Just as important as building an ad campaign is tracking your ROI. Clickthrough rate is the leading metric for US marketers, according to StackAdapt, with cost per conversion and cost per click close behind.
As budgets slim, marketers have to do more with less. That means incrementality is key for 2023. While the shopping journey takes place across multiple channels, including in-person, it’s still vital to make sure your digital ad campaign yields a measurable result.
Adding it up: Digital advertising is more complicated than ever, but the basics still hold true. Advertisers need to:
- Be intentional about targeting their specific audience.
- Pay attention to ad format and channel when delivering ads.
- Track ad performance and be willing to adjust based on what is and is not working.
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