one of the biggest mistakes i see from publishers: the welcome sequence. it doesn’t stop at your welcome email. you need to use your welcome sequence as a nurture campaign throughout their subscriber tenure. it will improve your engagement, deliverability and drop unsubscribe rates by 50%. here’s how you can improve your welcome sequence: 1. once you acquire an email, send a welcome email immediately 2. after 7 days, send them your top articles viewed 3. after 14 days get more personal, tell your story, and introduce yourself properly 4. after 1 month, ask them to reply about their experience so far (keep this short) 5. week 6 - 8, time for an ask. send them a demographic survey to get more info on your subs 6. 4 months in, send them another survey. this can be a little deeper (their experience with the content, more demo data, etc...) 7. 1 year, time to thank them. send them a small gift of appreciation for being a subscriber for a year talk about a retention bomb 💣
Lee Blackwood
10mo
I really like the idea of spreading out the welcome sequence over months, rather than days.
Archna Sharma
10mo
Great insights on optimizing the welcome sequence. Personalized engagement is key. 💡
Teresa Wolfe
10mo
Useful tips
I help solo business owners harness the power of AI and content marketing for better visibility and increased revenue.
10moI like the suggestion to create a couple of demographic surveys. I'm curious to know what types of questions you ask. Thanks!