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What To Do When People Say "I Can't Afford You"
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24,635Views
2022Dec 12
Do you often hear "Sorry, I can't afford it" from potential customers? Matt Essam runs through how a sales technique called grandfathering can turn a no into a yes. Apply to join Mattโ€™s private strategy workshop: https://social.mattessam.co.uk/tfcay --- Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop ๐Ÿš€ Futur Accelerator The step-by-step blueprint and coaching program designed to get your creative business off the ground: https://thefutur.com/accelerator ๐Ÿฅ‡ Futur Pro The professional creative community designed to grow your personal brand, your business, and your network: https://thefutur.com/pro โœ๏ธ Other Courses, Templates, and Tools: https://thefutur.com/shop ๐ŸŽ™ The Futur Podcast: https://thefutur.com/podcast Recommended books, tools, music, resources, typefaces & more: https://thefutur.com/recommendations Music by Epidemic Sound: http://share.epidemicsound.com/thefutur Shorts Playlist: https://www.youtube.com/@thefutur/shorts == We love getting your letters. Send them here: The Futur c/o Chris Do 1702 Olympic Blvd. Santa Monica, CA 90404 *By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you. โ€” Host: Chris Do Producer: Mark Contreras Cinematographers/Editors: Greg Preece Futur Theme Music: Adam Sanborne http://www.adamsanborne.com Typefaces: Futura, DIN, Helvetica Now, Calibre, Knockout, Champion Gothic 00:00 Understand the problem 00:43 Making sales 01:11 When they can't afford it

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