He Left Private Equity to Start a $1.5 million Deck Building Company - Jameson Haslam

Boring Businesses

Jameson Haslam left his banking & private equity career to start a boring, home deck business in San Diego. He's already grown it to $1.5 million in annual revenue in a couple years. We talk about why he chose a boring business, how he sold his first project before he even had a business, and how he plans to scale it up.

0:00 Introduction
3:15 Airbnb Arbitrage
5:55 Picking the home deck niche
13:45 Generating leads
20:29 This year's revenue & profit
23:10 The growth playbook
27:10 Collecting cash from customers
31:45 The team & overseas hiring
36:40 How Jameson uses Instagram


👉 Connect with Sieva

Website: www.sievakozinsky.com
X: twitter.com/SievaKozinsky
LinkedIn: www.linkedin.com/in/skozinsky/
Substack: www.thebusinessacademy.substack.com/ 


👉 Connect with Jameson

X: https://x.com/jamesonhaslam
Instagram: https://www.instagram.com/west.coast.deck/
Website: https://www.westcoastdeck.com/

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