When you're trying to reward your most loyal customers, it's common to give a discount to free product.
There are non-financial rewards you can give too:
- early access to new products
- free guides, manuals, or other educational products
- invitations to events (physical or virtual)
- creating case studies or interviews of customers
- priority customer service
All of these won't apply to every type of store but at least one should work in your store.
If you'd like to have your customers analyzed and segmented to explore specific advice on how to build their loyalty, Repeat Customer Insights can do all of that for you.
Eric Davis
Market to your customer's timing
Figure out how long customers wait in-between purchases and you have a key component for your marketing timing. This is the basis of the Average Latency metric and Order Sequence Report in Repeat Customer Insights.