📣 Free coaching time! 📣 Describe your ideal customer to me in a sentence. I'll give you a question to consider that may improve that description. ---- Btw, if you want more help honing in on your ideal customer, check out my Skill Sessions membership. When you join you get immediate access to The Niche Definer, The Expert Positioner, and The Client Generator. Each of those will help you clarify and communicate your value to attract your ideal customers. More details and excerpts here: https://lnkd.in/ghwem2VU
In my coaching practice, I support creatives and entrepreneurs to shed limiting beliefs and take authentic action toward their meaningful goals with clarity and ease.
Middle age men or women going thru a divorce, a loss or a very challenging period of life. They are consciuos of having a problem trying to get out of depression, but they only know the way of spending long hours in psicologic therapy sessions and never thought of art and creativity as a way of healling.
Someone burnt out in their corporate job and looking to bet on themself as a coach, consultant, or freelancer but doesn't know how to get started.
Really working on removing the "ands" from this after our recent session, but... My target audience are senior executives who want to raise their corporate/personal visibility but lack the time, resources, or writing skill to explain their Differentiated Value on multiple platforms. In terms of my descriptor (like Expert), the phrase I'm testing is "Communications Windex" after getting positive customer feedback. That said, I have "other" ideal customers are for my branding services -- recent graduates/college seniors and 55+ job seekers frustrated by the lack of traction they're getting. And yes, I know that violates the Difficult Business Decision, but right now I need both types of work to pay my bills each month. Parenthetically, I pitch my services with the foundation of what you're teaching in the Skills Sessions and what Marcus Sheridan is teaching about answering their questions. Too long an answer? Thanks for doing this.
My ideal customer is a 2-D artist who wants to grow their art business to make more money.
Personal brands selling digital products and services. (In early stages at this point - still trying to narrow down who'd value email deliverability and reporting services)
Expert-led firms (mostly professional services and consulting firms) that want better clients, larger engagements and higher fees. They deliver unique value but are not doing a good job of articulating it.
Analytics professionals that want to become a leader and improve their soft skills.
Ideal customer: online coaches who want to get their sh** together and grow their business past $100k in annual revenue
Want more clients from your content? I'll show you how.
1y📣BONUS TIP: Look for generic words in your description like “people” or “success.” An easy way to improve your description is to replace generic words with more specific ones - define who and what. Btw, if you’re finding this free coaching post helpful, I’d appreciate it if you share it with your followers. Thanks!