Sandra Long’s Post

I am working on a big project. I have been writing a new book 📕 for one year. It's coming out within the next few weeks. It should have been a six-month project, but I encountered a few extenuating circumstances. Plus, I probably could be more efficient! Right now, I am just glad it is almost "out there."   I am writing a "tip book." It's shorter than my other books. It's less expensive. I also hope it is highly impactful for those readers who want to get information quickly. And it's new with new insights 💡....... It is also geared to people who want to buy books under $10 rather than my others which are over $20.   I think many readers will want to read both or all........, but it's OK if they just pick ONE of my books!   A big thank you and shout out to my friend and fellow book lover and author Bill Soroka. We have been working in parallel all this past year. Helping each other every step 🪜 of the way. See our photo below. ⬇️ Follow Bill for continuous goodness. 😀   I just wanted to share a little about my journey. More to come. Thanks for reading this today.   ......... and Remember to "Be the Friend First"   Sincerely,   Sandra Long Post Road Consulting: LinkedIn Consulting and Training

Today I had the chance to present to the amazing NBB group. Our topic today? Leveraging events with LinkedIn! I ❤️ this topic. And I ❤️ this group of professionals. Going to an event is expensive and time-consuming but OH so valuable especially if you are activating all the LinkedIn levers. Here's a sampling of what I reviewed today: ✅ Pre - event profile tuning ✅ Building strategic connections. Creating an event community on LinkedIn. ✅ Content for before, during, and after the event. I gave them a cheat sheet on this. ✅ Engaging with exhibitors, speakers, sponsors, and other attendees. ✅ Leveraging tech tools and features including the LinkedIn mobile app, LinkedIn event feature,.....and external event apps ✅ Amplifying visibility ✅ And of course using my "Be the Friend First" strategy ✅ Event follow-up Best practices with LinkedIn So tell me. Do you love events and conferences? Which ones are you going to this year? How do you use LinkedIn to superpower them? -------------------------------------------- Sincerely, Sandra Long Post Road Consulting: LinkedIn Consulting and Training

New England speakers! We are meeting on the evening of April 23 for a fun meet-up. Join us on the border of NH and Maine in a fabulous setting. We are meeting at the Hearth, a new bistro in downtown Portsmouth. This is a casual and friendly meet-up. Speakers helping speakers. Sharing stories and advice. Yes, we meet to help each other. We are part of NSA New England Who is coming? ✅ NSA members and guests ✅ Speakers who want to check us out Link to register for the event is here https://lnkd.in/eAcUUMYE

I am honored to be working with another fantastic business school. Let me tell you about them - They are the Wilson College of Business at the University of Northern Iowa. I have enjoyed helping them with LinkedIn over the past few weeks. Today we had a profile workshop for faculty and staff. So this is my gratitude ❤️ and appreciation 😀 post. Thank you to their superstars .... 🌠 Leslie K. Wilson. 🌠 Jordan McNamara and 🌠 Katie Kreis-Voigt who focus on excellence for the school every single day. ✅ What have I learned about this school? "When you start here, you can go anywhere." ✅ Their Slogan: "Get Ready for Business." ✅ Some interesting facts: ✔️ 98% career placement rate ✔️ 1-in-4 students have an abroad experience ✔️ "A Best Business School" (Princeton Review) ✔️ AACSB accredited, a distinction earned by fewer than 5% of business schools ✔️ A Best Grad School by U.S. News & World Report ✔️ #2 Best in the Midwest Regional University by U.S. News & World Report ✔️ Home of the UNI Business and Community Services which is impacting the economy and business of Iowa state-wide Thanks to this wonderful academic community!

Everyone is talking about the solar 😎 eclipse, so I am wondering how it will impact your professional life. Are you working or taking time off? Are you traveling to a place of Totality? And if so, where are you traveling to?

Events can be supercharged with LinkedIn in SO many ways. Just think about the opportunities for event organizers, sponsors, exhibitors, speakers, and attendees. Each event stakeholder is looking to grow their opportunities, and this is just a snapshot of how LinkedIn can assist. ✅ Organizers - can grow their registrations, sponsorships, and attendee /speaker engagement by leveraging visibility and personalized outreach. They can create a digital community around their event and make a long-lasting impression. Organizers can make their event more valuable to attendees, sponsors, and exhibitors by using LinkedIn. ✅ Sponsors and exhibitors - can increase leads, traffic, online and onsite activity with advanced research, personalized outreach, thought leadership, and content before, during, and after the event. They can start early to make their brand or booth more visible and visited. They can build relationships that carry them forward. Sponsors and exhibitors can improve results and leverage their marketing spend by using LinkedIn. ✅ Speakers - can be more visible and known for their speaking and expertise. They can build relationships and find opportunities before, during, and after the conference. They can connect with other speakers as well as all the other stakeholders including meeting planners. They can leverage video throughout the conference. Speakers can be found and noticed on LinkedIn leading to more gigs. ✅ Attendees - can find prospects and clients. They can engage and impress them using LinkedIn. They can be noticed and build relationships with all the other stakeholders. They can set up meetings in advance. They can take advantage of mobile event apps and LinkedIn simultaneously. Attendees can have a more valuable event experience by leveraging LinkedIn before, during, and after. I am having a blast this year helping clients do all of these things in 2024. Do you love events? Do you use LinkedIn to help supercharge your events? Sincerely Sandra Long Post Road Consulting: LinkedIn Consulting and Training

I am pretty good about keeping a secret. I got a note from LinkedIn saying that I was in the beta test of a new video 🎥 feature, but they asked me not to share it with anyone. Within just a few ⏰ hours, I saw this news 🗞 plastered everywhere. This new feature is interesting. It's available on mobile 📲 only. There is a new tab dedicated just to video. Yup, it reminds me of a TikTok feed. Yes, I will be trying to test it out because I like to test all LinkedIn features. I played around with LinkedIn Stories a few years ago, but I honestly wasn't that good at it. So I will do my best to master this new one. A few questions for you all. Are you part of this new video beta test? Did you like LinkedIn Stories? Do you use TikTok? Would you keep this a secret? I want to know and look forward to your comments ⬇️ Sincerely Sandra Long Post Road Consulting: LinkedIn Consulting and Training

We are at week #4 of March ☘️ and Women's History Month. I have been spotlighting a new woman each week on LinkedIn for my network. I am fortunate to know some amazing women! Today I want to introduce you to my good friend Gail Lowney Alofsin Gail is a keynote speaker, author, and humanitarian. She is also a professor. AND she is a sales and sponsorship expert and leader. Humanitarian? Yes, she donates her book proceeds to charity. She has been helping people in Haiti for decades. Gail also serves on several non-profit boards in her community. Author? She wrote "Your Someday is NOW - What are YOU Waiting for?" and this title sums her up quite well. Fantastic book. 📕 Speaker? Yes, she speaks about positivity, leadership, productivity, employee engagement, sales, and sponsorship. People love her talks. Teacher? Gail is a professor at the University of Rhode Island, Salve Regina, and Western CT State University. Sales and Sponsorship Executive? Gail represents the Newport International Boat Show and I can tell you that she takes great care of her clients. As we close off March, let's recognize Gail as an amazing woman! Happy Women's History Month.

Gratitude ❤️ today for my client The University of Montana - College of Business. We had a wonderful interactive "LinkedIn for Leaders" session today with their advisory board members. What an amazing group. And let me tell you about this incredible school..... ✅ 82% of the students graduate and start working or go to grad school within three months ✅ 89% of seniors graduate with at least one paid internship under their belt. Great experience! ✅ The school offers experiential learning and study 🌎 abroad too. ✅ The faculty, advisors, and staff are laser-focused on student success. What an extremely impressive team. Thank you to Suzanne Tilleman, Ph.D. Check them out to learn more. Sincerely, Sandra Long Post Road Consulting: LinkedIn Consulting and Training https://lnkd.in/eZ85jnWa

March has been exciting because it's Women's History Month - and I am spotlighting an amazing woman each week. This is week 3 and I want to tell you about Milena Erwin who is the Executive Director at Connecticut Technology Council I have been impressed with Milena since the first time we met. I got to know Milena when she first hired me to speak for the Women's Entrepreneurial Center associated with the University of Hartford a few years ago. I knew right then and there.......that she was a woman to know and watch and learn from. Milena is.............. ✅ A multi-lingual multi-cultural global business leader and educator ✅ First-generation immigrant fluent in English, Spanish, French, Russian, and Bulgarian (native language). She has worked on 3 continents. ✅ A long-time advocate for women in business ✅ A faculty member at Quinnipiac University ✅ A faculty member at University of Connecticut School of Business ✅ A business instructor at the Center for Women and Enterprise in Massachusetts ✅ Helped to expand the CT Business Matchmaker event to support diverse suppliers ✅ a speaker, presenter, program creator and facilitator…..and a wonderful person too! Milena is someone to celebrate during this special month for women! - Sincerely, Sandra Long Post Road Consulting: LinkedIn Consulting and Training