whether your organisation is accelerating climate action, fighting to protect the rights of nature, strengthening human rights or helping people adopt more responsible behaviours... If you think your digital communications are the missing piece, or aren't at their full potential, I can help. Just drop me a message 💬 #SustainabilityCommunications #EnvironmentalCommunications #EnvironmentalCampaigns #Sustainability #ClimateCampaign

A headline got my attention this morning👇 'Why it's expensive to make music festivals greener' on BBC News. Great, another headline emphasising the barriers to sustainability rather than the benefits 😒 Saved it for later to rant about it here on LinkedIn, and went on with my work. Just came back to the article now and what a nice surprise - the headline has been changed! ➡ The festivals searching for greener ways to rock 🕺 How cool is this? I love it because: ✅ It's positive and action-oriented ✅ It shows that festivals are already taking action for sustainability - which can inspire others to follow suit. More articles about sustainability solutions, and more headlines like this one, please! #SustainabilityCommunications #EnvironmentalNews #SustainabilityNews #GreenEvents #Festivals

Good news, we don't need to take walks in the forest anymore. Now we can just look at trees while sat on our sofas 🤷♀️ Thanks, Apple! 20 years ago we wouldn't have imagined holding a mobile phone in our hands almost every minute of the day, to assist us with everything. At a time when we urgently need to reconnect with nature, is wearing an augmented reality headset the future? It bloody scares me 😰 #AppleVision #VirtualReality #AugmentedReality #NatureLovers