Janice B Gordon - Customer Growth Expert FISP FPSA’s Post

In this week’s Scale Your Sales Podcast episode, my guest is Sandra Long. Sandra is a leading independent LinkedIn consultant, instructor, and speaker. She is the author of the best-selling book LinkedIn for Personal Branding: The Ultimate Guide. Considered a pioneer for women in B2B sales, she enjoyed her first long career in field sales for office technology products. In this episode, Sandra shares invaluable insights on leveraging LinkedIn for sales, stressing the importance of optimising one's profile and cultivating a strategic network. She emphasises that a compelling LinkedIn profile is akin to a shop window and underscores the significance of being intentional and strategic in building a network that includes potential customers and influencers. Sandra offers practical tips for engaging with prospects and customers online, including leveraging events to maximise visibility. We delve into the significance of personal branding and buyer-focused content and showcase their impact on buyer confidence and sales strategies. Sandra's expertise and practical advice provide valuable tools for sales professionals seeking to expand their network and enhance their sales approach. This episode is a must-listen for actionable strategies and insightful perspectives from a renowned LinkedIn expert.   We discuss:   11:28 – Leaders have a fear factor about LinkedIn.   15:41 – Learning is life-long; critiques are vital.   23:01 – Mapping out your network and utilising assets. And more! Visit the Scale Your Sales Podcast website to watch or listen to the full episode. (link in comments)