Sandra Long’s Post

I just got my newest client 🎉 directly because of my LinkedIn profile. So yes, in this instance, I could have been sleeping 💤 How did this happen exactly? This California CEO found me via my Services page. I received a message with an initial inquiry a couple of weeks ago. At first glance, his request for a proposal was a bit confusing. The key 🔑 next step 🪜 was converting over to a live conversation. We had a Zoom chat. I was able to ask the questions to clarify his request. So the top lessons here? ✅ Smart people are searching for help with the Services search filters on LinkedIn ✅ Make sure your Services page is activated and up to date ✅ When you get the request, try to have a real conversation to learn more about the opportunity. This gives you the chance to learn and to build a rapor. I start with my new customer's project tomorrow afternoon. He is a super guy that I can't wait to work with. Plus I just received another request that looks promising. What a great feature! FYI.....I talk about this feature in both my 📕 books "LinkedIn for Personal Branding," AND my newest one "Jumpstart Your LinkedIn Profile." -------------------------------------- Sincerely, Sandra Long Post Road Consulting: LinkedIn Consulting and Training

Are you looking for some LinkedIn training that is tailored to you? Not a cookie cutter solution but one where you say "that makes sense", one where you find it easy to implement and apply? Training where I use the words CONSIDER & CONTEXT a lot. If you are, or know someone who is then I would love to talk with you or them. LinkedIn is industry agnostic and is Global, and I have clients from 16 to in their 80's. I have won multiple awards and have over 340 LinkedIn recommendations, which testify that I produce results for clients consistently. So why have I done this post? well it is to show that on LinkedIn it is OK to be salesy from time to time, as well as doing some personal posts. 1 of each in every 10 is fine as long as the others have a business slant. but please Consider these 4 words Quality Consistently Informational Discussional Oh and consider your Audience. So will reach out to discuss any part of this post?

When I do trainings, people often ask, “How do I reach more potential clients?” and I typically discover that many people are missing basic opportunities to build their authority & expertise. Here are the 5 opportunities I see people miss out on to get in front of people who are interested in them. #1 - You aren’t asking satisfied clients for a LinkedIn recommendation. #2 - You aren’t asking satisfied clients for introductions to others who might benefit from your services.” #3 - Make more introductions for others in your network. #4 - If you have a premium LinkedIn account, are you following up with those people ‘Who’s Viewed Your Profile”? #5 - Engage the engagers! (see details of each in the graphic below) Need an individual or group LinkedIn training? I offer virtual or in-person training/workshops. Contact me for more information & schedule your session: joanne@linkedinforbusiness.net

Supercharge Your LinkedIn Profile It’s more than just filling in the blanks. Done right, it boosts visibility, credibility, and engagement. It’s about showcasing your expertise and attracting clients. Optimising your LinkedIn is crucial for your coaching business. Study these to elevate your LinkedIn profile: 1. 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗣𝗵𝗼𝘁𝗼 First impressions matter. • Use a high-quality, professional headshot • Smile and wear professional attire • Ensure good lighting and a neutral background 2. 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 Your headline is the first thing people see. • Highlight your expertise and what you do • Use keywords relevant to your industry • Make it engaging and specific 3. 𝗗𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗦𝘂𝗺𝗺𝗮𝗿𝘆 Your summary is your elevator pitch. • Write in the first person & write for your target audience • Showcase your achievements and skills • Be authentic and let your personality shine 4. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗦𝗲𝗰𝘁𝗶𝗼𝗻 Detail your work history. • Use bullet points for easy reading • Highlight accomplishments, not just duties • Include metrics to show impact 5. 𝗦𝗸𝗶𝗹𝗹𝘀 𝗮𝗻𝗱 𝗘𝗻𝗱𝗼𝗿𝘀𝗲𝗺𝗲𝗻𝘁𝘀 Show what you're good at. • List relevant skills • Ask colleagues to endorse you • Keep it updated with new skills 6. 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 Build credibility. • Request recommendations from colleagues and clients • Offer to write recommendations for others • Display them prominently on your profile 7. 𝗘𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 Be active and share. • Post regularly • Write all kinds of formats {Carousels, Image, Polls} • Create all types of posts {Educational, Inspirational, Authority driven} 8. 𝗖𝘂𝘀𝘁𝗼𝗺 𝗨𝗥𝗟 Make it easy to find you. • Create a custom LinkedIn URL • Use your name or a professional identifier • Include it in your email signature 9. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗼𝘁𝗵𝗲𝗿𝘀 • Be active on the platform as soon as you post. • Engage with others' posts • Participate in industry groups   Master LinkedIn Profile Optimisation. Elevate your coaching business. Attract more clients. P.S: While expanding your network is valuable, remember that true LinkedIn success comes from authentic engagement and sharing your unique perspectives. Connect thoughtfully, contribute meaningfully, and let your professional journey shine through. For starters, follow a few of my favourite creators and experts. Watch & Learn! Leila Hormozi Lara Acosta Jasmin Alić Shiv Shenoy Dan Go Chris Donnelly Justin Welsh Ravi Abuvala Siddharth Jain

LinkedIn is a powerful platform, but hiring the right coach or consultant to help you maximize its potential can make all the difference. Before you invest your time and money, make sure you’re evaluating them based on these TWO key factors: 1️⃣ Personal Recommendations: 🔍 How many recommendations do they have on their profile? 🔍 How recent are those recommendations? If someone is truly great at what they teach, their clients will be singing their praises. If the profile looks sparse, it might be a red flag. A coach who can't showcase results for others may struggle to deliver results for you. 2️⃣ Their Content: 🔍 Are they practicing what they preach? 🔍 Do they post valuable, actionable, and relevant insights about LinkedIn? A great LinkedIn coach should not only talk the talk but walk the walk. If they’re not actively demonstrating their expertise through engaging and educational content, how can you trust they’ll teach you to succeed? 👉 Bottom line: A strong LinkedIn coach should have proof of success and live by the principles they teach. Do your homework before you hire, and you’ll set yourself up for LinkedIn success! Have you ever worked with a LinkedIn coach or consultant and what was your experience like? Let me know in the comments.... #LinkedInTraining #HiringTips #LinkedInCoache

🚀 How to Network on LinkedIn and Write the Perfect Cold DM! 🌟 Looking to build your professional network or connect with industry mentors? LinkedIn is the ultimate platform for creating meaningful relationships that can shape your career. Here’s how you can make the most of it: 💡 5 Tips to Network Effectively on LinkedIn: 1️⃣ Optimize Your Profile: Complete your profile with a professional photo, a compelling headline, and detailed experiences to leave a great first impression. 2️⃣ Engage with Content: Like, comment, and share posts from people or companies you admire. Engaging authentically gets you noticed. 3️⃣ Personalize Connection Requests: When sending a connection request, always include a brief, thoughtful message explaining why you’d like to connect. 4️⃣ Follow Up After Connecting: Don’t let connections go cold! Start a conversation with a meaningful DM. 5️⃣ Join LinkedIn Groups: Participate in industry-specific groups to expand your visibility and connect with like-minded professionals. ✉️ Crafting the Perfect Cold DM: 🔹 Be Clear and Concise: Start with a personalized greeting, mention how you found them, and clearly explain why you’re reaching out. 🔹 Focus on Value: Highlight what you admire about their work and express your interest in learning from them. 🔹 End with a Call-to-Action: Politely request a 10-minute chat or guidance on a specific topic. 🔥 DM & Email Templates for Career Growth: Want professional LinkedIn DM and email templates to help you connect effectively? 👇 Drop your email below or DM me with the word "TEMPLATE" to get access! 💼 Networking is about building genuine relationships that help both parties grow. Let’s connect, share insights, and unlock opportunities together! #NetworkingTips #CareerGrowth #LinkedInSuccess #Mentorship

You need to talk to the right people on LinkedIn. But how to focus in on the warmest opportunities to help you to start conversations more easily? [I have created a short step by step recording on creating a targeted initial list - if you want a copy, just type 'recording' in the comments] It taps into all the work that you have done before. All the relationships you have developed. All the customers you have served. All those who know you. Here are 7 you can use immediately (number 4 is my favourite) 👇👇 We have networks that we can tap into but often don't - both as an individual and, even more so, as part of a team. ✔ People we worked with ✔ People we studied with ✔ People who used our product at a previous company ✔ People our connections can introduce us to Try the 7 ideas in the slides and let me know which you has worked best for you! PS. Which others have you used successfully? ----- When not exploring ways to use LinkedIn successfully, I ... 💥 Run bespoke LinkedIn team training face to face and remotely designed to get your team using LinkedIn effectively 💥 Work with you 1-2-1 to help you get the best from your Profile and LinkedIn in general - Power Hour details above 🔔 Ring my bell at Mark White to not miss a post 💭 DM me if you've a question or want to share ideas [Click ‘More’ on my Profile then ‘Message’]

Some of my students and audiences are often surprised when I tell them not to rely solely on LinkedIn for all their communications. Don’t get me wrong—I love ❤️ teaching all the powerful ways LinkedIn can be used for prospecting and building relationships. But the best results? They come from a multi-channel approach. Think about it: ✅ Everyone has their own communication preferences. Have you figured out what works best for the people who matter most in your network? ✅ Some prospects see a phone call ☎️ as an interruption. Others ignore emails 📧. And some rarely check their LinkedIn notifications. ✅ If calls and emails aren't getting a response, switching gears ⚙️ to LinkedIn can work wonders. Many users are open to messages from first-level connections—even if they’re unresponsive elsewhere. ✅ Why not combine approaches? A thoughtful LinkedIn invite alongside an email or call can reinforce your interest—just skip the hard pitch and keep it friendly! How about you? What’s your go-to communication channel? And do you know your client’s preferences? Sincerely Sandra Long Post Road Consulting: LinkedIn Consulting and Training

I failed at LinkedIn four times (not once..twice…but four times) Here's why: ↳ I was trying to be that "expert" which I was not ↳ I was trying to be so intense from Day 1 ↳ My ideas for writing posts was coming from thin air Here's what I do now: 1/ Consistency first. Intensity later ↳ I try to be more consistent more than perfection 2/ Set realistic goals to achieve on LinkedIn ↳ Something achievable & easy ↳ Break them into smaller goals 3/ Follow processes to reach that goal ↳ Target ICP pain points ↳ Choose what kind of post to write ➝ analytical / motivational / listicle / personal stories ↳ Categorize them into TOFU, MOFU & BOFU 4/ Created systems on Notion to implement these processes ↳ Content calendar template ↳ Engagement tracker ↳ Ideas database 5/ Built a content creation routine ↳ 30 mins daily for engagement ↳ 30 mins for networking 6/ Changed my mindset completely ↳ Started sharing lessons from failures ↳ Focused on helping others ↳ Stopped trying to sound perfect Key Learning: Success on LinkedIn isn't about: ➝ Being perfect ➝ Posting 24/7 ➝ Pretending to be someone else It's about: ➝ Being consistent ➝ Adding real value ➝ Building genuine connections

12 elements to master LinkedIn posts like a pro. Are you using all of them? 1. A catchy headline grabs attention immediately. ↳ Make it intriguing and relevant. 2. A strong hook keeps readers engaged. ↳ The first few lines should be impactful. 3. Use a personal story or experience. ↳ People connect with real-life examples. 4. Share actionable advice. ↳ Provide tips that can be easily implemented. 5. Use bullet points for clarity. ↳ They make your content easy to digest. 6. Include a call-to-action (CTA). ↳ Encourage readers to engage or share. 7. Use relevant hashtags. ↳ They help increase visibility. 8. Add a professional image or graphic. ↳ Visuals enhance engagement. 9. Keep your post concise. ↳ Brevity is key on LinkedIn. 10. Edit and proofread. ↳ Ensure your post is error-free. 11. Post at optimal times. ↳ Find out when your audience is most active. 12. Engage with comments. ↳ Respond to build relationships. Follow these steps for LinkedIn success.