I propose a toast to the single-image-that-teaches-you-something. 

Here's some examples:

To me, being able to transmit information in a single blink of an eye is a superpower.

The new AI writing assistant Google launched is embedded in Chrome, making AI stuff even easier to use. 

To use it first turn it on: 
Settings → Experimental AI → Help Me Write. 

Use it anytime: 
Right click on a text field → Help Me Write

Here it is in action:

Neat!

Google Keep is low key the most useful note taking app out there:

- Super easy to save notes and pictures.
- Masonry layout is easy to browse.
- It’s free.
- Natively ties into all Google products.
- Can export everything into a Doc.

It's so much easier to use than Notion for me!

I'm surprised more people don't know about it.

I've been pushing it forever....and what makes it WAY MORE USEFUL than all other note taking apps is the native integration into every Google product:

I didn't Xweet for 5 days because I was in Mexico recently for a vacation and it was awesome 😎

Checkout this ridiculous cave spa:

Another part of the spa where you hang out under each different type of water fountain:

Washing off before a massage:

Cool view out my room of this spiral pyramid thingy:

I loved the cave-y architecture all throughout the resort, I wish I was able to see how they built all these structures!

They had so many of these cave-like natural walls which I "think" are artificial but TBH I couldn't tell:

It was a fun trip!

I started noticing the term "Full Stack Writer" start popping up since about 2019. 

I think it's a great term because it means "a writer who can mix in other skills."

For example if you can write, but ALSO use Wordpress, cook, know photography and video, use Excel really well........this means you can potentially be a better writer because of your breadth of experiences:

A Full Stack Writer would be someone who knows multiple skills related to writing such as:

📝 Writing text in an editor.
🖼 Creating and editing images.
🖥 Knowing how to create/manage/publish websites.
🕵️‍♂️ Understanding very basic SEO.
🌅 Knowing how to write on social media platforms.
📊 Understanding how to promote an article once released.
🎥 Knowing how to create videos.
🎨 Design, UI, UX.

Obviously if a writer knows all these other related skills they will be a much more powerful force!

I'm still surprised how hard it is to write, design and organize a sales page from start to finish.

Yes there are templates and stuff you can start from, but you still need to know A LOT of things to do this well.

I currently use LeadPages, and as a hobby project I'm currently learning to use Framer.

I am re-doing our own Sales Page and it's a big project! I'm breaking it into several steps:

Step 1.) I made these slides in Google Presentation that outlines the flow of the entire sales video and sales page.

This by itself took a long time:

Step 2.) Mocking up the design section-by-section.

This is where I'm using more help than other areas because I want to improve my own design sensibilities:

Step 3.) Recording a new sales video. 

This is being made out of the slides, then further animated in editing. It was also recorded in 4 separate parts. These are hard 😳

Hopefully it turns out great, and I can report back on conversion findings next month!
 

If someone hits a vape during a call I don’t think I’d mind that much 😂

Music in the background? Well that’s just rude.

Here's an interesting "Zoom Etiquette" chart of behaviors that people don't think are acceptable:

When self publishing a book a few years ago I decided to A/B split test two different covers and titles.

Version A: "The Ten Commandments of Copywriting"
Version B: "The Book Will Teach You How To Write Better"

The result from 842 votes was:
Version A: 21% votes (loser)
Version B: 79% votes (winner!)

This version of the book cover was just quickly drummed up as the placeholder for the book cover until I could find a better one.

But of all the book covers and titles we tried this one just dominated every time!

Exactly two weeks ago I decided to cold turkey stop drinking caffeine. I made sure I had a free-ish weekend to lay in bed and do nothing to cope with the caffeine withdrawals.

The first few days I had minor headaches and felt lethargic, this lasted about 3-4 days, then I started feeling a bit better.

Basically it took ~5 days to feel normal.

I've been finding it super easy to wake up in the morning and just start my day without caffeine.

One morning I woke up around 4:30am (HIGHLY HIGHLY UNUSUAL FOR ME!) and was able to just start working, and had steady energy throughout the whole day.

My energy each day just seems "stable." It doesn't have the wild spokes up and down as when on caffeine.

Conclusion: My goal was to just break my morning dependency on caffeine by stopping for two weeks....well TODAY I AM ALLOWED TO HAVE COFFEE!

But it's weird.....I really enjoy not having to rely on it: I like being able to just get up and start the day. I like not having to worry about acquiring 2-3 cups of coffee per day. I like the steady amount of energy I have from morning till night.

Not sure if this will be a permanent stop, but I could get used to this!

I'm writing this on a plane headed to Costa Rica right now, and I was able to wake up at 6:15am and workout before my flight without any caffeine (that is unusual for me).

My friend Noah did a fun b-day party where he did "Birthday Olympics"

• We all met up in a park and did games like:
• Who can hold the longest plank challenge (I got 3rd)
• Who can throw a kettlebell the furthest (I got 3rd)
• Which team could throw a frisbee furthest (I won this one)!
• A team "hold a kettlebell and run a lap"
• A 2-lap sprint and you have to chug a beer or sparkling water before 2 the 2nd lap (I lost this one bad bc couldn't chug the bubble water that fast)....the guy who won had to leave early because he felt sick 😂

It was fun!

Last week I posted this homepage a/b/c/d split test, and asked which you thought would win??

Most people guessed A or D....

Here's the results →

It was C!

And it boosted my homepage conversion rate from about 14% to 23%. 

This means if 100 people come to the homepage, instead of 14 of them signing up to my email list, 23 of them signup. A ~60% increase.

This was designed in Figma by @benpixel and it looked awesome.

Here's the final numbers....and to be fair "D" came in reallllyyy close....almost the same.

A) 14.51% conversion
B) 20.52% conversion
C) 23.69% conversion
D) 23.20% conversion

This simple split test resulted in a 60% improvement for relatively little effort.

It comes back to the old principle that if you give people less options on a page, they'll take the one you give them.

Less options and text meant more people just plunked in their email:

I'm currently reading Read Write Own by @cdixon:

I like how it breaks down complex topics into simple elements, like this chart of different networks:

• Protocol is like SMPT email.
• Corporate is like creators on YouTube.
• Blockchain is like BTC or ETH.

He says there's been 2 eras of the internet and we're moving into the 3rd era called "Read Write Own."

“Read” Era: You could put up a static website. Little to no interaction on websites.

“Read-Write” Era (current): Posting and publishing for anyone to a large audience. You can use and interact on networks like X, Amazon, or YouTube....but not own them.

“Read-Write-Own” Era: You can own pieces of the network you participate in. This is like the Ethereum network where you can interact with it, use it, but also own pieces of it as tokens.

Good book so far!

On one hand, this seems like a bad billboard....
❌ No description.
❌ Not obvious what the product is.

On the other hand, it got me to Google "Really . com" while pumping gas and looking at this thing....so maybe it worked!

Turns out it's some sort of privacy-based phone service.

However if I was just driving by in my car and couldn't Google this right away I doubt I'd care enough to look it up.

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:

It's probably the lowest effort to learn, yet highest impact concept:

Just remember "A.I.D.A" and you've got it memorized!

Last year I was excited about self publishing another book, but I never put it out because:
❌ The subject matter wasn’t that big.
❌ I doubt this could be an all-time best seller.

...but I still wanna do it!

It'll be only 50 pages and I am setting the pencils-down date for end of June 2024.

I'm just putting it out there so I'm shamed into working on it harder!

My buddy Noah Kagan moved his YouTube studio to a different room, and this is the barebones V1 getting it setup.

I can’t wait to see progress and final result! Seeing behind-the-scenes of video studios is fun.

....speaking of watching the progress of video studios, here's a Before/After of my own home office:

BEFORE:
Just a raw 13' x 14' room with concrete floors (extremely echo-y).

AFTER:
1. Added wallpaper
2. Put a big ass rug down
3. Positioned desks to face pretty wall
4. Hue lighting to control everything

This one room actually multi-functions as a:
- Home office
- YouTube studio
- Co-working space
- Overflow guest bedroom

Here's how it's setup:

I like how the space is multi-functional. For example if I have the whole family over and we need more bedrooms, the couch folds out into a Queen-sized bed and makes another guest room:

I can also adjust the lighting with one touch so the color range can change instantly like this...

...to this:

Fun!

I found a weird snack I’ve been enjoying a lot (no affiliation to this): It's called Obleas by ConsciousSnack and it's got:

• 6 ingredients.
• 42 calories for entire package.
• It has about 25 ultra-thin wafers.
• You can snack on these for like an HOUR.
• Can crack into small pieces with almost no crumbs.

I love snacking on stuff, but if I were to just sit for 30 minutes popping Pringles, I'd eat 1,000+ calories EASILY.

I can sit there snacking on these, breaking them into pieces, and get only 42 calories. There's also very little sweetness so I don't get sugar cravings after these.

Fun little find I randomly found at a store in Austin!