ZERO to 21K Visitors and $2000 per month in 9 Months – Kitchen Affiliate Niche Site Case Study

This case study covers the journey of a client who bought a Done-For-You Amazon affiliate website from us, and how the site went from nothing to reaching $2000/month and averaging $1300 in recurring monthly commissions even after the December 2020 update.

Related Services

• Our Keyword Research, Content Writing & Posting Service
• Our Done-For-You Niche Website Service
• Our On Demand Niche Website Service

The Plan

The client wanted to ensure that the niche they targeted was small enough to be able to get the site to become an authority site in it, while being large enough so that we can find plenty of low to medium competition keywords to target.

We ended up agreeing on a Kitchen product category, which expanded to another category (can’t be revealed in order to preserve the client’s privacy).

The product category wasn’t exactly what I’d call a low competition niche, but it was underserved in terms of content quality of many of the competitors that were dominating it.

The plan was to start off with the lowest competition keywords in the niche, the “low hanging fruit”, so to speak, and move up in difficulty as we went.

We were to produce 30,000 to 50,000 words of quality content per month, while at the same time the client bought link packages they deemed affordable and had good reviews on an online forum. This isn’t the link building strategy we advised on, as it was rather risky, but it did work for this particular client.

Timeline & Execution

Once the client chose a niche, they decided to go with a brand new, brandable domain name.

We found 300 keywords that we considered were the best to target in this niche, then went and checked the allintitle results for all of them.

Even though we started by looking at keywords with low allintitle results (or the Keyword Golden Ratio, if you prefer to call it that), those were exhausted rather fast, as we only found 20 or so of those keywords to start off with.

After looking at SERPs manually, we handpicked a dozen other keywords and advised the client that those were low enough competition to target in the beginning along with the KGR keywords.

They took our advice, and we next decided on the word counts for each article. We decided to go with the average article size of the top 3 ranking pages for each keyword, plus another 10% on top. We ended up agreeing on 30 initial keywords to target with the 50,000 words of content the client initially ordered with their niche site.

Four weeks later, the site was done and all content was posted.

Two weeks later, client went with the next batch of content, 35,000 words.

Results

Less than two months after the site was launched, we started seeing the first ranks appear.

These were by no means great ranks, just in the top 100, with only one keyword on page 1. While it usually takes longer for keywords to start popping up, Google loved this site straight from the start:

Over the next few months, the client purchased another 50,000 words of content, and bought the link packages they picked, which included niche edits and forum/Q&A type links.

We went heavy on internal links once the first batch of content was up, doing 5 to 8 relevant internal links per article. We continued doing this with the next batches, and inserting more internal links in the content that was posted with the first batch, once there were enough articles to link to.

Three months later, the site was already at 500 visitors a day:

In May, the site reached $1000/month in commission. In November the site reached $2000 a month:

Ahrefs data kept up with the progress of the site:

At this point in time the site is worth roughly $40,000 at a 30x multiple, since it’s earning $1300 per month on average. It took a hit with the December 2020 update, thus the lower earnings. However, it’s now recovering and back at 70% traffic and earnings from what it was before the update. Current Ahrefs stats:

No additional content was added after these ~135,000 words. The client doesn’t have any future plans for the site at this time.

June 2021 Update

The site has now fully recovered after the December 2020 update, and is doing better than ever, reaching ~$2000 a month again: