SAMITA LAB CURRICULUM 2025

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When I gave my TEDxTalk in 2013, I had 6 weeks to prepare

I have a different prposal on how you can prepare
What does work look like?

You're posting daily on your medium of choice. You're testing the market and collecting data on an Excel about what your audience is rewarding you for. And what you audience doesn't want.

From there, we’ll be working together through each phase of The Samita Lab Mastermind ™.

That has been responsible for…

Helping Katie (President of an affordable housing concern) close lucrative contracts from LinkedIn in 9 months.

Helping Divya raise $20MM for her first fund. See case study.

Helping Elisse (Left corporate to start her own consulting firm) close two $100K contracts and activate her network each week. See case study

Now, if I were you…

I’d probably have a lot of questions…

So let me answer them.

How Does It Work?

When you join we’ll have a 1-1 call to see where you’re at and build out your Engage & Convert Framework™.

You will go through these systems in bite sized chunks, follow the action steps and report back to me and so I can look over everything, answer any questions and make sure it all looks good.

If you are ever feeling confused or stuck you’ll have me on the other side of 1-1 private slack channel to get you crystal clear on your next steps and what you need to do.

You’ll be inside a private community with all the other women leaders on the exact same mission where there’ll be discussion daily with everyone inside the group sharing their ideas, celebrating wins and supporting each other.

Every month, I’ll be personally teaching a 2 hour new module live on zoom covering a new part of the Engage & Convert Framework - then each week we’ll be working together to implement what you’ve learned.

(Call Time: 6pm -8pm EST It will be recorded and uploaded the next day so you don’t need to be there live. We have people all the way over in London who make the calls and they’re getting on just fine.)

I recommend allotting at least 3 hour per month towards our calls and implementing the work yourself.year and tell me nothing worked…

But come in, do the work… I’m happy to help you dial it in, troubleshoot or whatever else… until we do.

You gotta do the work, and I’ll give you the tools… Deal?

What's The Investment?

Samita Lab Mastermind

Upfront Payment: $33,000 (Save 10%)

Payment Plan: $36,000 (12x $3025 per month)

What do you get?

Access to Joya (1-on-1):

1 two-hour monthly intensive with Joya + Engage & Convert Framework Program.

24-7 Slack Channel access to the community of 7 other women leaders on the same journey

(Payments will be collected via Stripe)

Are There Any Bonuses?

I mean these are the biggest bonuses of all…

During the 12 months, you are building a powerful personal brand that gets clients.

Your audience is also telling you, what from your zone of genius, they want from you.

By month 9, you have enough data from your audience to give a TEDxTalk on a NYC stage.

It gives you instant credibility as a thought leader in your field

It’s professionally filmed and edited, generating a digital asset that makes you more than just the service provider.

A retreat in NYC in January,

You only meet in person 3x since everyone is around the country and around the world)

A retreat in Corfu, Greece June

What is going to set you apart is your personal stories. In your personal story lies your leadership story. We had to Corfu for your Deep Writing and Reflection Retreat to harvest those stories that will support your personal brand and your TEDxTalk Nov 2025

Full Access To The Samita Lab Mastermind Community

During our year together, you’ll be a fully-fledged Samita Lab Mastermind member. This means you’ll be in a tight-knit group of driven women leaders who are constantly supporting each other, raising their standards and crushing goals.

This means you’ll have full access to our weekly office hours calls. (Tuesdays at 8am EDT)

You will be held powerfully accountable and grow as a business owner.
Lifetime access to the Sentia AI idea generating machine

The TEDx Talk on stage in front of a live audience at the end,

positioning you as a thought leader

Founding members will have lifetime access to the current version of our Sentia AI even after the program has ended. Enabling you to create high impact lead generation content effortlessly.

Yep, I told you there's a lot… Just one of those bonuses alone (a TEDxTalk) is worth more than the investment you’ll pay for this program.

Results I've created for clients

She got two promotions in the 2 years of working with me.
She finally learned how to create thought leadership that got her clients
She upped her self worth
She's now creating a $200MM real estate fund. She started with $50MM.
She drafted case studies for the first time to show how her business could scale for a national client. She landed a national client.
She handled conflict with legacy employees as her business grows to $100MM.
She bought a franchise. She now runs it.
She quit her corporate job and just got her first paid speaking gig.
She couldn't get past the first interview. Now she has a job and a 15% pay bump.

About Me:

News anchor on major networks for 20 years (business news)
Gave a TEDxTalk in November 2013 and have been paid 18x to give that talk since
Grew from 2K to 11k followers on LinkedIn in 6 months
Have headed up the Women's Leadership Lab for 12 years

What I advise on:

Personal Branding

The #1 thing that makes content go viral
How to define your personal brand and niche
My system for finding ideas, templates and writing faster.
How to build community around your ideas
How to give an impactful TEDx Talk

Monetization

Three ways to do business development once you’ve built the community. What's your outreach strategy?
How to write an impactful newsletter (and why it’s important)
The tools you need for impact

Mindset

Daily journal prompts for a better mindset
How to stay accountable to your growth goals (weekly, quarterly, daily)
The best method for rewiring the self limiting beliefs that are currently running you
The courage to tell deeply personal stories for impact

I look forward to meeting you!

Who this is for:

You have built a career and now have learnings to share.
You are seeking community of like minded women who share the same goals.
You are seeking accountability and an able bodied sounding board, qualified and vested in your success.
You have the strategy in place, but need support around execution.
You want to build community around your offerings.
You have workshops, services, frameworks to sell but don't know how to get clients.
You don't know how to create thought leadership that converts.
You don't have the tools to post consistently. It feels like a slog.
You have always wanted to give a TED Talk.
You welcome adventure (because that is a big way that I drive programming).

Q1 Ideate, Research

Dates of meeting

Jan 25th kick off retreat
February 20th
March 20th

When do you come up with ideas for your content? Let me show you how to bank those ideas into a repository. The tools to use to easily access them.

When do you do research for books, articles, quotes, tweets that support your position? Let me know how to search for and bank those.

Whats your hub content? Is it a newsletter, blog, podcast, Youtube channel? Let's nail this down.

How to create. How to write. Tools for templates on what to write

When do you write your content? When do you edit content? Those activities don't necessarily happen in the same sitting.

Let's build a template for your content so you aren't facing a blank page, wondering what to write.

Four important editing questions to ask yourself before you hit publish.

Q2 Writing

Dates of meeting

April 17th
May 22nd
June 11-13 Retreat Corfu

Templates to help

Creating a call to action (CTA)

What's the CTA leading up to the publish date? How to create them.

What's the CTA after the publish date? How to create this.

How many of your posts should have a CTA and how many should not?

Create a publishing calendar.

Create UTM Tracking to figure out where your highest quality prospects are coming from?

Create a community around your hub content and email capture mechanisms

Products or offers (Do you offer workshops. Do you offer speaking gigs? Are these in a place where people can easily find them?)

Do you have a system for reviewing your published content weekly and tweaking it? We review a few options.

How to take one piece of content and turn it into several pieces. Learn to extend the shelf life of your content by creating 7 short form pieces.

Build a publishing schedule

Build an engagement schedule. Remember one of the key ways to build your following is by adding value to other conversations. How do you identify who to follow? What are the best practices for engaging?

In June, we head to Corfu, Greece for the "Deep Writing and Reflection Retreat" June 10-12, 2025

We are going to go through exercises to harvest stories (personal stories) that will be in service of your TEDx style talk on stage in November.

What does the retreat look like?

Cost: You cover flight and hotel. Everything else you do on the ground --I take care of.

Plan to arrive in Corfu by the evening of Monday, June 9th.
Tuesday, June 10th: Spend a day at the writing studio, doing the first set of Deep Writing and Reflection exercises.
Lunch will be catered.
Wednesday, June 11th: 9am An Adventure.
Dinner in town.
Thurs, June 12th: Deep Writing and Reflection Exercises in the morning.
In the afternoon, since we are focused on creating a personal brand and making it your own, we are headed to a special class.
Friday am: depart.
See videos from the retreats in 2023 at a villa in Tuscany and the deserts of Marrakech.

Mastermind Member Zeena Gupta, Class of 2022, had a breakthrough on the retreat in Morocco:

"There has been a voice in my head since childhood about "You're not worthy" At the retreat in Morocco, I built awareness around it. Because of this questioning that we've been doing, the shadow work, it has completely lifted me up and opened me up to a whole new world.

I felt a sense of belonging where I didn't before. A belonging is to this expansive mindset."

Zeena Gupta, Senior Associate, Baker Tilly and brick and mortar business owner.

The 2025 Samita Lab Mastermind offers the following benefits:

Explore the deep questions and do the personal development work you aren't doing anywhere else..
- Why is this important? Your business or professional life is only as healthy as you are. The mindset and journaling work we will do in this container run in parallel with the professional work.

Surround yourself with a group of intelligent, motivated, and deep thinking women who will all support and celebrate the success of the group.
- Why is this important? Sure, we have friends who mean well. We have work colleagues who lend an ear from time to time. But, do you have women around you that want the $100,000 sale and have regular conversations with you about it? You will find that woman in the Samita Lab Mastermind. You are the sum of the 5 people you surround yourself with.

Robin Sharma has said, "The bigger the dream, the more important the team." You're only as good as the people around you.

The same consistent group meets January 2025-December 2025.
- Why is this important? Members have the benefit of knowing you, knowing your history when they weigh in on your challenges.
Monthly Accountability. It is one thing to think about your challenge. It is one thing to write about your challenge. It takes the accountability to the next level when you have to articulate it out loud in a trusted space.
- Why is this important? If you didn't have to show up each week and report on the progress of your goal, it would be incredibly easy to keep 'kicking the can' down the road. It's also easy to keep stewing over the goal and never get any ideas on 'the next action step' or 'why we even want it.' This is where accountability is so key.

Why Invest in Learning to Build Your Personal Brand?

You think the only way you get big checks or big contracts for your business is by putting in the face time, getting on a plane. There is another way.

It's by building trust.

How do you build trust? By sharing of yourself. Your values. The way you think. Its sharing it in the form of a steady drumbeat of thought leadership.

It attracts others who will want to work with you.

But most women leaders struggle to be consistent. They struggle to publish the right KIND of content that cuts through the noise and gets noticed. Most don't have systems and tools for banking ideas when it comes time to write.

This curriculum provides you with the systems and processes to publish content that converts. Whatever your goal.

If it was easy, we would all be doing it.

How It will Work?

We will meet once a month. 1-Two hour intensive. Our mantra for 2024 is 10x is better than 2x

What kinds of 10x systems and processes will be needed for the next version of you?

The dates of the intensives are all shared with you in January.
There are two retreats.
One to kick things off in January.
One at the mid way mark in June. This is a deep writing and reflection retreat in Nice, France, to harvest stories for your TEDx Talk on stage in Q4.

During the two hour intensive, we will spend 50% of the time doing deep personal development work. Your business self is only as healthy as your personal self.

We will spend 50% of the time workshopping each of your professional challenges. Since the cohort is together for 12 months, your fellow Mastermind members have the benefit of knowing you intimately when she weighs in with a solution.

Q1 Who are you? Who do you work with?
Q2
Q3 8 Week Storytelling Workshop
Q4 Readying for the TEDxTalk on stage

How does this differ from your VIP Day?

My VIP Day is an intensive on strategy. This Mastermind is an intensive on execution.

In a VIP Day, we do important foundational work: What is your existing brand?

What do clients love about working with you. What do you love about them?

What’s keeping your clients up at night?
What's your life story? What are the pivotal moments we can harvest? How does it inform the work you do today?

Which 2 platforms are you going to show up on?

With a VIP Day, we arrive at the one word, your one thing: What is universal about it? Why do people need to hear it now?

What are 3 subtopics

Let’s create 15 thought leadership ideas

After the VIP Day, is where people get stuck. How to generate new ideas. How to sustain the pace of publishing.

The mastermind is about sustaining.

There will be a formal agenda each month. It's very structured to get the results we want

Everything is planned out months in advance, including the dates of the Samita Lab Mastermind (see below) meets because everyone has obligations and responsibilities with work and home life. You don't have extra time. I keep every meeting focused with a formally scheduled agenda with exercises, hot seats, and discussion space. I'm efficient and I observe the timeline promised each month.

We start by sharing "wins." It gives you a chance to thank people who helped you and sustains, reminds you of the "juice" needed to get you to the goal you came into this Mastermind with.

Having done the homework, we get into the personal development inquiry/exercise of the month. There's no fear of sharing secrets in this space because the members of the Samita Lab think abundantly. We each know that this type of growth is not a zero-sum game.

We feature a 'hotseat' each month, where one member gets a full 20 minutes of the members' time to dig deep into their challenge. Each member also brings her own challenge she needs advice on, whether its related to business, health, team, finances or something else. It's valuable because we are all somewhat vulnerable, which is an opportunity we don't have in many settings. We can be honest about our struggles and get suggestions and advice from a high value group of women we trust. We go around the room and take turns sharing.

The Complete Agenda is available upon request.
NOTE: This can be useful for securing corporate sponsorship.