Josh Spector’s Post

If your podcast is audio only… why? Podcasting is no longer an audio-only platform. At least it shouldn't be when you’re using it for business. Why spend 45 minutes on an interview with the camera on (to see eachother)… And then not take that video and put it on YouTube with a thumbnail? It essentially doubles your content output. And makes your show more visible. Think about it: - You already have the content recorded. - You have the chance to reach a wider audience. - YouTube is the second largest search engine in the world. - People consume content in different ways. Some prefer video, others audio. By not leveraging the video content, you're missing out on a huge opportunity. Plus, having your podcast on YouTube: - Boosts your SEO. - Increases discoverability. - Offers more ways to engage with your audience. And it doesn't stop there. You can take clips from your podcast and share them on social media. Create engaging thumbnails to attract viewers. Use YouTube analytics to understand your audience better. All of this adds up to more visibility, more engagement, and more growth for your podcast. It’s about maximizing what you already have. Turning one piece of content into multiple assets. Don’t let the term “podcast” limit your creativity.

Did you know that a single podcast episode can fuel a content strategy? Create podcast clips, adapt your transcripts into written content for your website, and more. Learn how to turn your podcast into a content goldmine and elevate your brand across channels. Dive in now: https://lnkd.in/gy3FQSCE #PodcastPower #ContentMarketing #RepurposeContent #SEO #DigitalMarketing

Please don't start a podcast. Well, unless you can truly do it right. Don’t do a podcast at all if: 🔹 It's your first or only channel 🔹 Your core need is to generate leads 🔹 Your topics aren’t unique in your niche in terms of topics and angle 🔹You don’t have someone who is an engaging interviewer 🔹You don't really have an audience to promote it to (like a LI following) 🔹You're overwhelmed by the tools, processes, and equipment involved 🔹You don't have a clearly structured format, just 'chats with interesting people' Podcasts are everywhere, bad ones are common, and many niches are saturated in this space (take mine - content marketing). There's a high barrier to entry...if you want to do one well. Yet podcast consumption is ever increasing and it’s a great way to humanize your brand and get your messaging out there in a different format. Instead? Be a guest! Find relevant podcasts, learn how to pitch value for their audience, and learn how to be a great guest. Have you thought of doing a podcast? Why or why not? Is it a shiny object for you or a core part of your business strategy?

Creative isn’t the biggest performance lever for podcast growth (And I say this as someone whose agency specializes in helping podcasts grow through video content) Harsh, but true If someone’s telling you that content alone will take your podcast to the top, here’s why they’re wrong 👇 Creating better clips can change how your audience engages with your podcast But the truth is: → Even the most creative clips won’t work if your distribution strategy is weak → They won’t save you if the value you’re delivering isn’t clear or impactful enough So what’s the real lever to scale your podcast content? The "Value" For podcasts, "value" is about the information or insight you’re delivering: → Does your content solve a problem or answer a question your audience actually cares about? → Does your headline/hook highlight that value in a way that makes people stop scrolling? → Are you distributing content that leaves your audience thinking, “I needed this”? At ClipKong, we’ve seen this time and again: Podcasts that grow on YouTube, Instagram, and Linkedin don’t just rely on flashy edits. They succeed because their value is undeniable—and their content highlights it immediately. If your reach or engagement isn’t moving: Look at your titles and hooks, are you spotlighting the value up front? Look at your topics, are they addressing the pain points or interests of your audience? Look at your distribution strategy, are you packaging and delivering your value effectively? Growth isn’t just about better edits It’s about making sure your audience immediately sees the value in what you’re offering and curating specific content according to that. What’s the biggest value your podcast delivers?

I’m biased, but podcasting, when done well, is one of the most refreshing forms of content for businesses. Podcasting by its nature is personal and intimate. It allows you to connect with your listeners consistently and over long periods of time. You’re able to take your audience on meaningful journeys and powerful/fun/insightful conversations. For companies that lean into content marketing, you probably don’t want a podcast for its own sake, just like with other mediums. Instead, you want the outcomes of what an intentional podcast will give you. I’ve been producing podcasts for over 10 years now, and here are a few outcomes I’ve noticed that podcasts are very good at achieving: 1. Improving existing relationships and making new ones. 2. Showing your expertise and getting more opportunities to increase your authority. 3. Supporting and informing your existing marketing strategy. Those are a few of the major things a podcast can accomplish better than other content mediums. There are more results too, like generating leads and sales. We’ve documented four, five, and even six-figure deals for some of our clients because of their podcasts—BUT, that said, I don’t recommend making this the goal of your show. If you create an interesting and intentional podcast, good things will happen as a byproduct.

Great communication insights on the use of podcasts and blogs. Changing times call for improvements in how we communicate. Adding a voice and face to business is a technique that many businesses must take up to enhance the reach of their messages. A good read here: https://lnkd.in/dcmZSiaJ

Podcasts aren’t just another content tool—they’re a content machine. Every podcast recording can be repurposed into short-form videos, blog posts, and long-form content across multiple platforms. This is especially valuable for founders with limited time who still need to create consistent marketing content. But beyond content creation, podcasts offer a powerful networking tool. Want to connect with industry leaders? A podcast invite is far more likely to get a yes than a cold email. Not only does this expand your personal network, but you can also leverage your guests' audiences to grow your brand and reach new prospects. And let’s not forget about sales opportunities. A podcast is the perfect way to build relationships with prospects while keeping your pipeline healthy. If your company doesn’t have a podcast yet, now might be the time to consider it.

Are you struggling to come up with content ideas? Podcasts may hold the answer! Podcasts are a goldmine of insights into topics that resonate with your audience. By identifying popular podcasts in your industry and analyzing episodes, you can discover content themes, unique angles, and keywords for your content strategy. Here's a simple 4-step process to leverage podcasts for ideation and keyword research: 🟦1/ Identify relevant podcasts by exploring your niche's top podcasts and thought leaders. Focus on episodes that discuss the latest trends. 🟦2/ Analyze episode titles and descriptions to discover topics and keywords to incorporate into your content. 🟦3/ Transcribe these podcasts to identify common themes and unique perspectives. List recurring topics, ideas, and specific terms/phrases to enrich your content strategy. 🟦4/ Add the topics, terms, and themes to a keyword research tool to find matching terms. 🟩Use these keywords to guide your content strategy! 🟨You can skip 3/ to simplify the approach! Leverage these relevant content ideas and keywords to create content that aligns with industry conversations, captivates your target audience, and establishes your authority in your field! ❓Have you tried leveraging podcasts for content ideas?

Why I keep coming back to the same podcasts—and how I relate this to content marketing. I've listened to a wide variety of podcasts while I work, and the podcast market has seen significant expansion with an incredible amount of choice. With so many options, what makes me consistently return to the same two podcasts? 1. Their content is original and offers real value, making it worthwhile. I always come away with something beneficial and have learned something helpful—there’s genuine engagement 2. These podcasts resonate with me because they are jargon-free and focus on what matters to me. I appreciate their simple, straightforward approach, which is both impactful and meaningful. I go back for more because they grab my attention quickly and effectively meet my needs I view content marketing in the same way as the podcasts I like... Value-driven: content must be value-driven and valuable, so it's worth the audience's engagement time. This respects the audience you are creating content for. Connection, emotion and motivation: content must deeply connect with audiences; this is crucial because it then drives action. Care: you must genuinely care about the content you create because your audience notices this. Ultimately, the care you put into your content builds sustainability. If you don't care, your audience won’t (and then they won’t take action, so what's the point). Quality really matters and this means work and effort. Just my take on it! ;) #contentmarketing #valuedrivencontent #digitalmarketing

[NEW PODCAST EPISODE] My conversation with the delightful Sarah Clay, Sarah Clay Social LinkedIn Marketing, is now available on Content Marketing School If you follow Sarah (if you're not, you should be) you know that she is absolutely brilliant when it comes to creating a unique brand. During the show, Sarah shared some tips on developing (and living your brand), creating images that will engage your audience, and so much more. 🎧 Listen to the full episode (that's episode #71) on the Content Marketing School podcast . . . Available on your favorite podcast platform: Apple, Amazon, Spotify, iHeart Radio, Audible, YouTube, Overcast, Player FM, Goodpods, and more. If you have an Alexa, just say "Alexa, play Content Marketing School podcast."  It's as simple as that. 😉 P.S. I figure as long as I post by 6 pm I'm under the "today" wire. 👋 I'm Annette To see more of my content 👉 Follow me 🔔 Ring the BELL on my profile ✅ And choose ALL ➡️ I help B2B and Consultants leverage content strategies that build trust with prospective clients and shorten the path to 'yes'