Josh Spector’s Post

It's best to be proactive than to react Your content strategy often defines your place in the market Most times, your success doesn't depend on what the competition is doing It's what you are doing with your solution that matters How effective does your target customer find your solution? How well does your copy reflect its strength? It's best to be proactive so as to be ahead of the competition

😍 How to create perfect content... Step 1) Work with genuine customers. Step 2) Instruct them to keep it authentic. Step 3) Hit home every pain point and solution.

When you're dialed in, no one can touch you. Your content becomes a magnet. Your focus sharpens. Distractions fade. You stop f*cking around and asking: How do we stand out? How do we attract the RIGHT clients? Is the answer more? More content? More ad spend? More emails? There's comes a time when you realize the answer isn't more. Because you have clarity. It starts with becoming dialled in with your positioning. What’s your next move? What do you need to give up to be more dialled in? P.S. If you want to get better a positioning & writing copy to attract clients, my newsletter is the place to be: Drop your email in here → https://lnkd.in/g-RvP4_h

I know you are writing your newsletter intending to provide great value. I know you know your newsletter is a great way to make sales. So stop struggling to get eyeballs onto your newsletter. 👀👀 I’ve put together a great FR*E INTERACTIVE workshop that, not only, shares all of the tips to get people reading your newsletter but also: 📗 Helps you get 20 content ideas ✒️ Provides tips for writing great emails, ☑️ That get people clicking your links $ So you are making sales or adding folks to your list.

The secret behind converting attention to profit. Is never about: →Creating good content →Good copy →Or exceptional offer. But about making the first Impact: →Think of it like making the first impression. →When you meet someone for the first time. →Without having this first effect. →Nobody might want to listen to you. →Nor talk of consuming what you have to offer. But all that changes with your positioning. If done right... →Everyone pays attention. →And go deeper into you. →By consuming what you have to say/offer. →And convert attention to interest. →Then interest to profit. Think of your positioning as the hook: →That draws your audience into your world. →To feel your message. →Deep inside →It's all about positioning. →That you understand them. Do you agree? If you find this helpful, please consider: • Reposting this ♻️ • Giving me a follow (+ 🔔) for more. PS: DM me "position" If you want your audience to feel your message.

Most subscribers only skim the first few lines of your newsletter. That's why... Include these key elements at the top: 1. Compelling preview text 2. Teaser for full content 3. One single external link This approach can boost open rates and engagement as well.

This is the perfect time for a copy “tune-up.” Forget big changes focus on small adjustments with big impact. Start with your top-performing content. What’s making it connect? What resonates most? Now, look at what’s underperforming. Identify the gaps does it lack clarity, value, or relevance? Dial into your audience’s current needs and goals. With the new year coming, they’re already shifting their focus. A few strategic tweaks can maximize your impact. End the year with copy that’s stronger, clearer, and on target. Today, take 15 minutes to review and refine a single piece. PS: How often do you refresh your copy to stay relevant?

The Power of Odd Numbers: When listing items or benefits, Use odd numbers (like 3, 5, or 7) instead of even ones. Odd numbers feel more natural and are often perceived as more authentic or surprising, Which can make your copy more engaging. For instance, "5 Ways to Boost Your Productivity" tends to draw more attention than "4 Ways" or "6 Ways". It's a subtle psychological trick that can make your content stand out!

Delivering a blog post to your client won’t always solve the real problem. Here’s the thing: Great content requires a deeper dive. 🔍 What’s the actual business challenge? 🤝 Who is the business trying to influence? ⏳ What measurable result should the blog post deliver? Content isn’t a band-aid. It’s a precision tool, like a scalpel, crafted to tackle specific pain points. When you position yourself as someone who doesn’t just create but solves, you stop being just a content provider. ✅ You become a strategic partner. So, next time a client says, “We need blogs,” don’t just say, “Sure!” Say, “Let’s talk about what you really need.” 😎