How to Get 1000 True Fans

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If you want to make money from your art or business, you need to create a fanworthy product or service.
This can be difficult to do, as it often requires dumbing down the product or service to make it more accessible to a larger audience.
Once this is done, it's rare for a business to be able to maintain a large fanbase due to the fact that they have cheapened the product or service.

Today's guest has been massively influential on Dan and Ian from the very start of their journey. Seth Godin is something of a legend in entrepreneurial circles, and he hardly needs an introduction.His books about marketing, creativity, building companies and personal development include Purple Cow, Meatball Sundae, The Dip, and Linchpin. They are frequent recommendations on this podcast and have long been shared among our listeners.

In addition, Seth has founded an intensive four-week alternative online MBA called altMBA. He has also created several podcasts including the popular Startup School and Akimbo. Today's show features a wide-ranging interview, which touches on a variety of topics including Seth's history as a writer and podcaster, what the business world can offer society and much more.