Author of "LinkedIn for Personal Branding" l Keynote Speaker l TEDx | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" | Helping Teams and Leaders l Let’s Amplify Your Event
Some of my students and audiences are surprised that I don't advise them to do ALL their communications on LinkedIn Don't get me wrong. I love ❤️ teaching all the cool ways to use Linkedin for prospecting and communicating. However, the best results come from a multi-channel approach to prospect and client communications. Consider this: ✅ Each of us has preferences in terms of how and when we like to be communicated with. Have you figured out what works best with each of those that you care most about? ✅ Some prospects consider your phone ☎️ call an interruption of their day. Others will ignore your email 📧 and some will not be aware of what is happening in LinkedIn. ✅ When repeated attempts to call or email someone doesn't work, I love to switch gears ⚙️ over to social. For many users, they are open to a message from a first-level connection. ✅ Why not call or email PLUS send an invitation request at the same time? Let your prospect know you are interested. Be sure to send a friendly non-pitch message! What about you? What form of communication do you use first? Do you know your client preferences? #sales #B2B #SalesBySandra
Thanks for the valuable reminder, Sandra Long, that we have multi-channel options to strategically choose from…as well as the importance of communicating with others using the method that THEY most prefer.
Sandra Long - this is so SPOT on! Tonite is our first night of the semester at Western Connecticut State University and Monday is first day of semester University of Rhode Island. I will share this wisdom with my students - in preparation of your visit to both classes this semester. The students always learn SO MUCH from you and enjoy reading your book cover to cover! #SalesBySandra
Paul Lewis
1y
I always advise on taking a multi-channel approach when in come to engagement.
I either email, DM on LinkedIn or text depending on the circumstances.
Sandra Long Yes, I have you found that certain forms of communication work better for different people? For me, I am your last bullet point, I like to ☎️ call, follow-up with an email 📧 and then connect. Although, I give myself some time in between. 🌞
What I also love, is to surprise a connection by sending e.g. a video msg via LI - it is about leveraging the right channel for each individual and to choose the channel within the channel ;-)
We are used to getting so much spam that when you miss one message, you are more likely to get it on another channel. Great advice Sandra
Such a great reminder, Sandra - meet your customers where they are.
This is so important, Sandra! And also, falls more into the category of serving your clients where they are. Thanks!!
Follow Your North Star: Founder of Publio & CMO. HubSpot Solution Provider. Inbound Marketing strategies to promote your brand, grow your customer audience & build a predictable pipeline. Author: The New Content Culture
1yYour balanced approach sounds spot on. Go where your customers are. I recently started experimenting with a tool called Clay, which helps you stay in touch with people based on a variety of connecting points. It is similar to Cotactually in recommending followups, which was bought by Compass Real Estate and shut down much to the dismay of many. It is nice to get a summary of people and their activity to reach out to every day. Check it out.