Codie Sanchez has been a journalist, institutional investor for Goldman Sachs, co-founder of Unconventional Acquisitions, and Founder at Contrarian Thinking.

She specializes in "sweaty & boring" small businesses. Laundromats, car washes, vending machines, ice vending machines...basically stuff that requires one employee or no employees.

Watch the Codie Sanchez interview ⬇

Listen to the Codie Sanchez interview:

We brought her here today because she has a huge newsletter and large social media following, which we’re going to see how she built. Also she’s a master at raising money through basic cold emails.

What is an “Un-Sexy Sweaty Business?”

• Your hook is “Un-Sexy Businesses.” Explain?

• Boring biz's to newsletters - there's a niche for everyone.

Content Marketing + Social Media + Growing An Audience

• What are some key ways that you’ve grown your audience?

• Social Media Platforms: Where are you seeing action?

  • Instagram - Time spent. Pros/Cons of the platform. 50k followers.

  • Twitter - Time spent. Pros/Cons of the platform. 81k followers
  • TikTok - Time spent. Pros/Cons of the platform. Also 81k followers
  • LinkedIn - Time spent. Pros/Cons of the platform. 21k followers 

• Contrarian. Is that your hook? Is that how people know you? 
• Contrarian thinking - 1st push to 10k subs then 100k 30 day breakdown

How to Write Well, and Even Raise Money Through Email

• Persuasion lessons learned from CIA people 

• journalist background (I started by writing 30 second police news updates, then long form)
• Favorite writing books?
• How to write when you're ADD AF - cuz I am
• Writing to close investors - we did $150M in fundraising via email 

Lightning Round with Codie Sanchez:

• If you were brand new to business, what would you do?

• How would you grow a Twitter following?
• How would you start over today? 

Follow Codie Sanchez:

🖥 Website: https://contrarianthinking.co/

🐦 Twitter: https://twitter.com/Codie_Sanchez

🌄Instagram: https://www.instagram.com/codiesanchez/

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