7 Ways I Grow My Newsletter Without Spending A Dollar
1. Word Of Mouth
The best marketing tactic in the world is a valuable product.
My newsletter is awesome.
So readers tell others about it.
Seems obvious, but most creators spend more time looking for "growth hacks" than they do improving the newsletter itself.
2. Optimized Social Bios
My Twitter and LinkedIn bios are designed to drive people to subscribe to my newsletter.
There's a clear call to action in the bio and the link takes people straight to my newsletter signup page - not the home page of my website.
3. The ConvertKit Creator Network and SparkLoop
The best newsletter recommendations tools around.
4. Pre-Promotion Of Upcoming Issues On Social Media
It's fine to promote your newsletter after it comes out, but it's more effective to do so BEFORE it's published.
Teasing it with the specific value people will get from reading that issue gives people a clear reason to subscribe so they don't miss it.
5. Signup Forms and Links Everywhere
If you read one of my blog posts (old or new), it's impossible to not know I have a newsletter.
There are forms at the bottom of every post and mentions of the newsletter with links to my signup page within the content of most posts.
6. Cross-Promotions
The single best way to get new subscribers for free is to find someone with a similar audience and offer to promote their newsletter in exchange for them promoting yours.
When a cross-promo works well, do it again a few months later.
And again a few months after that.
7. My Podcast and YouTube Channel
Just like with my blog posts, it's impossible to listen to my podcast or watch the episodes on YouTube and not know I have a newsletter.
Most importantly, the topics of my podcast are in alignment with the topics of my newsletter.
If you listen to my show because you're an expert who wants to grow their business...
Chances are you're going to be interested in my newsletter which is about...
(You guessed it!)
Learning how to grow your expertise-based business.
Speaking of which...
If you haven't checked out my newsletter yet, you can do so at the link on my profile.
It's in my bio. 😉
I teach experts how to use writing to grow their business.
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