Josh Spector’s Post

5 Lessons From My First Product Launch 1️⃣ Planning Is Everything – A successful launch requires careful planning, from marketing strategy to production schedules- delays will happen so account for this. 2️⃣ Start Building Hype Early – Engage your audience before the launch with sneak peeks, teasers, and countdowns to build excitement. Do not leave it until the week of the launch. Work should be happening a month before on a daily basis. You will need 100,000 people to see your product before 100 buy. 3️⃣ Have a Backup Plan – Not everything will go smoothly. Be prepared for unexpected challenges and have contingencies in place. Plan for failure, if something doesn’t go to plan then what’s the next plan. The last thing that you want to feel is that you are blind sided by something that happens on the way. 4️⃣ Leverage Social Proof – Highlight early customers’ feedback or product reviews to generate more interest. People buy because other people buy. If your product is quality and people love it. Share the authentic experience and you’ll see results. 5️⃣Celebrate Success – Take time to celebrate the achievements of your first launch and analyze what worked so you can apply those lessons to future launches. There is always room for improvement, no matter how well you have done. Look at what other people in your space have done before and tailor it to yourself and what the market wants.

Ready to make a splash with your new product launch? Dive into these essential steps to ensure you're doing it right! From conducting thorough market research and developing top-notch products to building buzz, crafting a solid launch plan, and offering pre-orders, this is your roadmap to success. 🚀💡 Let's make your next product launch a game-changer! 1 .Market Research: Conduct thorough market research to understand your target audience, their needs, and preferences. 2 .Product Development: Invest time and resources into developing high-quality products that meet the needs and desires of your target market. 3 .Create Buzz: Generate excitement and anticipation for your new product through teasers, sneak peeks, and behind-the-scenes content. 4 .Build a Launch Plan: Develop a comprehensive launch plan outlining key milestones, timelines, and promotional activities. 5 .Offer Pre-Orders or Pre-Sales: Allow customers to pre-order or pre-purchase the product before the official launch to create early sales momentum. Follow us to know more!!

Learn about the steps involved in planning & executing a successful product launch. Discover best practices & strategies to ensure your launch's success 👉 https://ow.ly/vtQw50SrfB6 #ProductLaunchTips #MarketingStrategy #ProductLaunch

BEFORE YOU INVEST THE NEXT 5+ years into your product idea….Here are my 2 cents (if you have $10k-20k to risk:) - Get direct feedback through a small curated audience. Use a recurring theme/ wording you‘re recognized for. - Pull people in as you create your prototype. A small “deep“ audience will do. Heat things up by going live + demonstrate your product to a small fanbase - Focus on brand building before you focus on revenue. - Don’t worry about MVPs and A/B testing unless you know exactly what people want to buy from you. - Only launch on Kickstarter with a manufacturing partner and supply chain lined up. - Be cool with looking like an idiot. And if you don‘t want to burn your fingers with sustainable margins, quality control, packaging, and shipping…bring us into your boat: https://lnkd.in/gwRHdDW3

Does Perfect Timing Make or Break Your Product? It’s an intriguing thought that Steven Pope brings to the table: finding the right product isn't enough—it's about the when and where. Does this strategic trifecta truly dictate the success of your offerings? Let's dissect this formula to see how aligning your product with the perfect market timing and location can skyrocket your success. 🎯 Identify the Gap: Thorough market research is crucial. Understand what your consumers need and more importantly, when they need it. 🕒 Timing is Key: Don’t just launch; launch when your audience is looking. Timing your market entry can be the difference between a blockbuster and a bust. 🌍 Right Place, Right Time: Choosing the right channel and location is about being where your customers are. Whether it’s online or on the ground, be accessible. In a marketplace that’s as vast and varied as Amazon’s, positioning your product correctly in terms of time and place can be daunting but decisive. Are you equipped to make these crucial calls, or could you use some expert guidance?

Launching a new product? 🚀 Let's ensure your launch is as remarkable as your product! Here’s your roadmap to success: 1️⃣ Competitor Study: Master the Game Delve into your competitors’ strategies to uncover what makes them tick. Learn from their triumphs and missteps to carve out your unique market position. 2️⃣ Launch Timing: Time it to Perfection Timing is everything. Analyze economic trends and consumer behaviors to pinpoint the ideal moment to unveil your innovation. Strike when anticipation is high. 3️⃣ Product Packaging: Make an Impact Your packaging is more than just aesthetics—it’s your brand’s first impression. Craft it to captivate and convey your product’s value clearly and compellingly. Excited to bring your product to market? Let's get started on crafting your winning launch plan! Share your thoughts below on which step you find most challenging.

Over the years of product development experience, here are my top 5 powerful steps for a successful hardware product launch. 1. ⚡ Prototype fast: Get those early versions out quickly so you can gather feedback and improve. 2. 🏭 Optimize your supply chain: Build strong ties with suppliers and find ways to cut costs and boost efficiency. 3. 🔧 Test thoroughly: Make sure your product is top-notch. Don’t skimp on quality testing. 4. 😎 Tell a great story: Craft a compelling narrative for your marketing. Show off what makes your product awesome. 5. ⏰ Plan the timing: A well-coordinated launch is key. Make sure everything aligns for maximum impact. Follow these tips, and you'll be on track for a successful launch.

Product Launches Aren’t Announcements—They’re Perspective Shifts Think about it: Does simply announcing your product make buyers rush to purchase? Nope. That’s because buying decisions don’t happen in the “awareness” stage—they happen when your audience sees the world differently. A successful product launch isn’t about telling people what you’ve built. It’s about changing the way they think about their challenges and the solutions available. Here’s how shifting perspective helps buyers move closer to a purchase decision: 1️⃣ Highlight the Pain They Didn’t Know They Had. Your audience might not realize the true cost of their current approach. Use your launch to spotlight inefficiencies, risks, or missed opportunities—and why it matters now. 2️⃣ Flip the Script on What’s Possible. Paint a vision of success that feels aspirational but achievable—one that’s only possible with your solution. Show them a new, better way to solve their problem. 3️⃣ Address the “But…” Objections Head-On. Every buyer has reservations. Use your launch to anticipate and dismantle those objections. By reframing challenges as opportunities, you smooth the path to a “yes.” 4️⃣ Make Them Feel the Urgency. Shifting perspective also means showing buyers why they can’t wait. The best launches connect your product to external trends or critical inflection points. ✨ The Bottom Line: A great product solves problems. A great launch changes how buyers think about those problems. That’s what gets them to take action. What’s your favorite example of a product launch that nailed the perspective shift? Let’s discuss in the comments! 👇 #B2BMarketing #ProductLaunch #MarketingStrategy #BuyerJourney #ShiftPerspectives

Launching a new product? Start by focusing on the market. Let the market tell you what they want. Never prioritize the product first and then try to figure out how to market it.

When’s the perfect time to launch your product? MVP vs. MSP - Which one’s the way to go? In this video, I dive deep into the best strategies for launching your product, whether you’re starting with a Minimum Viable Product (MVP) or going straight for a Minimum Sellable Product (MSP). A special thanks to Jyoti Bansal for inspiring this thought. Check it out and let me know your thoughts!