Sandra Long’s Post

Great LinkedIn advice - follow Sandra for all things LI!

One question I get a lot is, "How do I grow my LinkedIn newsletter?" Other than creating content so good that people want to share it with their network, the answer has surprisingly little to do directly iwth LinkedIn newsletters. LinkedIn newsletters are a great way for you to reach the connections and followers you already have. LinkedIn short videos (as well as polls, images, text posts, etc.,) on the feed are great to get you new connections and followers. Think of it like this: Newsletter = Depth Feed content = Reach The key is to use your feed as a magnet: - Post short-form content - Create eye-catching images - Use polls to boost engagement Because when new people click on your profile, LinkedIn will send them a notification to subscribe to your newsletter. The more you get more new people (who are the right people for your LinkedIn Strategy) to your profile, the higher the chance they click subscribe when they see that notification to subscribe to your newsletter. Why? Because the title of your newsletter should speak to them as well (which is why the title is not just important for initial subscribers but also for future ones). But all of this is not possible without the right messaging in your feed content. There are resources in the comments that will help you start to master your messaging. - Growth Academy

There are short cuts and there are short cuts. Key areas of your profile can be accessed easily with short links. One of the key ones being Featured. ⬅️⬅️⬅️ Yesterday I highlighted the Follow shortcut. 💡Question? Why not direct people to where you want them to go? Make sense? Do the discovery work for people and have something in that Featured section that is worthwhile for readers to see. Repurposed recommendation perhaps, make them visual. Six of The Best session this morning covering quick links, Providing Services, Recommendations and Featured. 💡bit.ly/AngusFeatured Any use? 🔹Follow, Connect, Chat and ring this 🔔 for more posts 🔹Bookmark my page and Save this post, 3 dots, top right 🔹Get in touch for ➡️ 🔸Training on LinkedIn, lumpy mail, marketing

LinkedIn could give your business a massive advantage. Here's why: 1% of 1,000,000,000: - Only 1% of LinkedIn's billion users create content weekly. - What this means for you: there is still massive opportunity for you to dominate your niche. 2X: - LinkedIn users boast DOUBLE the buying power compared to other social platforms. - What this means for you: You increase your chances of attracting prospects with people who can afford what you sell. 3 Unique Features: - LinkedIn Live: Showcase your knowledge in real-time - What this means for you: You can invite 4000 connections per month. Increasing your chance of securing high quality calls with a live webinar. - LinkedIn Newsletter: Build a loyal following with consistent, valuable insights - What this means for you: You can create a list of subscribers interested in a specific topic and reach them via email. - LinkedIn Videos: Capture attention with bite-sized, impactful content - What this means for you: massive reach even with a small following (some of our clients with just 2K followers received upwards of 263K-4.5M impressions with just one of their videos within the last 4 weeks) 4 out of 5: - 80% of LinkedIn users are decision-makers. - What this means for you: deals can close faster and you will receive higher quality refferals even from those not interested in what you sell. Action Items: □ Optimize your profile for your ICP □ Create content daily for 30 days □ Launch your newsletter □ Host your first live □ Track and iterate Master LinkedIn, master your market. Time to execute. Growth Academy

Posting too often on LinkedIn can be a problem. But maybe not the one you think. If LinkedIn isn’t your business— And you're using it to grow your business, Posting 2-3 times a week might be enough. Here’s why: 1. Quality over quantity. ↳ Focus on valuable content. ↳ One great post beats ten mediocre ones. 2. Avoid burnout. ↳ Posting too often can exhaust you. ↳ Keep your energy for quality engagement. 3. Maintain relevance. ↳ Overposting can annoy your audience. ↳ Keep them wanting more, not less. 4. Better engagement. ↳ Fewer posts can lead to higher interaction. ↳ Give your audience time to respond. 5. Strategic planning. ↳ Plan your posts carefully. ↳ Make each one count. Run LinkedIn. Don’t let it run you. Quality and consistency are key. Post smart. Grow your business. P.S. I'm back to posting 5-6 times a week. Because LinkedIn is a big part of my agency business. But you don't have to post that much. What's your average/ideal posting frequency?

“We tried LinkedIn Ads in the past, but they didn’t work. Same with YouTube Ads—until we found a YouTube expert who understood the coaching industry. Now, they generate hundreds of leads for our events. So, we’re looking for a LinkedIn Ads expert who gets the coaching space. We want to give LinkedIn Ads another chance.” This is what a client said when they first reached out. They’d had disappointing results with LinkedIn ads before. I knew they could work in the coaching niche. I've done it before. So, we ran a test. They had a major event coming up—the perfect opportunity. ✅ I developed a strategy, ✅ Set up their campaigns, and ✅ Ran them for three weeks leading up to the event. The results? 🚀 33% show-up rate from LinkedIn Ads leads (up from their average of 25%) 🚀22% attendee-to-client conversion rate (their usual is 15%) Yes, the cost-per-lead on LinkedIn was higher than other social platforms, but the quality of leads made it worth it. Now, we’re set to run them again for the next event, with more time to test, optimize, and drive even stronger results. . . . Are you a coaching, training, or education organization ready to get serious about LinkedIn Ads? If you want to make LinkedIn Ads work for your next big event, let’s chat. 📩 Send me a LinkedIn DM to start the conversation and see if there’s a fit.

Make the most of your webinar recording! Create once & repurpose this rich source of content 🔥. Here's how👇🏽 1. Upload the on-demand recording somewhere. E.g add it to YouTube or, at the most basic level, as a Google Drive file 2. Send the recording to attendees & those who registered/didn't attend in an email. Ideally, send this straight after/day after the webinar whilst you're top of mind Bonus: include more content or a special offer in this email to make the most of high open rates 3. Embed the on-demand video onto a landing page on your website (get some SEO juice!). Ideally, create a webinar hub page once you have a few of these 4. Create a short video snippet from the webinar. A clip that's valuable in and of itself. Post this on social media as a teaser and then direct people to watch the full webinar 5. Nurture those who registered to the initial webinar via email: invite them to future events or useful content (make sure you added an opt-in box in the original registration form!) How else have you made the most of your webinar recording? ----- 👋🏽 Hey - I'm Christina - a freelance webinar specialist 🎥 I've run 70+ webinars for brands like VEED, Grizzle & ContentUK ➡️ Follow for webinar, content & community tips 🤝 DM if you'd like me to help you launch webinars

Linkedin, thanks for all the professionals who have been sharing knowledges and professionals experiencies in my NET, here in the Linkedin, we have to know how to deal with many things during the day and I know that when I am not here in the Linkedin my team ( the professionals here in the Linkedin have been making the work, in order to keep sharing knowledges and professionals experiencies, don¨t you!? People in the Linkedin,, feel free in order to make me some advice, o.k.!? We ¨d better keep sharing knowledges and professionals experiencies and hear some courses in the Linkedin Learning ( How many courses do you have been hearing a day!? Don¨t you think that you can make more!? - hear more courses, in order to improve!? What do you think about it!?; For all I know everybody has some courses that were recommended and some courses that you can hear, just by yourself. Otherwise, your knowledges will got stuck, try,, somehow to keep improving in this regard. My advice for you is to hear , at least ten courses a day; What do you think about it!? The more you hear, the more yoou will learn and improve. Marketing; Communication; Emotional Intelligence; Strategies; Técnica de Vendas - o Funil de Vendas); Apresentação em público; Entre outros. Daniel, thanks everybody in the Linkedin.

How I landed 2 dream clients this week on LinkedIn: (3 simple steps) This week I onboarded 2 new clients. Both of them are the type of people I want to work with long-term: • Intelligent • Thoughtful • Impactful leaders I'm honored to be working with them. Here are the 3 steps I took to land these clients on LinkedIn. -- Step 1: Outreach The most valuable skill I've learned this year is reaching out to people I can help. Neither of these clients would have known I existed if I didn't contact them directly. I resisted outreach for years. I was wrong. -- Step 2: Follow up I contacted both of these clients MONTHS ago. Just because the timing was right for me doesn't mean it was right for them. But I kept in touch. And now, the timing is right. -- Step 3: Content marketing But you can't message someone every single week for months asking them to work with you. So how do you stay top-of-mind? Writing online. This is why writing on LinkedIn several times a week is key. • The likes don't matter • The impressions don't matter Those are just vanity metrics — empty calories. What matters is the right people see the right content from you. And each piece of content is a nudge towards a decision. -- These steps assume you already have a solid product or service offer — ideally, one tied to one of the 3 eternal markets: health, wealth, or relationships. For me, that's building Educational Email Courses. These courses help consultants: • Establish trust with clients on autopilot • Capture more emails and attract more clients • Move your rented (LinkedIn) audience over to an owned platform • Position yourself as a thought leader and expert in your category Want to learn more? DM me.

We don't provide bog-standard LinkedIn training. Our workshops focus on how to win over your target audience tactically. They are about words, language, technique, process, and understanding the algorithms. Our clients have generated leads with companies such as Amazon, RyanAir and Jaguar Landrover after our LinkedIn training. Others have recruited better staff for less, raised brand awareness and developed communities. Our LinkedIn trainer is an award-winning former BBC and ITV journalist, Mark Saxby, who has helped thousands of business people be successful on LinkedIn. And with our pre-workshop consultation and free follow-up support, your chances of success are significantly increased. Get in touch for a free initial chat. The content of our LinkedIn training will be tailored to you (ie much more personal than LinkedIn Learning courses) but generally include: – Helping your LinkedIn profile win over your target audience. – How to turn LinkedIn messaging into sales meetings. – How to write algorithm-friendly LinkedIn posts which turn readers into buyers. – How to measure that you’re being successful on LinkedIn. Find out more at https://lnkd.in/dyjmHQ8g and book a free chat.