Sandra Long’s Post

Harnessing the Potential: How Linked Events Perfectly Align with Your Ideal Audience Your primary goal as a coach, CEO, consultant or marketer is to connect and engage with your ideal audience and showcase your products or services to those who would benefit the most from them. One To One Meetings - Qualifying Stage Finding potential buyers often involves many 1-1 meetings which can mean much of your time (or sales teams time) is taken just qualifying prospects who the majority may not even be suitable for your products or services. It can take as many as 20 calls to generate 1-2 sales which is not only a huge time commitment but also very inefficient method at scale. One To Many Presentations With LinkedIn Events The power of LinkedIn Events is they give you the opportunity to showcase your skills and abilities to a larger prequalified highly targeted audience than you could ever achieve on a 1-1 basis. No one will attend a 45 minute meeting just for something to do. By default every registrant to your event will be at least in some way raising their hand as a potentially interested prospect. By tapping into the shared interests and passions of your potential customers, you can create a strong connection and establish relevance very quickly during your LinkedIn event. Also prequalify those who are ready , willing and able either now or at some point in the future to potentially want to use your services. By following a proven process before, during and after your event you can identify you ideal prospects, have an opportunity to build rapport. Then invite them to your LinkedIn event and then provide a showcase of your ability to help them. A typical audience of just 40-50 registrants to an an event is easily achievable and over time this can be built significantly higher. Just imagine instead of holding 20 -40 meetings every week you were able to reach this number of people without having to hard sell your services But instead had a process where you had prospects reaching out for your help each and every week how would that affect your business?

Face It: The Social Dilemma The Uncomfortable Truth: of Facing People Event Alert: Unlock the Power of Connections on LinkedIn! Join me today and over 100 professionals from around the world at "The Power of Networking on LinkedIn" event on December 8th today. 🎙️ Hosted By: Yassin Bader & Co-host Jeremy Sosabowski Sasobowski 🎙️ Featuring Past Hosts: Dan (The Deej) Jourdan - Sales Coaching, Elvis Kolawole , Jatin Parashar, Titus de Jong, Salim Al-Bitar سَليم البيطار M.Sc, Cristina Imre, Tom Hudson, Abby Chan, Faruk Türk, Zack Deris, Ken Cato, and many more! Why Can't YOU Miss This Event? 1️⃣ Exclusive Opportunity: 🎙️ This time, it's my turn to host!  🎙️ Join me and a community of vibrant professionals as we explore the limitless potential of LinkedIn networking. 2️⃣ Engage and Inspire: 🎙️ Speak directly to a diverse, global network. Share your: 🎙️ Professional Journey  🎙️ Company Highlights  🎙️ Innovative Products  🎙️ Creative Solutions  🎙️ Unique Services 3️⃣ Revolutionizing Connections: 🎙️ LinkedIn Audio is transforming how we connect and interact.  🎙️ Don't miss out on this game-changing platform. 4️⃣ Impressive Track Record: 🎙️ Countless Opportunities and Relationships Formed  🎙️ Over 5,250+ Registrations  🎙️ 162+ Dynamic Speakers 🎙️ 1,810+ Live Attendees  5️⃣ Simple Participation: 🎙️ Just "Raise Your Hand" and share your story.  🎙️ Want to secure a speaking slot?  🎙️ Comment "SPEAKER" below. 6️⃣ A Community of Gratitude: 🎙️ A heartfelt thanks to everyone who has made these events a roaring success.  🎙️ We value and appreciate each one of you. How to Get Involved: 🎙️ Click on my LinkedIn profile. 🎙️ Click on the LinkedIn event.  🎙️ Click "Attend" on the LinkedIn event.  🎙️ Add to your calendar.  🎙️ Arrive at your time.  🎙️ Raise your hand. 🎙️ And speak. Global Impact: 🎙️ 750+ Speakers  🎙️ 20,000+ Attendees  🎙️ 60 Hours of Live Networking Who Should Join? 🎙️ Entrepreneurs  🎙️ Business professionals  🎙️ Anyone looking to expand their network and uncover new opportunities  🎙️ This event is for anyone ready to grow their brand and connect with like-minded individuals. Let's make this event a huge success together! Don't miss out on this incredible opportunity! #professionalgrowth #networkingevent   #liweb3  

Marketing metrics are crucial for small business owners as they show how well their marketing campaigns are doing. These metrics help track progress toward important goals and indicate whether the strategies are successful. Without measuring these metrics, owners won't know if their marketing efforts are working or need improvement, making it harder to make informed decisions. By using these metrics, small business owners can better understand their marketing impact and make necessary changes to achieve success.

It’s often been said that networking is about building relationships And that it takes time to build those relationships To that, I would say, yes but …. ❓How long would it take to turn these relationships into real collaborations or new business? ❓What if the networking events we attend, month in, month out, don’t create any new partnership, collaboration or new business? ❓What if the people in the room aren’t really the right fit for our business eg too early stage, don’t have the budget, or are simply the wrong target audience? In the past I’ve spent a huge chunk of my time attending networking events that, though enjoyable, were a complete waste of time. Honestly. I may as well have used that time for my LinkedIn lives, made more calls, set up a few more meetings or take up more speaking engagements, which would have yielded better results earlier Why did I not know this before? Well, the problem is I never bothered to track and measure my effort and time spent I didn’t know which type of events were worth attending which were a fit for my business, which networking memberships were worth paying for and which ones weren’t. Sound familiar? Now I track every single marketing activity we conduct for the business, from LinkedIn lives, outreach, SEO, speaking events to type of networking etc etc etc I know exactly what gives me the most wins, and retreat from those that don’t produce any over a period of time. I’m now sharing that with our ‘8 Strategies to 10X your Business’ focus group attendees Would you like a system in place to track your networking / marketing activities? Drop me a message if you do or better still, attend one of our Business Growth focus groups to learn how. Our next session is the 3rd August from 10 am - 1 pm at a boardroom in Victoria, London I’ll be talking about lead generation and measuring what counts, amongst other business growth strategies Shilpa P. and I will be covering. More details in the comments if interested. As for now, cheers to the coming weekend! MarketingTech #leadgeneration #8020rule #marketingmetrics #focusgroup #networking

HOW TO CREATE AN EVENT ON LINKEDIN You may already have a good idea of how to run a webinar or even live event and have either organized or spoken at a number of them however to get the most from a LinkedIn event you need to understand there are a few important little details that will make things run much smoother going forward. Even if you already know how to create an event, it’s important you know some of the details and best practices that can help you out and will make sure your event goes smoothly. Creating an event on LinkedIn requires you to be signed into your LinkedIn account, as well as having an associated company page. Whilst you can schedule events directly from your profile page we always recommend to clients they run events from the appropriate company page. The key reason being is you run the LinkedIn event directly from your company page you'll be able to obtain the emails of everyone who registers for the event which you will then be able to remarket to. [assuming you have a CRM/Autoresponder] If you create a LinkedIn event from your personal profile, you will NOT be able to extract the emails of your attendees. Don't worry I will be putting together a quick video to show you exactly how to find your company page and how to set up your LinkedIn event on it.

HOW TO CREATE AN EVENT ON LINKEDIN You may already have a good idea of how to run a webinar or even live event and have either organized or spoken at a number of them however to get the most from a LinkedIn event you need to understand there are a few important little details that will make things run much smoother going forward. Even if you already know how to create an event, it’s important you know some of the details and best practices that can help you out and will make sure your event goes smoothly. Creating an event on LinkedIn requires you to be signed into your LinkedIn account, as well as having an associated company page. Whilst you can schedule events directly from your profile page we always recommend to clients they run events from the appropriate company page. The key reason being is you run the LinkedIn event directly from your company page you'll be able to obtain the emails of everyone who registers for the event which you will then be able to remarket to. [assuming you have a CRM/Autoresponder] If you create a LinkedIn event from your personal profile, you will NOT be able to extract the emails of your attendees. Don't worry I will be putting together a quick video to show you exactly how to find your company page and how to set up your LinkedIn event on it.

LinkedIn events combined with automated follow-up can indeed be a highly effective way of generating highly qualified leads for agencies, coaches, and consultants. Here are 5 reasons why: 1. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: LinkedIn has a professional user base, making it an ideal platform for reaching professionals who are more likely to be interested in agency services, coaching, or consultancy. 2. 𝗡𝗶𝗰𝗵𝗲-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗘𝘃𝗲𝗻𝘁𝘀: LinkedIn events allow you to create niche-specific events tailored to your target audience's needs, ensuring that the attendees are genuinely interested in the subject matter. 3.𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: By hosting events, you position yourself as an expert or thought leader in your field, increasing your credibility and attracting professionals seeking your expertise. 4.𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Events help to raise brand awareness and visibility within your target market. Attendees will become more familiar with your agency, coaching, or consulting services, increasing the chances of converting them into leads. 5. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: LinkedIn events offer multiple engagement features such as live chat, Q&A sessions, polls, and networking opportunities. These features facilitate interaction, allowing you to establish connections and build relationships with potential leads. If you'd be interested in learning more about running Linkedin Events and how they can become one the most effective ways of generating high-value leads in your business you can check out my latest event which starts at 8 pm UK /3 pm EST today. It's entitled Linkedin Events + Automation To Generate 2-5 Highly Qualified Leads Every Week. Here's the link https://lnkd.in/e5vyg-DS

LinkedIn events combined with automated follow-up can indeed be a highly effective way of generating highly qualified leads for agencies, coaches, and consultants. Here are 5 reasons why: 1. 𝗧𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: LinkedIn has a professional user base, making it an ideal platform for reaching professionals who are more likely to be interested in agency services, coaching, or consultancy. 2. 𝗡𝗶𝗰𝗵𝗲-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗘𝘃𝗲𝗻𝘁𝘀: LinkedIn events allow you to create niche-specific events tailored to your target audience's needs, ensuring that the attendees are genuinely interested in the subject matter. 3.𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴: By hosting events, you position yourself as an expert or thought leader in your field, increasing your credibility and attracting professionals seeking your expertise. 4.𝗕𝗿𝗮𝗻𝗱 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: Events help to raise brand awareness and visibility within your target market. Attendees will become more familiar with your agency, coaching, or consulting services, increasing the chances of converting them into leads. 5. 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗢𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀: LinkedIn events offer multiple engagement features such as live chat, Q&A sessions, polls, and networking opportunities. These features facilitate interaction, allowing you to establish connections and build relationships with potential leads. If you'd be interested in learning more about running Linkedin Events and how they can become one the most effective ways of generating high-value leads in your business you can check out my latest event which starts at 8 pm UK /3 pm EST today. It's entitled Linkedin Events + Automation To Generate 2-5 Highly Qualified Leads Every Week. Here's the link https://lnkd.in/e3PrcxCj

#SaturdaySlidinDMs - Each fortnight I do an Instagram Live - Full video now on YouTube (link in comments) In this live session, I'm diving into recent experiences and conversations from my DMs across various platforms. Sharing insights from a recent networking event I attended in London, highlighting the significance of forging connections. Addressing the challenge of handling unsolicited DMs and navigating conversations with service providers, I stress the importance of asserting boundaries and the power of declining offers that don't align with your needs. Offering tips on leveraging LinkedIn effectively and optimising profiles to make a lasting impression, I delve into the concept of treating one's business as a media entity on the platform. Lastly, I underscore the value of aiding others and nurturing connections on LinkedIn, along with the pivotal role of prospecting and referrals in networking success. **Key Takeaways:** - Networking events offer invaluable opportunities for expanding your network. - Asserting boundaries and declining irrelevant DMs is crucial. - LinkedIn serves as a potent platform for professional networking. - Optimizing your LinkedIn profile can significantly enhance your networking efforts. - Assisting others and fostering connections can yield rewarding opportunities and referrals. **Session Contents:** - 00:00 - Introduction - 01:29 - London Networking Event Experience - 03:24 - Networking Dynamics at the Event - 04:46 - Anecdotal Sharing from the Event - 06:42 - Reflecting on Past Networking Experiences - 07:39 - Managing Unsolicited DMs - 09:03 - Recognizing the Value of Coaching - 10:55 - Strategies for Handling Unwanted DMs - 11:23 - Establishing Boundaries in DM Conversations - 12:19 - Continued Discussion on Unwanted DMs - 13:42 - Embracing the Power of Saying No - 14:32 - Importance of Consent in DMs - 17:09 - Handling DM Requests and Favors - 18:16 - Maximizing LinkedIn's Networking Potential - 20:56 - Techniques for Profile Optimization - 25:46 - Transforming Your Business into a Media Entity on LinkedIn - 31:47 - Assisting Others and Cultivating Connections on LinkedIn - 34:06 - Leveraging LinkedIn for Mutual Support - 37:23 - Prospecting and Referral Strategies on LinkedIn - 38:21 - Gleaning Insights from Interactions and Seeking Feedback Want me to answer a question for the next one in two weeks? Drop a comment or Slide into my DMs (you can ask to stay anonymous if you wish) #SaturdaySlidinDMs #QandA #Live #Instagram #happyselling