Author of "LinkedIn for Personal Branding"| LinkedIn Top Voice | TEDx and Keynote Speaker | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" l Let’s Amplify Your Brand and Event
Is your company afraid of what might happen with sellers using LinkedIn? Actually, the scariest things can happen if they DON'T use LinkedIn. 👉 Missed opportunities 👉 Fewer referrals 👉 Competitors making faster inroads 👉 Client risk Believe it or not, I wrote this article in 2015 and it still holds true. So what do YOU think about Social Selling with LinkedIn right here and now in October 2022? #linkedin #sales #socialselling #SandraLong https://lnkd.in/dVMVVVwb
Jamie Bolick
2y
100% Agree to the article. Sandra Long you nailed the importance of not missing selling opportunities as well as being in control of the knowledge a customer and/or potential customer has on your business. Well written and yes still relevant today even though you wrote this in 2015!
What a great source of convincing arguments for those struggling to invest time in their LinkedIn presence and money (if it comes to Sales Navigator). I loved this one: 'According to LinkedIn statistics, once you have a first-level connection your likelihood of having an in-person meeting increases dramatically.' The only scary thing is to miss the opportunity - and leave the stage to your competitors.
I love that I made a change to my profile yesterday and today someone commented on it! Fear not- LI to the rescue! Thanks Sandra
Peggy Bud
2y
Sandra; you have clearly explained the importance of social selling. Being open to using current tools to communicate with customers and clients is a winning model, although may mean a paradigm shift. Thanks for reminding everyone of the importance of using social media platforms to sell yourself, your team, your company, your products and services. You are correct, it is nothing to be scared of. Actually, it is much scary to not use social selling!
👉 Ya! Absolutely ✅ 🤔 $ * $ * $ * $ * $ * $ * $ * $ ✍️ You have to used, either LinkedIn (Social Media) or 🔙! 🚀 #Thank_you_for_Sharing_Sandra_Long 👏
CEO, Leadership/Executive Coach and Advisor at BigBlueGumball. TEDx speaker. Author of “VisuaLeadership.” MG 100 Coaches.
2yGreat piece, Sandra -- totally agree. Your LinkedIn profile is typically the first place someone will go to to learn about who you are. And, as you only have one chance to make a good first impression, if your profile doesn't represent you well, then you are getting off to a really bad start. And companies that try to discourage (or even prohibit!) their people from being visible on, or interacting through, LinkedIn are not only missing out, but as you say, it could backfire on you.