Clarification of Google Ads Review Process (March 2025)

Google provides translated versions of the Advertising Policies Help Center, though they're not meant to change the content of the policies. The English version is the official language used to enforce Google Ads policies. To view this article in a different language, use the language dropdown at the bottom of the page.

Google is clarifying its Google Ads review process to explain how it detects policy violations using a combination of Google’s AI and human evaluation, and how it removes ads, assets, destinations, accounts, and other content that violate our policies and are harmful to users and the overall Google Ads ecosystem.

In determining whether an advertiser or destination is violating our policies, Google reviews information from a variety of sources, including ads, accounts, websites, content, user complaints, consumer reviews, regulatory warnings and rulings, and other third-party sources.

(Posted on March 11, 2025)

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