Author of "LinkedIn for Personal Branding" l Keynote Speaker l TEDx | LinkedIn Rebranding | B2B Social Selling l My Mantra: "Be a Friend First" | Helping Teams and Leaders l Let’s Amplify Your Event
Last week I taught two fantastic hiring manager teams about using LinkedIn. For the first one, we did a laser-fast "top of the trees" presentation. For the second one, we are going deeper and did the first of three sessions. What do we cover? ✅ Creating a candidate-friendly profile ✅ Understanding the savvy job seeker journey and....what profile and message content will attract the savviest candidates ✅ Highlighting the Hiring banner ✅ Expanding the network for greater search and visibility results ✅ Using search on LinkedIn.com vs. Recruiter search ✅ How to do a Star search ⭐️ ✅ Finding candidates at competitor companies ✅ Leveraging groups and events for hiring ✅ Finding local alumni to hire ✅ Messaging magic - saying the right thing! ✅ Leveraging company pages in so many ways ✅ Creating original posts to entice candidates ✅ Commenting on key company posts to attract candidates ✅ Posting or reposting jobs They were very enthusiastic and I am excited to hear about their progress. #linkedin #hiring #recruiting #business #sandralong
Bill Soroka
1y
Wow!! That training was packed with value Sandra Long ! Every one of those topics could be an entire class on its own. You continue to amaze me!
The ways you suggest using LinkedIn for hiring look incredibly useful Sandra Long!
Laura Powers
1y
What a comprehensive program you’ve designed here, Sandra Long - no doubt of great value to all your attendees. Congratulations!
Such excellent recommendations, Sandra! I especially appreciated that you included creating a candidate-friendly profile, as candidates are looking to see what kind of a person you are, as well as what the company is all about. Also, I agree that original posts to entice candidates are a great way to attract the kinds of candidates you are seeking. I suggest you also feature some of these posts. That way, the candidate will be more likely to see the posts then if the posts can only be found in your profile's Activity section.
Peggy Bud
1y
You always bring so much to your sessions. I’m sure the hiring managers learned so many easy to apply skills.
Natural talent for coaching and providing mentorship, offering expert guidance, and recognizing performance to achieve company objectives.
1yYour training sessions exceeded my already high expectations!!! I truly enjoyed your teaching style and appreciate how you helped our team better understand the power of LinkedIn! Thrilled that we’ll have more sessions to come!!!