People like to finish things. Especially in a world filled with infinite feeds to scroll that they can never “finish.” Format your newsletter, course, podcast, videos, books, blog posts, etc. in a way that makes it easy for your audience to finish them. They’ll value it more if they finish it.
Checklists! 😁 They make me so happy. (When I get to check something off it of course.)
True, making content consumable and rewarding completion enhances its value.
Great tip! People crave a sense of accomplishment, even with content consumption. Formatting for "finishability" is key.
Yours is the only newsletter I read which I finish and is why I love it so much
Good tip. That is why I always finish my Blog / Newsletter with a story.
“People like to finish things.” The more I think about this statement, the important I realize it is…Besides the other questions I try to ask myself about my pieces of content, I’m going to also now ask, “Can my reader finish something when they’ve read this?” Maybe the answer is only “Finish this content with a clear takeaway” but I can see the psychology of delivering to them the satisfaction of finishing something. And I agree with another commenter: this is part of the appeal of your newsletter and why it’s one of the few things I read regularly.
Never thought about my writing this way. What a helpful insight into reader expectations. Thank you for this.
Such smart advice.
Head of Growth I Founder/CEO - Worthy Retail Global I Advisory Board Member I ReThink Retail Expert I Founder - THE CAMPUS I Podcast Host
1yI like that. What’s one way to structure something to ensure they finish it? Thanks, Josh.