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How LinkedIn's Algorithm Works in 2025 You'll want to bookmark this... 🔥 ⤵️ Chris Donnelly shared this super-useful 1-pager on LinkedIn's algorithm. It's stuffed full of useful tips and insights. ✨ Highlights 1. The average post now gets 65% less impressions. 2. However, engagement per post is up by 12%. 3. There are 16% more LI ads than in 2024. 4. Posting 1-2x per day is optimal. 5. Carousels & PDFs are performing 1.9x better the median post. 6. AI comments are not as effective. 7. Video reach has dropped 200%. ✨ Other useful insights ↳ AI-generated comments get 5x less author response and 7x less audience engagement. ↳ Longer comments = bigger impact: 10+ words boost reach 2x, 15+ words boost 2.5x. ↳ Commenting on 10-20 posts increases profile views by 50% and post reach by 10%. 🔥 Even more tips 1. Pick the right format (carousels & cheat sheets). 2. Write posts between 800-1000 words. 3. Shorter sentences increase readability by 30%. 4. Strong ideas + data visualisation boost performance by 36%. 5. Two-sentence hooks perform 20% better. 6. Like your own post for a 5% lift. 7. Comment on posts that are 2-3 days old. 8. Infographics and carousels perform 1.9x better. 9. Comment for 15 minutes when warming up your account. 10. Comment for 15-30 minutes after posting. Credit: Chris Donnelly
Like your own post for a 5% lift in [unspecific metric] and a 500% lift in irreversible cringe
Carousels can be misleading since swiping isn't an engagement per se
Thanks for the helpful breakdown. I need to start engaging more instead of just liking stuff lol. Wish me luck!
Are these claims for individual accounts or company page posts?
These numbers are definitely interesting but honestly feel slightly more on the side of educated guesses than hard data. Which makes sense, there's no way of saying exactly where the algorithm is shifting except trying to pick up patterns. All that being said the trend toward text-heavy content does seem to match what we're seeing, though the drop in video reach is surprising. Given LinkedIn’s past push for video, it raises the question: is this a strategic shift or just an incentive to boost ad spend? Do you think LinkedIn is intentionally steering content in a certain direction, or are we just trying to reverse-engineer a black box?
Prompting AI properly helps
Such a fabulous summary and resource for someone who is feeling frustrated and unsure of the best approaches to posting. With conflicting and confusing advice this has really helped me. Thank you for collating it all in a great one pager!
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2moWhat on earth is the source for any of the numbers in this? Nobody - certainly nobody outside of LinkedIn - knows how the algorithm works. At best, this is guess work, regardless of how many accounts it's based on. I guess calling it, "My best (all be it flawed) guess at how the LinkedIn algorithm works" wouldn't get the same pick up, though...