Josh Spector’s Post

This should be interesting...

We see the finished product. Not the convoluted initial idea. Not the crappy first draft. Not the work in progress. It’s easy to forget the art we consume didn’t always look that way. The artists who created it initially saw a much different version — one that didn’t work. But they chose to stare down its flaws. Willed themselves to mold the work we love from them. Keep that in mind the next time you assume your work isn’t good enough. Maybe it isn’t… Yet. You’ll never know if you look away.

Want me to help you craft the 30 most crucial sentences in your business? Here's your chance. My new Skill Session, THE SENTENCE COLLECTION, is now available! It Will Help You... • Attract and convert your ideal customers • Clearly communicate the value you offer • Ensure your messaging is consistent • Save time when creating content and marketing materials What You Get: The Sentence Collection is a 51-minute video where I give you templates and tips to write the following: 1. Your goal statement 2. Your value proposition 3. Who your work is NOT for 4. Your social bio 5. Your pinned post 6. An awareness poll social post 7. A compliment social post 8. A direct message to a new follower 9. Your newsletter signup page headline 10. Your email list signup thank you page 11. Your welcome email subject line 12. Your re-engagement sequence subject lines 13. A cross-promotion pitch email 14. The copy for links in your emails 15. Your privacy promise 16. Your email signature 17. Your cart close sales email subject line 18. A promotional email subject line for when you send multiple emails in a day 19. Cold email subject lines 20. How to say no 21. The opening line of your podcast intro 22. How to answer the question, "Tell us about yourself." 23. Effective questions to ask on your podcast 24. The first sentence of your sales page 25. A sentence to include when you offer a money-back guarantee 26. The first thing to say when you start a meeting or coaching call 27. A question to ask when you request a testimonial 28. Blog post headlines 29. How to promote your product within a blog post 30. CTA copy for buttons on forms --- The Sentence Collection is only available to my Skill Sessions members. Let me know if you'd like to know more about how to become one and get it!

Here's what I'm sharing in my newsletter tomorrow... And WHY I'm sharing it. 1. A step-by-step guide to getting sales from LinkedIn. Because Hala Taha shared some serious knowledge with Michael (Mike) Stelzner on the Social Media Examiner podcast. 2. A quick way to figure out if your content is valuable or just interesting. Because the difference could be the difference between whether your audience grows or not. 3. Simple tactics you can use to get more paid subscribers, website traffic, and book sales. Because I know you want them. 4. A 10-minute exercise that will make you a MUCH stronger copywriter. Because it's as simple as knowing where to look. 5. How to write a newsletter that gets you consulting clients. Because a consulting expert was cool enough to share what he's found works best. 6. 10 ways to come up with interesting ideas to write about. Because Henrik Karlsson was generous enough to share his process. --- My newsletter with all this stuff hits inboxes tomorrow morning. Sign up at the link on my profile to get it.

I NEVER say no to something and regret it 10 minutes later. I OFTEN say yes to something and regret it 10 minutes later. How about you?

Want more paid subscribers, traffic or sales? I tell you how to get them in my new podcast episode. 5 things you'll learn: 1. Where to place testimonials in sales emails. It's at the 3-minute mark. 2. What to say in your subject line to get more people to open your promotional emails. It's at the 5-minute mark. 3. How to address different types of buyers in a single sales page. It's at the 10-minute mark. 4. The first thing I do when analyzing website traffic stats. It's at the 14-minute mark. 5. The most clever (and simple) approach I've learned to analyze the performance of your content. It's at the 18-minute mark.

You’ll love some newsletters and read them all the time. You’ll like some and rarely open them. You’ll hate some and unsubscribe. You’ll get some you never signed up for and get frustrated that you can’t figure out how to unsubscribe. It’s kind of a metaphor for life if you think about it.

Look at the sales page of the last product you bought. Ask yourself these questions: 1. What made you think this product was for you? 2. What’s a reason you might not have bought it and what on that sales page counters that reason? 3. How much of the sales page did you actually read and which sections did you read? 4. Was your decision mostly made before you even went to the sales page? If so, what made you decide to buy before seeing the sales page? 5. What single sentence on the sales page did you find most appealing? Congratulations, you just gave yourself a free copywriting masterclass.

I bet if you do this every day you’ll become incredibly successful: One hour of writing. One hour of learning. One hour of selling.

Is your content valuable or just interesting? A simple way to find out: Before you publish it, ask yourself: “What can someone DO after consuming this content that they couldn’t do before?” If the answer is nothing... Your content may be interesting, but it’s probably not valuable. Valuable is actionable.