Josh Spector’s Post

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Want more clients from your content? I'll show you how.

Is your content valuable or just interesting? A simple way to find out: Before you publish it, ask yourself: “What can someone DO after consuming this content that they couldn’t do before?” If the answer is nothing... Your content may be interesting, but it’s probably not valuable. Valuable is actionable.

Josh Spector

Want more clients from your content? I'll show you how.

10mo

Also: Using this question as a guide also leads you to create more specific content instead of generic content which is also a good thing.

Shailendra Vijayvergia

I partner with coaches and business owners to deliver compelling email courses that build their authority without the hassle of writing.

10mo

Another way (may be a bit tedious) to find out: Ask for feedback on your content to ensure its value. This can help improve your content and make it more valuable for your audience.

Ingrid Balan

Secure Sites Team Leader & Co-Owner at VMU Life Simplified

10mo

I have always struggled with understanding what creating value is. And the advice around value is everywhere: "Make sure you bring value," but no one really tells you what that looks like. This clarifies it a lot, thank you.

Ingrid LiLL

Business clarity through simple sketches

10mo

Let me think. What can I do now that I couldn't do before reading your post? Ok, I can reassess my content. Will do. thanks!

Christine Whitmarsh, M.S.

Statistical Storyteller | Uncovering the stories tucked into the data margins that even the best AIs can't spot. | Data/Statistics + Psychology + B2B + Creative.

10mo

Wow, talk about walking the walk with this post prompting action! You made me review my LIn posts from the past few months (and then groan and roll my eyes at myself). Finally found ONE valuable one to repost. Thanks for this Josh Spector!!

Joe Bartmann

I help rural community developers and nonprofit leaders build the skills they need to do the work behind their work. 💛 Rural Thriverr | Nonprofit Exec | Facilitator | Worm Farmer

10mo

The nonprofit I lead (Dakota Resources) is shifting our social media and newsletter in a big way. The language you’ve given us here is super helpful. Our goal is to shift to 70% actionable value for the rural economic developers we support, and no more than 30% interestingness. This would be a flip from about 80% interesting and newsy stuff about ourselves and rural communities we help. We’re keeping the 30% because that seems to be best for our secondary target market—funders and partners. What do you think the right ratio could be for us?

Peace Akinwale A.

Freelance content writer for B2B SaaS | Increase traffic & conversion with SEO & engaging content

10mo

I think something "creators" or the marketing team behind the keyword research and the writing should do is to have a "why" behind their content. Why are they targeting this keyword? What's the business goal it could achieve? Is it informational— is it what they need to target right now? Do they want to use a CTA that hopefully converts readers— how will they do that? Is it part of pillar content strategy? I think these questions are what should be answered while creating the content strategy so they won't bother about alignment with biz goals after "creation".

Kerstin Heuer 🔥

Instant Brand Attraction 🚀 I don’t build brands – I position market leaders. 🎯 Category of One Branding for High-Performers.

10mo

What about changing someone's perspective? They might not DO something tangible but THINK differently. 🤔

Robert R.

Solutions Consultant | Pre-Sales | 10+ Years B2B SaaS/Cloud/aPaaS Experience | Veteran

10mo

Love this

Natalie White

Steward of family legacy. Portraits that connect generations and tell your family’s story. Working with families, UHNW and multigenerational families in business. Mixed media oil paintings. International locations.

10mo

Great question!

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