25 Content Ideas for B2B Companies

Today’s savvy B2B marketers create thought leadership content and share it on LinkedIn and elsewhere. Here are 25 specific ideas, but there are many more. We are fortunate to have so many types of content to leverage on LinkedIn now. Here are 25 to consider:

1.   Articles or posts that provide tips for your client's most pressing problems, issues, or opportunities.

2.   Industry reports that provide detailed analysis and insights on trends and challenges facing a particular market or issue.

3.   White papers that explore specific topics in-depth or provide a strategic analysis.

4.   E-books 📕 or downloadable PDFs that provide a comprehensive step-by-step guide on a particular subject.

5.   Webinars or videos that offer live or recorded presentations on a hot educational topic.

6.   Recurring blog posts, articles, or newsletters 📰 that provide monthly updates and commentary on industry news and trends.

7.   Infographics 📊 that visually represent statistics in an easy-to-understand format.

8.   Case studies that document the challenges and solutions your company has implemented for a particular client.

9.   Research 🔎 studies or survey results that explore a particular topic or industry in-depth and present original findings.

10. Podcasts that provide expert interviews and insights on industry-related topics.

11. Social media posts 😀 that provide quick updates on industry news, trends, and opportunities.

12. Surveys (or LinkedIn polls 📈) that gather data and insights on specific topics.

13. Interactive tools and calculators that help users to understand and analyze industry or market data and trends.

14. Special virtual events that allow users to attend live, audio, video, or recorded presentations, webinars, and other interactive content.

15. Quizzes and assessments that allow users to test and compare themselves.

16. Industry forecasts and predictions that offer insights into future trends and developments.

17. Checklists ✅ and templates that provide best practices for specific tasks.

18. FAQ pages that provide answers to common questions and concerns related to the industry or market.

19. Glossaries that provide definitions of key industry terms and concepts.

20. Event listings and calendar 📅 of upcoming industry events, shows, meetups, and conferences.

21. A guide to industry-specific certifications, marketplaces, social media communities, groups, events, publications, training programs, mobile apps, software, games, podcasts, databases, videos, or other resources.

22. Comparison guides and product reviews to help users understand the differences and similarities between different products or services.

23. Expert roundups that feature insights and commentary from industry experts.

24. Industry best practices and standards guides that provide detailed guidance on established industry standards and best practices.

25. Industry benchmarks and performance metrics that detail industry-specific performance data and metrics.

What would you add to this list?

---------------------------------------------------------------------

Post Road Consulting LLC is an independent LinkedIn consulting and training company. We help companies grow with LinkedIn for branding, sales, and hiring strategies. The owner and chief consultant is Sandra Long. You can contact us via LinkedIn messaging directly to Sandra OR email her at Sandra@PostRoadConsulting.com for an initial consultation on how we can help your team.