Look at the sales page of the last product you bought. Ask yourself these questions: 1. What made you think this product was for you? 2. What’s a reason you might not have bought it and what on that sales page counters that reason? 3. How much of the sales page did you actually read and which sections did you read? 4. Was your decision mostly made before you even went to the sales page? If so, what made you decide to buy before seeing the sales page? 5. What single sentence on the sales page did you find most appealing? Congratulations, you just gave yourself a free copywriting masterclass.
Smart! Half the time when I go to a page, I already know I’m going to buy … so, yes to #4. Which is why I hate when people have obnoxiously long/wordy sales pages. I think a lot of it is unnecessary.
Creative Director at DesignBolt. We help B2B marketing teams get more done with premium, on-demand design subscriptions.
10moLove a good reverse engineering strategy. If someone did this actively every day for a month, they'd learn SO much.