Josh Spector’s Post

Here's a content strategy template for you: 1. My ultimate goal is to get [specific type of people] to [specific action you want them to take]. Example: My ultimate goal is to get creative entrepreneurs to buy my Skill Sessions and Clarity Calls. 2. They want to go from [Point A] to [Point B]. Example: They want to go grow and simplify their business. 3. My content will help them get there by teaching them how to [List at least 3 things] Example: My content will help them get there by teaching them systems and strategies they can use to identify their ideal buyers, attract them, and convert them. 4. When they find a piece of my content valuable, I want them to connect with me by [insert connection mechanism] Example: When they find a piece of my content valuable, I want them to connect with me by subscribing to my newsletter. 5. Once they connect to me, I'll build trust with them by [insert trust building mechanism] Example: Once they connect to me, I'll build trust with them by delivering them consistent free value in my newsletter and answering their specific questions with suggestions. 6. Once they trust me, I'll introduce them to [product/service/offer] by [insert conversion strategy] Example: Once they trust me, I'll introduce them to my Skill Sessions and Clarity Calls through my newsletter welcome email, content, and one-off Skill Session sales. 7. Once they purchase and get the promised result of my product, I'll do ____ to turn that success into more buyers and additional revenue. Example: Once they purchase and get the promised result of my product, I'll get testimonials and offer upsells to turn that success into more buyers and additional revenue. *** Get more content creation tips in my Content Maximizer: https://lnkd.in/dS3nGEmA