Author of "LinkedIn for Personal Branding" l Keynote Speaker l TEDx | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" | Helping Companies, Events, Universities, Leaders, ERG's, and Employees
Onboarding new sales talent! This is my idea for a fun session. Lucky for me I am doing exactly this today (and also yesterday) with two groups of new hires. My training focuses on how to use LinkedIn to develop new business opportunities. All of this comes AFTER developing a client-focused and buyer-ready LinkedIn profile. During the session, the class learns best practices and does a lot of hands-on work including. (Partial list > ) ✅ LinkedIn people search with all the filters ✅ Connecting to CRM pipeline contacts with a personal note ✅ Evaluating their own pipeline strength with company pages filters ✅ Sending awesome messages ✅ Sharing company content So now I have a few questions for you. Does your company train new sales hires? What other valuable training topics do you recommend for new hires? #sales #training #linkedin #SandraLong
I think most people fall down on the “send awesome messages” part.
Helping frustrated business owners increase sales, lead more effectively, communicate with greater precision, and improve customer relationships! Ring the 🔔 for my daily insights, laughs and explosive knowledge bombs 💣
1yWhat it sounds like you’re spotlighting, Sandra, are the ways LinkedIn can (and should) be used to facilitate prospecting, personal branding and lead incubation...all of which are important components of a 21st Century sales process. Sandler Training, on the other hand, delivers a time-tested methodology (consisting of proven behaviors, attitudes and techniques) that empowers sales professionals and sales leaders to become masters at the craft of selling, regardless of the product or service they sell. Sadly, many companies don’t have a formalized selling process, which makes sales “success” somewhat of a hit or miss proposition. In place of sales training that concentrates on actual selling skills, these organizations give new sales hires an extensive features and benefits orientation (i.e., training) before turning them loose. I don’t think it’s done maliciously. They just don’t have the background, the expertise, the internal resources and/or the time to invest in upscaling their salespeople to a uniformly higher level of sales excellence. The unfortunate consequence of that approach is that they frequently end up with a sales team that’s largely incapable of leading prospects through a nuanced sales conversation. 😕