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How I Built a $12 Million Company With a Team of Just 15

Niche Pursuits Podcast
7.84K subscribers
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653 views 1 day ago
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Joe Davies, the co-founder of Fat Joe, an agency that specializes in providing premium backlinks and content for agencies. Joe shares his journey from the early days of SEO to growing Fat Joe into a successful business. He talks about everything from productization, outsourcing, and scaling a service-based business, and how he earns $12 million a year in revenue with a team of just 15. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com ----------------------------------------------------------------------------------------------------------------------- Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ---------------------------------------------------------------------------------- …...more
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Introduction

0:00

The Early Days of Fat Joe

0:14

Growth and Challenges

0:49

Joe Davies' Background in SEO

1:37

Starting Fat Joe

2:35

Overcoming Initial Hurdles

4:27

Scaling with Outsourcing

7:06

Productization and Business Model

11:15

Operational Benefits of Productization

20:35

Understanding Productized Business Margins

25:03

Identifying and Targeting Your Market

25:17

The Benefits of Working with Agencies

25:52

Delivering Campaigns Without Consulting

26:17

Differences Between Agencies and End Users

26:55

Simplifying Business Processes

28:29

The Value of Productization

32:29

The Importance of Customer Support

36:14

Strategies for Growing Your Agency

37:58

Effective Advertising Strategies

42:00

The Role of Branding and Expos

45:38

Final Thoughts

48:54
How I Built a $12 Million Company With a Team of Just 15
In this episode of the Niche Pursuits podcast, Jared Bauman sits down with Joe Davies, the co-founder of Fat Joe, an agency that specializes in providing premium backlinks and content for agencies. Joe shares his journey from the early days of SEO to growing Fat Joe into a successful business. He talks about everything from productization, outsourcing, and scaling a service-based business, and how he earns $12 million a year in revenue with a team of just 15. Ready to join a niche publishing mastermind, and hear from industry experts each week? Join the Niche Pursuits Community here: https://community.nichepursuits.com ----------------------------------------------------------------------------------------------------------------------- Be sure to get more content like this in the Niche Pursuits Newsletter Right Here: https://www.nichepursuits.com/newsletter ----------------------------------------------------------------------------------------------------------------------- Want a Faster and Easier Way to Build Internal Links? Get $15 off Link Whisper with Discount Code "Podcast" on the Checkout Screen: https://www.nichepursuits.com/linkwhi... ----------------------------------------------------------------------------------------------------------------------- Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201crea... ----------------------------------------------------------------------------------------------------------------------- Links & Resources His company, Fat Joe - https://fatjoe.com/ His free agency community - https://scalers.so/ His Twitter - https://x.com/fatjoedavies -You can learn more about me and get additional website tips at: https://www.nichepursuits.com -You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com -And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioni... Thanks for watching and please consider subscribing to the main Niche Pursuits YouTube channel by clicking here: https://www.nichepursuits.com/youtube Timestamps: 00:00 - Introduction 00:14 - The Early Days of Fat Joe 00:49 - Growth and Challenges 01:37 - Joe Davies' Background in SEO 02:35 - Starting Fat Joe 04:27 - Overcoming Initial Hurdles 07:06 - Scaling with Outsourcing 11:15 - Productization and Business Model 20:35 - Operational Benefits of Productization 25:03 - Understanding Productized Business Margins 25:17 - Identifying and Targeting Your Market 25:52 - The Benefits of Working with Agencies 26:17 - Delivering Campaigns Without Consulting 26:55 - Differences Between Agencies and End Users 28:29 - Simplifying Business Processes 32:29 - The Value of Productization 36:14 - The Importance of Customer Support 37:58 - Strategies for Growing Your Agency 42:00 - Effective Advertising Strategies 45:38 - The Role of Branding and Expos 48:54 - Final Thoughts

Follow along using the transcript.

Niche Pursuits Podcast

7.84K subscribers
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